---
title: "How popular is J Swap? Searches and AI answers in New Zealand"
description: "J Swap supplies stockfeed and fertiliser. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/j-swap"
publisher: "Brandwave"
---

# How popular is J Swap? Searches and AI answers in New Zealand

J Swap supplies stockfeed and fertiliser. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: J Swap
- **Market**: New Zealand
- **Measured month**: Oct 2026
- **Share of Search among stockfeed suppliers**: 50.2%

## Where does J Swap compete?

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Stockfeed suppliers | 1 | 50.2% | 1.2K |

- [Stockfeed suppliers](/demand/nz/categories/nz-stockfeed-suppliers)

## Top stockfeed suppliers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, J Swap did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Swap Stockfoods | 1st | 2 of 3 | 0 of 2 | 2 of 5 |
| Sharpes Stock Feeds | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| OSP Stock Feeds | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| AgVision | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Advanced Feed | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Seales Winslow | 6th | 2 of 3 | 1 of 2 | 3 of 5 |
| GrainHub | 7th | 2 of 3 | 0 of 2 | 2 of 5 |
| J Swap | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Fiber Fresh | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about stockfeed suppliers

- Asked ChatGPT "Which stockfeed supplier should I buy in New Zealand?": 1. Seales Winslow, 2. OSP Stock Feeds
- Asked ChatGPT "What are the best stockfeed suppliers in New Zealand?": 1. Swap Stockfoods, 2. OSP Stock Feeds, 3. Advanced Feed, 4. AgVision, 5. GrainHub, 6. Sharpes Stock Feeds, 7. Seales Winslow
- Asked ChatGPT "What's the best stockfeed supplier in New Zealand for farm livestock feed?": 1. Swap Stockfoods, 2. AgVision, 3. GrainHub, 4. Sharpes Stock Feeds
- Searched Google, AI Overview "farm feed nz": 1. Sharpes Stock Feeds, 2. Advanced Feed
- Searched Google, AI Overview "livestock feed supplier": 1. Seales Winslow

Not named in any answer: J Swap and Fiber Fresh.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for J Swap changed in New Zealand over the last 12 months?

- Across the 12 months ending October 2026, estimated monthly branded searches for J Swap in New Zealand held steady at 1.2K.
- Across the 12 months ending October 2026, J Swap’s share of searches among stockfeed suppliers in New Zealand increased from 49% to 50.2%.
- Across the 12 months ending October 2026, J Swap’s share of searches among stockfeed suppliers in New Zealand peaked at 53.6% in February 2026 and was lowest at 42.1% in August 2026.

## How did search popularity change for New Zealand stockfeed suppliers in October 2026?

- In October 2026, Advanced Feed overtook OSP Stock Feeds and Swap Stockfoods to rank 6th among stockfeed suppliers in New Zealand, with 1.7% of the searches.
- In October 2026, J Swap gained share of searches among stockfeed suppliers in New Zealand, from 45.8% to 50.2%.
- In October 2026, Fiber Fresh lost share of searches among stockfeed suppliers in New Zealand, from 23.7% to 19.9%.
- In October 2026, Seales Winslow lost share of searches among stockfeed suppliers in New Zealand, from 17.7% to 15.8%.
- In October 2026, GrainHub lost share of searches among stockfeed suppliers in New Zealand, from 5.6% to 4.6%.
- Estimated monthly branded searches for AgVision in New Zealand rose 100% over 12 measured months, from 10 to 20 in October 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Stockfeed suppliers | 1.2K | 49% | 1 |
| Dec 2025 | Stockfeed suppliers | 890 | 53% | 1 |
| Jan 2026 | Stockfeed suppliers | 930 | 47.7% | 1 |
| Feb 2026 | Stockfeed suppliers | 980 | 53.6% | 1 |
| Mar 2026 | Stockfeed suppliers | 1.3K | 51.2% | 1 |
| Apr 2026 | Stockfeed suppliers | 1.1K | 50% | 1 |
| May 2026 | Stockfeed suppliers | 1.2K | 52.4% | 1 |
| Jun 2026 | Stockfeed suppliers | 1.2K | 44.8% | 1 |
| Jul 2026 | Stockfeed suppliers | 1.1K | 45% | 1 |
| Aug 2026 | Stockfeed suppliers | 1.1K | 42.1% | 1 |
| Sep 2026 | Stockfeed suppliers | 1.1K | 45.8% | 1 |
| Oct 2026 | Stockfeed suppliers | 1.2K | 50.2% | 1 |

## How are J Swap’s branded searches counted?

Brandwave collects information about searches that people make online using J Swap’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “j swap”
- “j swap matamata”

## Which stockfeed suppliers compete with J Swap?

- [Fiber Fresh](/demand/nz/brands/fiber-fresh): Head-to-head: /demand/nz/compare/fiber-fresh-vs-j-swap
- [Seales Winslow](/demand/nz/brands/seales-winslow): Head-to-head: /demand/nz/compare/j-swap-vs-seales-winslow
- [GrainHub](/demand/nz/brands/grainhub): Head-to-head: /demand/nz/compare/grainhub-vs-j-swap
- [Sharpes Stock Feeds](/demand/nz/brands/sharpes-stock-feeds): Head-to-head: /demand/nz/compare/j-swap-vs-sharpes-stock-feeds
- [Advanced Feed](/demand/nz/brands/advanced-feed): Head-to-head: /demand/nz/compare/advanced-feed-vs-j-swap
- [OSP Stock Feeds](/demand/nz/brands/osp-stock-feeds)
- [Swap Stockfoods](/demand/nz/brands/swap-stockfoods)
- [AgVision](/demand/nz/brands/agvision)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "How popular is J Swap? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/j-swap

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/j-swap. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
