---
title: "J Fraser & Sons: search popularity and Share of Search in New Zealand"
description: "J Fraser & Sons provides funeral services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/j-fraser-sons"
publisher: "Brandwave"
---

# J Fraser & Sons: search popularity and Share of Search in New Zealand

J Fraser & Sons provides funeral services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: J Fraser & Sons
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among invercargill funeral directors**: 25.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Invercargill funeral directors | 3 | 25.4% | 620 |

- [Invercargill funeral directors](/demand/nz/locations/invercargill/funeral-directors)

## How has branded search demand for J Fraser & Sons changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for J Fraser & Sons in New Zealand rose from 1.1K to 1.6K.
- Across the 11 months ending August 2026, J Fraser & Sons’ estimated Share of Search among invercargill funeral directors in New Zealand decreased from 39.9% to 25.4%.
- Across the 11 months ending August 2026, J Fraser & Sons fell from 1st to 3rd among invercargill funeral directors in New Zealand.

## How did search popularity change for New Zealand invercargill funeral directors in August 2026?

- In August 2026, Avenal Park Funeral Home overtook J Fraser & Sons to take the highest estimated Share of Search among invercargill funeral directors in New Zealand, at 36.1%.
- In August 2026, Distinct Funerals lost estimated Share of Search among invercargill funeral directors in New Zealand, from 34.9% to 27.9%.
- In August 2026, Macdonald & Weston lost estimated Share of Search among invercargill funeral directors in New Zealand, from 17.5% to 10.7%.
- In August 2026, J Fraser & Sons lost estimated Share of Search among invercargill funeral directors in New Zealand, from 27% to 25.4%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Invercargill funeral directors | 590 | 39.9% | 1 |
| Nov 2025 | Invercargill funeral directors | 590 | 33.7% | 2 |
| Dec 2025 | Invercargill funeral directors | 550 | 30.4% | 2 |
| Jan 2026 | Invercargill funeral directors | 970 | 39.6% | 1 |
| Feb 2026 | Invercargill funeral directors | 530 | 33.3% | 1 |
| Mar 2026 | Invercargill funeral directors | 550 | 26.6% | 2 |
| Apr 2026 | Invercargill funeral directors | 590 | 25.8% | 3 |
| May 2026 | Invercargill funeral directors | 610 | 31% | 2 |
| Jun 2026 | Invercargill funeral directors | 520 | 29.2% | 2 |
| Jul 2026 | Invercargill funeral directors | 510 | 27% | 2 |
| Aug 2026 | Invercargill funeral directors | 620 | 25.4% | 3 |
| Sep 2026 | Invercargill funeral directors | — | — | — |

## How is J Fraser & Sons measured?

Brandwave collects information about searches that people make online using J Fraser & Sons’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “frasers funerals”
- “j fraser & sons”
- “j fraser and sons”
- “j fraser and sons invercargill”

## Which invercargill funeral directors compete with J Fraser & Sons?

- [Avenal Park Funeral Home](/demand/nz/brands/avenal-park-funeral-home): Head-to-head: /demand/nz/compare/avenal-park-funeral-home-vs-j-fraser-sons
- [Distinct Funerals](/demand/nz/brands/distinct-funerals): Head-to-head: /demand/nz/compare/distinct-funerals-vs-j-fraser-sons
- [Macdonald & Weston](/demand/nz/brands/macdonald-weston): Head-to-head: /demand/nz/compare/j-fraser-sons-vs-macdonald-weston

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "J Fraser & Sons: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/j-fraser-sons

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/j-fraser-sons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.