---
title: "IXL: search popularity and Share of Search in New Zealand"
description: "IXL makes jam or preserves sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/ixl"
publisher: "Brandwave"
---

# IXL: search popularity and Share of Search in New Zealand

IXL makes jam or preserves sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: IXL
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among jam and preserve brands**: 0.97%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Jam and preserve brands | 3 | 0.97% | 10 |

- [Jam and preserve brands](/demand/nz/categories/nz-jam-brands)

## How has branded search demand for IXL changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for IXL in New Zealand held steady at 10.
- Across the 11 months ending August 2026, IXL’s estimated Share of Search among jam and preserve brands in New Zealand decreased from 1.5% to 0.97%.
- Across the 11 months ending August 2026, IXL’s estimated Share of Search among jam and preserve brands in New Zealand peaked at 2.4% in July 2026 and was lowest at 0.97% in August 2026.

## How did search popularity change for New Zealand jam and preserve brands in August 2026?

- In August 2026, Anathoth Farm gained estimated Share of Search among jam and preserve brands in New Zealand, from 61% to 69.9%.
- In August 2026, St Dalfour lost estimated Share of Search among jam and preserve brands in New Zealand, from 36.6% to 29.1%.
- In August 2026, IXL lost estimated Share of Search among jam and preserve brands in New Zealand, from 2.4% to 0.97%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Jam and preserve brands | 10 | 1.5% | 3 |
| Nov 2025 | Jam and preserve brands | 10 | 1.4% | 3 |
| Dec 2025 | Jam and preserve brands | 10 | 1.3% | 3 |
| Jan 2026 | Jam and preserve brands | 10 | 1.4% | 3 |
| Feb 2026 | Jam and preserve brands | 10 | 1.4% | 3 |
| Mar 2026 | Jam and preserve brands | 10 | 1.5% | 3 |
| Apr 2026 | Jam and preserve brands | 10 | 1.4% | 3 |
| May 2026 | Jam and preserve brands | 10 | 1.1% | 3 |
| Jun 2026 | Jam and preserve brands | 10 | 1.4% | 3 |
| Jul 2026 | Jam and preserve brands | 20 | 2.4% | 3 |
| Aug 2026 | Jam and preserve brands | 10 | 0.97% | 3 |
| Sep 2026 | Jam and preserve brands | — | — | — |

## How is IXL measured?

Brandwave collects information about searches that people make online using IXL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ixl jam”
- “ixl marmalade”

## Which jam and preserve brands compete with IXL?

- [Anathoth Farm](/demand/nz/brands/anathoth-farm): Head-to-head: /demand/nz/compare/anathoth-farm-vs-ixl
- [St Dalfour](/demand/nz/brands/st-dalfour): Head-to-head: /demand/nz/compare/ixl-vs-st-dalfour

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "IXL: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/ixl

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/ixl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.