--- title: "IT Works: search popularity and Share of Search in New Zealand" description: "IT Works provides business IT services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/it-works" publisher: "Brandwave" --- # IT Works: search popularity and Share of Search in New Zealand IT Works provides business IT services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: IT Works - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among palmerston north IT support companies**: 6.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Palmerston North IT support companies | 4 | 6.3% | 50 | | Wellington IT service providers | 4 | 2.9% | 50 | - [Palmerston North IT support companies](/demand/nz/categories/nz-palmerston-north-it-support-companies) - [Wellington IT service providers](/demand/nz/categories/nz-wellington-it-service-providers) ## How has branded search demand for IT Works changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for IT Works in New Zealand fell from 110 to 50. - Across the 11 months ending August 2026, IT Works’ estimated Share of Search among palmerston north IT support companies in New Zealand decreased from 12.4% to 6.3%. - Across the 11 months ending August 2026, IT Works’ estimated Share of Search among palmerston north IT support companies in New Zealand peaked at 12.4% in October 2025 and was lowest at 3.4% in July 2026. - Across the 11 months ending August 2026, IT Works’ estimated Share of Search among wellington IT service providers in New Zealand decreased from 9.9% to 2.9%. - Across the 11 months ending August 2026, IT Works’ estimated Share of Search among wellington IT service providers in New Zealand peaked at 9.9% in October 2025 and was lowest at 2.1% in May 2026. - Across the 11 months ending August 2026, IT Works fell from 3rd to 4th among wellington IT service providers in New Zealand. ## How did search popularity change for New Zealand palmerston north IT support companies in August 2026? - In August 2026, IT Works overtook CoreTech to rank 4th among palmerston north IT support companies in New Zealand, at 6.3%. - In August 2026, Edgepoint gained estimated Share of Search among palmerston north IT support companies in New Zealand, from 1.1% to 3.8%. - In August 2026, CoreTech gained estimated Share of Search among palmerston north IT support companies in New Zealand, from 3.4% to 5.1%. - In August 2026, iT360 lost estimated Share of Search among palmerston north IT support companies in New Zealand, from 39.8% to 36.7%. - In August 2026, OxygenIT lost estimated Share of Search among palmerston north IT support companies in New Zealand, from 30.7% to 27.8%. - In August 2026, Advantage lost estimated Share of Search among palmerston north IT support companies in New Zealand, from 21.6% to 20.3%. ## How did search popularity change for New Zealand wellington IT service providers in August 2026? - In August 2026, First Focus overtook CodeBlue to take the highest estimated Share of Search among wellington IT service providers in New Zealand, at 41.8%. - In August 2026, ThinkConcepts gained estimated Share of Search among wellington IT service providers in New Zealand, from 13% to 15.9%. - In August 2026, CodeBlue lost estimated Share of Search among wellington IT service providers in New Zealand, from 52.8% to 39.4%. - Estimated monthly branded searches for IT Works in New Zealand fell 54.5% over 11 measured months, from 110 to 50 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Palmerston North IT support companies | 110 | 12.4% | 4 | | Nov 2025 | Palmerston North IT support companies | 70 | 10% | 4 | | Dec 2025 | Palmerston North IT support companies | 70 | 12.1% | 4 | | Jan 2026 | Palmerston North IT support companies | 50 | 9.3% | 4 | | Feb 2026 | Palmerston North IT support companies | 50 | 7.4% | 4 | | Mar 2026 | Palmerston North IT support companies | 70 | 9.1% | 4 | | Apr 2026 | Palmerston North IT support companies | 30 | 3.8% | 5 | | May 2026 | Palmerston North IT support companies | 30 | 3.8% | 5 | | Jun 2026 | Palmerston North IT support companies | 50 | 4.7% | 4 | | Jul 2026 | Palmerston North IT support companies | 30 | 3.4% | 5 | | Aug 2026 | Palmerston North IT support companies | 50 | 6.3% | 4 | | Sep 2026 | Palmerston North IT support companies | — | — | — | | Oct 2025 | Wellington IT service providers | 110 | 9.9% | 3 | | Nov 2025 | Wellington IT service providers | 70 | 6.7% | 3 | | Dec 2025 | Wellington IT service providers | 70 | 8.4% | 3 | | Jan 2026 | Wellington IT service providers | 50 | 5.7% | 3 | | Feb 2026 | Wellington IT service providers | 50 | 4.9% | 4 | | Mar 2026 | Wellington IT service providers | 70 | 5% | 4 | | Apr 2026 | Wellington IT service providers | 30 | 3.2% | 4 | | May 2026 | Wellington IT service providers | 30 | 2.1% | 4 | | Jun 2026 | Wellington IT service providers | 50 | 3.4% | 4 | | Jul 2026 | Wellington IT service providers | 30 | 2.8% | 4 | | Aug 2026 | Wellington IT service providers | 50 | 2.9% | 4 | | Sep 2026 | Wellington IT service providers | — | — | — | ## How is IT Works measured? Brandwave collects information about searches that people make online using IT Works’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “it works new zealand” - “it works nz” - “it works wellington” ## Which palmerston north IT support companies compete with IT Works? - [iT360](/demand/nz/brands/it360): Head-to-head: /demand/nz/compare/it-works-vs-it360 - [OxygenIT](/demand/nz/brands/oxygenit): Head-to-head: /demand/nz/compare/it-works-vs-oxygenit - [Advantage](/demand/nz/brands/advantage): Head-to-head: /demand/nz/compare/advantage-vs-it-works - [CoreTech](/demand/nz/brands/coretech): Head-to-head: /demand/nz/compare/coretech-vs-it-works - [Edgepoint](/demand/nz/brands/edgepoint): Head-to-head: /demand/nz/compare/edgepoint-vs-it-works ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "IT Works: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/it-works This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/it-works. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.