--- title: "iStock: search popularity and Share of Search in New Zealand" description: "iStock provides tools to license stock photography for creative projects. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/istock" publisher: "Brandwave" --- # iStock: search popularity and Share of Search in New Zealand iStock provides tools to license stock photography for creative projects. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: iStock - **Owned by**: Getty Images - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among stock image sites**: 6.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Stock image sites | 6 | 6.4% | 2.3K | - [Stock image sites](/demand/nz/categories/nz-stock-image-sites) ## How has branded search demand for iStock changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for iStock in New Zealand fell from 3K to 2.3K. - Across the 11 months ending August 2026, iStock’s estimated Share of Search among stock image sites in New Zealand decreased from 7.1% to 6.4%. - Across the 11 months ending August 2026, iStock’s estimated Share of Search among stock image sites in New Zealand peaked at 9.2% in March 2026 and was lowest at 6.4% in August 2026. ## How did search popularity change for New Zealand stock image sites in August 2026? - In August 2026, Unsplash gained estimated Share of Search among stock image sites in New Zealand, from 31.8% to 34.3%. - In August 2026, Pexels gained estimated Share of Search among stock image sites in New Zealand, from 14.9% to 16.6%. - In August 2026, Adobe Stock lost estimated Share of Search among stock image sites in New Zealand, from 24.1% to 22%. - In August 2026, Shutterstock lost estimated Share of Search among stock image sites in New Zealand, from 10% to 9.1%. - In August 2026, Getty Images lost estimated Share of Search among stock image sites in New Zealand, from 12.3% to 11.6%. - In August 2026, iStock lost estimated Share of Search among stock image sites in New Zealand, from 7% to 6.4%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Stock image sites | 3K | 7.1% | 6 | | Nov 2025 | Stock image sites | 3K | 7.6% | 6 | | Dec 2025 | Stock image sites | 2.1K | 7.6% | 6 | | Jan 2026 | Stock image sites | 2.3K | 7.4% | 6 | | Feb 2026 | Stock image sites | 3.1K | 8.9% | 6 | | Mar 2026 | Stock image sites | 4K | 9.2% | 6 | | Apr 2026 | Stock image sites | 2.7K | 7.8% | 6 | | May 2026 | Stock image sites | 3.3K | 8.2% | 6 | | Jun 2026 | Stock image sites | 3K | 7.6% | 6 | | Jul 2026 | Stock image sites | 2.3K | 7% | 6 | | Aug 2026 | Stock image sites | 2.3K | 6.4% | 6 | | Sep 2026 | Stock image sites | — | — | — | ## How is iStock measured? Brandwave collects information about searches that people make online using iStock’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “istock” - “istock free” - “istock i” - “istock images” - “istock near me” - “istock nz” - “istock pictures” - “istockphoto com” ## Which stock image sites compete with iStock? - [Unsplash](/demand/nz/brands/unsplash): Head-to-head: /demand/nz/compare/istock-vs-unsplash - [Adobe Stock](/demand/nz/brands/adobe-stock): Head-to-head: /demand/nz/compare/adobe-stock-vs-istock - [Pexels](/demand/nz/brands/pexels): Head-to-head: /demand/nz/compare/istock-vs-pexels - [Getty Images](/demand/nz/brands/getty-images): Head-to-head: /demand/nz/compare/getty-images-vs-istock - [Shutterstock](/demand/nz/brands/shutterstock): Head-to-head: /demand/nz/compare/istock-vs-shutterstock ## Who owns iStock? iStock is owned by Getty Images. Brandwave also tracks Getty Images, owned by the same company, in New Zealand. - [Getty Images](/demand/nz/companies/getty-images): Owns 2 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns iStock? iStock is owned by Getty Images. Brandwave also tracks Getty Images, owned by the same company, in New Zealand. ## Cite this page Brandwave. "iStock: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/istock This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/istock. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.