---
title: "Isle of Paradise: search popularity and Share of Search in New Zealand"
description: "A self-tan brand known for colour-correcting tanning drops and mousses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/isle-of-paradise"
publisher: "Brandwave"
---

# Isle of Paradise: search popularity and Share of Search in New Zealand

A self-tan brand known for colour-correcting tanning drops and mousses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Isle of Paradise
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among self-tan brands**: 2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| self-tan brands | 6 | 2% | 320 |

- [New Zealand self-tan brands](/demand/nz/categories/nz-self-tan-brands)

## How has branded search demand for Isle of Paradise changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Isle of Paradise in New Zealand fell from 540 to 320.
- Across the 11 months ending August 2026, Isle of Paradise’s estimated Share of Search among self-tan brands in New Zealand decreased from 2.8% to 2%.
- Across the 11 months ending August 2026, Isle of Paradise’s estimated Share of Search among self-tan brands in New Zealand peaked at 3.7% in May 2026 and was lowest at 2% in August 2026.

## How did search popularity change for New Zealand self-tan brands in August 2026?

- In August 2026, Eco Tan overtook Loving Tan to rank 2nd among self-tan brands in New Zealand, at 12%.
- In August 2026, Bali Body overtook Loving Tan to rank 3rd among self-tan brands in New Zealand, at 11.9%.
- In August 2026, Tanologist gained estimated Share of Search among self-tan brands in New Zealand, from 0.46% to 1%.
- In August 2026, Bondi Sands lost estimated Share of Search among self-tan brands in New Zealand, from 59.8% to 56.9%.
- In August 2026, Tan-Luxe lost estimated Share of Search among self-tan brands in New Zealand, from 2.3% to 1.3%.
- In August 2026, Isle of Paradise lost estimated Share of Search among self-tan brands in New Zealand, from 2.7% to 2%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | self-tan brands | 540 | 2.8% | 6 |
| Nov 2025 | self-tan brands | 480 | 2.2% | 6 |
| Dec 2025 | self-tan brands | 560 | 2.9% | 6 |
| Jan 2026 | self-tan brands | 420 | 2.9% | 6 |
| Feb 2026 | self-tan brands | 360 | 3% | 6 |
| Mar 2026 | self-tan brands | 310 | 2.8% | 6 |
| Apr 2026 | self-tan brands | 330 | 2.8% | 6 |
| May 2026 | self-tan brands | 510 | 3.7% | 5 |
| Jun 2026 | self-tan brands | 460 | 3.1% | 5 |
| Jul 2026 | self-tan brands | 410 | 2.7% | 6 |
| Aug 2026 | self-tan brands | 320 | 2% | 6 |
| Sep 2026 | self-tan brands | — | — | — |

## How is Isle of Paradise measured?

Brandwave collects information about searches that people make online using Isle of Paradise’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “isle of paradise”
- “isle of paradise mousse”
- “isle of paradise nz”
- “isle of paradise self tan”
- “isle of paradise self tanner drops”
- “isle of paradise self tanning drop”
- “isle of paradise self tanning drops”
- “isle of paradise self tanning face drops”
- “isle of paradise tan”
- “isle of paradise tanner”
- “isle of paradise tanning drops”

## Which self-tan brands compete with Isle of Paradise?

- [Bondi Sands](/demand/nz/brands/bondi-sands)
- [Eco Tan](/demand/nz/brands/eco-tan)
- [Bali Body](/demand/nz/brands/bali-body): Head-to-head: /demand/nz/compare/bali-body-vs-isle-of-paradise
- [Loving Tan](/demand/nz/brands/loving-tan): Head-to-head: /demand/nz/compare/isle-of-paradise-vs-loving-tan
- [St.Tropez](/demand/nz/brands/st-tropez): Head-to-head: /demand/nz/compare/isle-of-paradise-vs-st-tropez
- [Coco & Eve](/demand/nz/brands/coco-and-eve): Head-to-head: /demand/nz/compare/coco-and-eve-vs-isle-of-paradise
- [Tan-Luxe](/demand/nz/brands/tan-luxe): Head-to-head: /demand/nz/compare/isle-of-paradise-vs-tan-luxe
- [Tanologist](/demand/nz/brands/tanologist)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Isle of Paradise: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/isle-of-paradise

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/isle-of-paradise. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.