---
title: "Irwin: search popularity and Share of Search in New Zealand"
description: "Irwin makes hand tools sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/irwin"
publisher: "Brandwave"
---

# Irwin: search popularity and Share of Search in New Zealand

Irwin makes hand tools sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Irwin
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among hand tool brands**: 4.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Hand tool brands | 4 | 4.3% | 370 |

- [Hand tool brands](/demand/nz/categories/nz-hand-tool-brands)

## How has branded search demand for Irwin changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Irwin in New Zealand rose from 240 to 370.
- Across the 11 months ending August 2026, Irwin’s estimated Share of Search among hand tool brands in New Zealand increased from 3.5% to 4.3%.
- Across the 11 months ending August 2026, Irwin’s estimated Share of Search among hand tool brands in New Zealand peaked at 4.3% in August 2026 and was lowest at 3.2% in May 2026.

## How did search popularity change for New Zealand hand tool brands in August 2026?

- In August 2026, Irwin gained estimated Share of Search among hand tool brands in New Zealand, from 3.5% to 4.3%.
- In August 2026, Kincrome lost estimated Share of Search among hand tool brands in New Zealand, from 23.8% to 23.1%.
- Estimated monthly branded searches for Knipex in New Zealand rose 62.8% over 11 measured months, from 2K to 3.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hand tool brands | 240 | 3.5% | 4 |
| Nov 2025 | Hand tool brands | 250 | 3.7% | 4 |
| Dec 2025 | Hand tool brands | 250 | 3.4% | 4 |
| Jan 2026 | Hand tool brands | 250 | 4% | 4 |
| Feb 2026 | Hand tool brands | 250 | 4.1% | 4 |
| Mar 2026 | Hand tool brands | 260 | 3.8% | 4 |
| Apr 2026 | Hand tool brands | 250 | 3.6% | 4 |
| May 2026 | Hand tool brands | 250 | 3.2% | 4 |
| Jun 2026 | Hand tool brands | 280 | 3.3% | 4 |
| Jul 2026 | Hand tool brands | 290 | 3.5% | 4 |
| Aug 2026 | Hand tool brands | 370 | 4.3% | 4 |
| Sep 2026 | Hand tool brands | — | — | — |

## How is Irwin measured?

Brandwave collects information about searches that people make online using Irwin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “irwin clamps”
- “irwin hand tools”
- “irwin socket set”
- “irwin spanner”
- “irwin tool kit”
- “irwin tools”
- “irwin tools quick grip”

## Which hand tool brands compete with Irwin?

- [Knipex](/demand/nz/brands/knipex): Head-to-head: /demand/nz/compare/irwin-vs-knipex
- [Stanley](/demand/nz/brands/stanley-tools): Head-to-head: /demand/nz/compare/irwin-vs-stanley-tools
- [Kincrome](/demand/nz/brands/kincrome): Head-to-head: /demand/nz/compare/irwin-vs-kincrome
- [Stahlwille](/demand/nz/brands/stahlwille): Head-to-head: /demand/nz/compare/irwin-vs-stahlwille

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Irwin: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/irwin

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/irwin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.