--- title: "Iron Mountain: search popularity in New Zealand" description: "Iron Mountain provides document storage, scanning and secure destruction services. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/iron-mountain" publisher: "Brandwave" --- # Iron Mountain: search popularity in New Zealand Iron Mountain provides document storage, scanning and secure destruction services. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Iron Mountain - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among document storage and destruction providers**: 24.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Document storage and destruction providers | 2 | 24.9% | 920 | - [Document storage and destruction providers](/demand/nz/categories/nz-document-storage-and-destruction-providers) ## Top document storage and destruction providers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Iron Mountain appeared in all four answers. Iron Mountain is the most recommended of the four. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Iron Mountain | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | TIMG | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Crown Information Management | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Docu-Store Records Management | 4th | 2 of 3 | 0 of 1 | 2 of 4 | ## Every AI answer about document storage and destruction providers - Asked ChatGPT "Which document storage and destruction provider should I hire in New Zealand?": 1. Iron Mountain, 2. TIMG, 3. Crown Information Management - Asked ChatGPT "What are the best document storage and destruction providers in New Zealand?": 1. Crown Information Management, 2. Iron Mountain, 3. TIMG, 4. Docu-Store Records Management - Asked ChatGPT "What's the best document storage and destruction provider in New Zealand for secure records?": 1. Iron Mountain, 2. TIMG, 3. Docu-Store Records Management, 4. Crown Information Management - Searched Google, AI Overview "secure document destruction": 1. TIMG, 2. Iron Mountain Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Iron Mountain changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Iron Mountain in New Zealand held steady, from 910 to 920. - Across the 12 months ending September 2026, Iron Mountain’s share of searches among document storage and destruction providers in New Zealand decreased from 29.3% to 24.9%. - Across the 12 months ending September 2026, Iron Mountain’s share of searches among document storage and destruction providers in New Zealand peaked at 32.6% in February 2026 and was lowest at 24.9% in September 2026. ## How did search popularity change for New Zealand document storage and destruction providers in September 2026? - In September 2026, TIMG gained share of searches among document storage and destruction providers in New Zealand, from 68.2% to 71.9%. - In September 2026, Iron Mountain lost share of searches among document storage and destruction providers in New Zealand, from 28.6% to 24.9%. - Estimated monthly branded searches for Crown Information Management in New Zealand rose 57.1% over 12 measured months, from 70 to 110 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Document storage and destruction providers | 910 | 29.3% | 2 | | Nov 2025 | Document storage and destruction providers | 930 | 29.4% | 2 | | Dec 2025 | Document storage and destruction providers | 750 | 28.2% | 2 | | Jan 2026 | Document storage and destruction providers | 920 | 28.9% | 2 | | Feb 2026 | Document storage and destruction providers | 920 | 32.6% | 2 | | Mar 2026 | Document storage and destruction providers | 930 | 29.4% | 2 | | Apr 2026 | Document storage and destruction providers | 760 | 29.2% | 2 | | May 2026 | Document storage and destruction providers | 780 | 25.4% | 2 | | Jun 2026 | Document storage and destruction providers | 760 | 25.2% | 2 | | Jul 2026 | Document storage and destruction providers | 920 | 32.4% | 2 | | Aug 2026 | Document storage and destruction providers | 890 | 28.6% | 2 | | Sep 2026 | Document storage and destruction providers | 920 | 24.9% | 2 | ## How are Iron Mountain’s branded searches counted? Brandwave collects information about searches that people make online using Iron Mountain’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “iron mountain” - “iron mountain bins” - “iron mountain containers” - “iron mountain destruction” - “iron mountain digitization” - “iron mountain disposal” - “iron mountain paper” - “iron mountain paper shredding” - “iron mountain paper shredding company” - “iron mountain recycle” - “iron mountain scanning” - “iron mountain shredding” - “iron mountain shredding company” ## Which document storage and destruction providers compete with Iron Mountain? - [TIMG](/demand/nz/brands/timg): Head-to-head: /demand/nz/compare/iron-mountain-vs-timg - [Crown Information Management](/demand/nz/brands/crown-information-management): Head-to-head: /demand/nz/compare/crown-information-management-vs-iron-mountain - [Docu-Store Records Management](/demand/nz/brands/docu-store): Head-to-head: /demand/nz/compare/docu-store-vs-iron-mountain ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Iron Mountain: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/iron-mountain This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/iron-mountain. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.