---
title: "iPhone: search popularity and Share of Search in New Zealand"
description: "iPhone is a smartphone brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/iphone"
publisher: "Brandwave"
---

# iPhone: search popularity and Share of Search in New Zealand

iPhone is a smartphone brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: iPhone
- **Owned by**: Apple
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among smartphone brands**: 77.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Smartphone brands | 1 | 77.8% | 311K |

- [Smartphone brands](/demand/nz/categories/nz-smartphone-brands)

## How has branded search demand for iPhone changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for iPhone in New Zealand held steady, from 322K to 311K.
- Across the 11 months ending August 2026, iPhone’s estimated Share of Search among smartphone brands in New Zealand peaked at 78.6% in January 2026 and was lowest at 73.8% in July 2026.

## How did search popularity change for New Zealand smartphone brands in August 2026?

- In August 2026, iPhone gained estimated Share of Search among smartphone brands in New Zealand, from 73.8% to 77.8%.
- In August 2026, Samsung Galaxy lost estimated Share of Search among smartphone brands in New Zealand, from 8.5% to 5.9%.
- In August 2026, Nothing lost estimated Share of Search among smartphone brands in New Zealand, from 2.9% to 2.3%.
- In August 2026, OPPO lost estimated Share of Search among smartphone brands in New Zealand, from 5% to 4.5%.
- In August 2026, Motorola lost estimated Share of Search among smartphone brands in New Zealand, from 2.4% to 1.9%.
- Estimated monthly branded searches for HONOR in New Zealand rose 228.9% over 11 measured months, from 450 to 1.5K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Smartphone brands | 322K | 78% | 1 |
| Nov 2025 | Smartphone brands | 343K | 77.1% | 1 |
| Dec 2025 | Smartphone brands | 346K | 78.3% | 1 |
| Jan 2026 | Smartphone brands | 318K | 78.6% | 1 |
| Feb 2026 | Smartphone brands | 278K | 76.5% | 1 |
| Mar 2026 | Smartphone brands | 285K | 75.9% | 1 |
| Apr 2026 | Smartphone brands | 263K | 76.4% | 1 |
| May 2026 | Smartphone brands | 266K | 76.7% | 1 |
| Jun 2026 | Smartphone brands | 265K | 75.2% | 1 |
| Jul 2026 | Smartphone brands | 272K | 73.8% | 1 |
| Aug 2026 | Smartphone brands | 311K | 77.8% | 1 |
| Sep 2026 | Smartphone brands | — | — | — |

## How is iPhone measured?

Brandwave collects information about searches that people make online using iPhone’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “find my iphone”
- “iphone”
- “iphone 11”
- “iphone 12pro”
- “iphone 13”
- “iphone 13 pro”
- “iphone 14”
- “iphone 14 pro”
- “iphone 15”
- “iphone 15 pro”
- “iphone 16”
- “iphone 16 pro”
- “iphone 17”
- “iphone 18”
- “iphone 8”
- “iphone fold”
- “iphone near me”
- “iphone nz”
- “iphone online”
- “iphone phone”
- “iphone se”
- “iphone xr”
- “latest iphone”
- “new iphone”

## Which smartphone brands compete with iPhone?

- [Samsung Galaxy](/demand/nz/brands/samsung-galaxy): Head-to-head: /demand/nz/compare/iphone-vs-samsung-galaxy
- [OPPO](/demand/nz/brands/oppo): Head-to-head: /demand/nz/compare/iphone-vs-oppo
- [Google Pixel](/demand/nz/brands/google-pixel): Head-to-head: /demand/nz/compare/google-pixel-vs-iphone
- [Xiaomi](/demand/nz/brands/xiaomi): Head-to-head: /demand/nz/compare/iphone-vs-xiaomi
- [Nothing](/demand/nz/brands/nothing): Head-to-head: /demand/nz/compare/iphone-vs-nothing
- [Motorola](/demand/nz/brands/motorola)
- [HONOR](/demand/nz/brands/honor)
- [vivo](/demand/nz/brands/vivo)

## Who owns iPhone?

iPhone is owned by Apple. Brandwave also tracks AirPods, Apple AirTag, Apple Maps, Apple Music, Apple Podcasts, Apple TV 4K, Apple Vision Pro, Apple Watch, Final Cut Pro, Find My, GarageBand, iCloud, iMovie, iPad, Keynote, Logic Pro, MacBook and Safari, owned by the same company, in New Zealand.

- [Apple](/demand/nz/companies/apple): Owns 20 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns iPhone?

iPhone is owned by Apple. Brandwave also tracks AirPods, Apple AirTag, Apple Maps, Apple Music, Apple Podcasts, Apple TV 4K, Apple Vision Pro, Apple Watch, Final Cut Pro, Find My, GarageBand, iCloud, iMovie, iPad, Keynote, Logic Pro, MacBook and Safari, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "iPhone: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/iphone

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/iphone. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.