---
title: "iPad: search popularity and Share of Search in New Zealand"
description: "iPad makes tablets sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/ipad"
publisher: "Brandwave"
---

# iPad: search popularity and Share of Search in New Zealand

iPad makes tablets sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: iPad
- **Owned by**: Apple
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among tablet brands**: 76.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Tablet brands | 1 | 76.5% | 66.7K |

- [Tablet brands](/demand/nz/categories/nz-tablet-brands)

## How has branded search demand for iPad changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for iPad in New Zealand held steady, from 68.7K to 66.7K.
- Across the 11 months ending August 2026, iPad’s estimated Share of Search among tablet brands in New Zealand increased from 75.6% to 76.5%.
- Across the 11 months ending August 2026, iPad’s estimated Share of Search among tablet brands in New Zealand peaked at 77.9% in December 2025 and was lowest at 75.6% in October 2025.

## How did search popularity change for New Zealand tablet brands in August 2026?

- Estimated monthly branded searches for Samsung Galaxy Tab in New Zealand fell 15% over 11 measured months, from 7.5K to 6.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tablet brands | 68.7K | 75.6% | 1 |
| Nov 2025 | Tablet brands | 80.1K | 76.1% | 1 |
| Dec 2025 | Tablet brands | 79.1K | 77.9% | 1 |
| Jan 2026 | Tablet brands | 68.8K | 76.2% | 1 |
| Feb 2026 | Tablet brands | 64.1K | 77.1% | 1 |
| Mar 2026 | Tablet brands | 67.8K | 76.2% | 1 |
| Apr 2026 | Tablet brands | 62.2K | 77.4% | 1 |
| May 2026 | Tablet brands | 62.9K | 76.2% | 1 |
| Jun 2026 | Tablet brands | 67.3K | 75.9% | 1 |
| Jul 2026 | Tablet brands | 68.5K | 76.9% | 1 |
| Aug 2026 | Tablet brands | 66.7K | 76.5% | 1 |
| Sep 2026 | Tablet brands | — | — | — |

## How is iPad measured?

Brandwave collects information about searches that people make online using iPad’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “apple ipad”
- “apple ipad pro”
- “ipad”
- “ipad 10”
- “ipad 10th gen”
- “ipad 11”
- “ipad 11th generation”
- “ipad 9th generation”
- “ipad air2”
- “ipad ipad”
- “ipad near me”
- “ipad nz”
- “ipad online”
- “ipad pro”
- “ipad pro 11 inch”
- “ipad r”
- “ipad tab”
- “ipad tablet”
- “latest ipad”
- “pink ipad”
- “refurbished ipad”

## Which tablet brands compete with iPad?

- [Microsoft Surface](/demand/nz/brands/microsoft-surface): Head-to-head: /demand/nz/compare/ipad-vs-microsoft-surface
- [Samsung Galaxy Tab](/demand/nz/brands/samsung-galaxy-tab): Head-to-head: /demand/nz/compare/ipad-vs-samsung-galaxy-tab
- [Lenovo Tab](/demand/nz/brands/lenovo-tab): Head-to-head: /demand/nz/compare/ipad-vs-lenovo-tab
- [Amazon Fire Tablet](/demand/nz/brands/amazon-fire-tablet): Head-to-head: /demand/nz/compare/amazon-fire-tablet-vs-ipad

## Who owns iPad?

iPad is owned by Apple. Brandwave also tracks AirPods, Apple AirTag, Apple Maps, Apple Music, Apple Podcasts, Apple TV 4K, Apple Vision Pro, Apple Watch, Final Cut Pro, Find My, GarageBand, iCloud, iMovie, iPhone, Keynote, Logic Pro, MacBook and Safari, owned by the same company, in New Zealand.

- [Apple](/demand/nz/companies/apple): Owns 20 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns iPad?

iPad is owned by Apple. Brandwave also tracks AirPods, Apple AirTag, Apple Maps, Apple Music, Apple Podcasts, Apple TV 4K, Apple Vision Pro, Apple Watch, Final Cut Pro, Find My, GarageBand, iCloud, iMovie, iPhone, Keynote, Logic Pro, MacBook and Safari, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "iPad: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/ipad

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/ipad. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.