---
title: "InVideo: search popularity in New Zealand"
description: "InVideo is an online video editing platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/invideo"
publisher: "Brandwave"
---

# InVideo: search popularity in New Zealand

InVideo is an online video editing platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: InVideo
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among AI video generators**: 2.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| AI video generators | 8 | 2.8% | 390 |

- [AI video generators](/demand/nz/categories/nz-ai-video-generators)

## Top AI video generators in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, InVideo was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. InVideo is the fifth most recommended of the nine.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Runway | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Kling AI | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Google Veo | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Adobe Firefly | 4th | 2 of 3 | 2 of 2 | 4 of 5 |
| InVideo | 5th | 0 of 3 | 2 of 2 | 2 of 5 |
| HeyGen | 6th | 3 of 3 | 0 of 2 | 3 of 5 |
| Synthesia | 7th | 0 of 3 | 1 of 2 | 1 of 5 |
| Sora | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| Pika | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about AI video generators

- Asked ChatGPT "Which AI video generator should I use in New Zealand?": 1. Runway, 2. Google Veo, 3. Kling AI, 4. HeyGen, 5. Sora
- Asked ChatGPT "What are the best AI video generators in New Zealand?": 1. Runway, 2. Google Veo, 3. Kling AI, 4. Adobe Firefly, 5. HeyGen
- Asked ChatGPT "What's the best AI video generator in New Zealand for social videos?": 1. Runway, 2. Adobe Firefly, 3. Kling AI, 4. HeyGen
- Searched Google, AI Overview "best ai video generator": 1. Google Veo, 2. Kling AI, 3. Runway, 4. Adobe Firefly, 5. InVideo
- Searched Google, AI Overview "ai video maker": 1. InVideo, 2. Kling AI, 3. Adobe Firefly, 4. Synthesia, 5. Google Veo

Not named in any answer: Pika.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How has branded search demand for InVideo changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for InVideo in New Zealand fell from 880 to 390.
- Across the 12 months ending September 2026, InVideo’s share of searches among AI video generators in New Zealand increased from 2.1% to 2.8%.
- Across the 12 months ending September 2026, InVideo’s share of searches among AI video generators in New Zealand peaked at 3.5% in November 2025 and was lowest at 2.1% in October 2025.
- Across the 12 months ending September 2026, InVideo fell from 7th to 8th among AI video generators in New Zealand.

## How did search popularity change for New Zealand AI video generators in September 2026?

- In September 2026, Runway overtook Synthesia to rank 5th among AI video generators in New Zealand, with 7.3% of the searches.
- In September 2026, Adobe Firefly gained share of searches among AI video generators in New Zealand, from 19.6% to 21.4%.
- In September 2026, Kling AI gained share of searches among AI video generators in New Zealand, from 17.1% to 18.7%.
- In September 2026, HeyGen lost share of searches among AI video generators in New Zealand, from 29.3% to 26.1%.
- In September 2026, Sora lost share of searches among AI video generators in New Zealand, from 11.5% to 10.7%.
- In September 2026, Google Veo lost share of searches among AI video generators in New Zealand, from 5.4% to 4.8%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | AI video generators | 880 | 2.1% | 7 |
| Nov 2025 | AI video generators | 880 | 3.5% | 7 |
| Dec 2025 | AI video generators | 590 | 3.3% | 7 |
| Jan 2026 | AI video generators | 590 | 3.1% | 8 |
| Feb 2026 | AI video generators | 480 | 2.9% | 8 |
| Mar 2026 | AI video generators | 590 | 2.8% | 9 |
| Apr 2026 | AI video generators | 390 | 2.2% | 9 |
| May 2026 | AI video generators | 390 | 2.3% | 9 |
| Jun 2026 | AI video generators | 390 | 2.5% | 9 |
| Jul 2026 | AI video generators | 320 | 2.1% | 9 |
| Aug 2026 | AI video generators | 390 | 2.6% | 8 |
| Sep 2026 | AI video generators | 390 | 2.8% | 8 |

## How are InVideo’s branded searches counted?

Brandwave collects information about searches that people make online using InVideo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “invideo”

## Which AI video generators compete with InVideo?

- [HeyGen](/demand/nz/brands/heygen)
- [Adobe Firefly](/demand/nz/brands/adobe-firefly)
- [Kling AI](/demand/nz/brands/kling-ai)
- [Sora](/demand/nz/brands/sora): Head-to-head: /demand/nz/compare/invideo-vs-sora
- [Runway](/demand/nz/brands/runway): Head-to-head: /demand/nz/compare/invideo-vs-runway
- [Synthesia](/demand/nz/brands/synthesia): Head-to-head: /demand/nz/compare/invideo-vs-synthesia
- [Google Veo](/demand/nz/brands/google-veo): Head-to-head: /demand/nz/compare/google-veo-vs-invideo
- [Pika](/demand/nz/brands/pika): Head-to-head: /demand/nz/compare/invideo-vs-pika

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "InVideo: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/invideo

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/invideo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
