---
title: "Interislander: search popularity and Share of Search in New Zealand"
description: "Interislander runs ferry services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/interislander"
publisher: "Brandwave"
---

# Interislander: search popularity and Share of Search in New Zealand

Interislander runs ferry services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Interislander
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among ferry operators**: 38.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Ferry operators | 2 | 38.9% | 44.6K |

- [Ferry operators](/demand/nz/categories/nz-ferry-operators)

## How has branded search demand for Interislander changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Interislander in New Zealand fell from 63.4K to 44.6K.
- Across the 11 months ending August 2026, Interislander’s estimated Share of Search among ferry operators in New Zealand decreased from 43.5% to 38.9%.
- Across the 11 months ending August 2026, Interislander’s estimated Share of Search among ferry operators in New Zealand peaked at 46.3% in April 2026 and was lowest at 38.9% in August 2026.
- Across the 11 months ending August 2026, Interislander fell from 1st to 2nd among ferry operators in New Zealand.

## How did search popularity change for New Zealand ferry operators in August 2026?

- In August 2026, Bluebridge gained estimated Share of Search among ferry operators in New Zealand, from 43.1% to 48.4%.
- In August 2026, Interislander lost estimated Share of Search among ferry operators in New Zealand, from 42% to 38.9%.
- In August 2026, SeaLink lost estimated Share of Search among ferry operators in New Zealand, from 8.5% to 7.4%.
- In August 2026, Fullers360 lost estimated Share of Search among ferry operators in New Zealand, from 6.4% to 5.4%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ferry operators | 63.4K | 43.5% | 1 |
| Nov 2025 | Ferry operators | 65.5K | 42.3% | 2 |
| Dec 2025 | Ferry operators | 78.6K | 43.6% | 1 |
| Jan 2026 | Ferry operators | 96.7K | 43.1% | 2 |
| Feb 2026 | Ferry operators | 79.2K | 44.9% | 1 |
| Mar 2026 | Ferry operators | 92.7K | 44.7% | 2 |
| Apr 2026 | Ferry operators | 60.7K | 46.3% | 1 |
| May 2026 | Ferry operators | 41.1K | 43.7% | 1 |
| Jun 2026 | Ferry operators | 42.6K | 41.8% | 2 |
| Jul 2026 | Ferry operators | 44.6K | 42% | 2 |
| Aug 2026 | Ferry operators | 44.6K | 38.9% | 2 |
| Sep 2026 | Ferry operators | — | — | — |

## How is Interislander measured?

Brandwave collects information about searches that people make online using Interislander’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “aa discount interislander”
- “interislander”
- “interislander booking”
- “interislander co nz”
- “interislander cook strait ferry”
- “interislander ferry price for car”
- “interislander ferry terminal”
- “interislander kaiarahi”
- “interislander kaitaki”
- “interislander new zealand”
- “interislander nz”
- “interislander prices”
- “interislander sailings”
- “interislander terminal”
- “interislander tickets”
- “interislander time”
- “interislander timetable”
- “new interislander”

## Which ferry operators compete with Interislander?

- [Bluebridge](/demand/nz/brands/bluebridge): Head-to-head: /demand/nz/compare/bluebridge-vs-interislander
- [SeaLink](/demand/nz/brands/sealink): Head-to-head: /demand/nz/compare/interislander-vs-sealink
- [Fullers360](/demand/nz/brands/fullers360): Head-to-head: /demand/nz/compare/fullers360-vs-interislander

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Interislander: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/interislander

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/interislander. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.