---
title: "Interflora: search popularity and Share of Search in New Zealand"
description: "Interflora delivers flowers in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/interflora"
publisher: "Brandwave"
---

# Interflora: search popularity and Share of Search in New Zealand

Interflora delivers flowers in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Interflora
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among flower delivery services**: 47.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Flower delivery services | 1 | 47.4% | 3.6K |

- [Flower delivery services](/demand/nz/categories/nz-flower-delivery-services)

## How has branded search demand for Interflora changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Interflora in New Zealand fell from 4.1K to 3.6K.
- Across the 11 months ending August 2026, Interflora’s estimated Share of Search among flower delivery services in New Zealand increased from 43.2% to 47.4%.
- Across the 11 months ending August 2026, Interflora’s estimated Share of Search among flower delivery services in New Zealand peaked at 48.5% in July 2026 and was lowest at 36.6% in May 2026.
- Across the 11 months ending August 2026, Interflora rose from 2nd to 1st among flower delivery services in New Zealand.

## How did search popularity change for New Zealand flower delivery services in August 2026?

- In August 2026, Wild Poppies gained estimated Share of Search among flower delivery services in New Zealand, from 34.3% to 36.1%.
- In August 2026, Interflora lost estimated Share of Search among flower delivery services in New Zealand, from 48.5% to 47.4%.
- In August 2026, NZ Blooms lost estimated Share of Search among flower delivery services in New Zealand, from 16.5% to 15.5%.
- Estimated monthly branded searches for Box and Blooms in New Zealand rose 60% over 11 measured months, from 50 to 80 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Flower delivery services | 4.1K | 43.2% | 2 |
| Nov 2025 | Flower delivery services | 3.5K | 38% | 2 |
| Dec 2025 | Flower delivery services | 4.5K | 45.9% | 1 |
| Jan 2026 | Flower delivery services | 3.5K | 44.6% | 1 |
| Feb 2026 | Flower delivery services | 4.8K | 38.7% | 1 |
| Mar 2026 | Flower delivery services | 4.8K | 44.2% | 1 |
| Apr 2026 | Flower delivery services | 3.8K | 46.8% | 1 |
| May 2026 | Flower delivery services | 5.4K | 36.6% | 2 |
| Jun 2026 | Flower delivery services | 3.8K | 42.4% | 1 |
| Jul 2026 | Flower delivery services | 3.4K | 48.5% | 1 |
| Aug 2026 | Flower delivery services | 3.6K | 47.4% | 1 |
| Sep 2026 | Flower delivery services | — | — | — |

## How is Interflora measured?

Brandwave collects information about searches that people make online using Interflora’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “flowers interflora australia”
- “interflora”
- “interflora bouquet”
- “interflora co nz”
- “interflora english”
- “interflora florist”
- “interflora flower delivery”
- “interflora flowers”
- “interflora hamilton”
- “interflora international”
- “interflora near me”
- “interflora nz”
- “interflora online”
- “interflora sa”

## Which flower delivery services compete with Interflora?

- [Wild Poppies](/demand/nz/brands/wild-poppies): Head-to-head: /demand/nz/compare/interflora-vs-wild-poppies
- [NZ Blooms](/demand/nz/brands/nz-blooms): Head-to-head: /demand/nz/compare/interflora-vs-nz-blooms
- [Box and Blooms](/demand/nz/brands/box-and-blooms): Head-to-head: /demand/nz/compare/box-and-blooms-vs-interflora

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Interflora: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/interflora

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/interflora. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.