---
title: "InterContinental Auckland: search popularity in New Zealand"
description: "A luxury hotel in Auckland’s Commercial Bay. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/intercontinental-auckland"
publisher: "Brandwave"
---

# InterContinental Auckland: search popularity in New Zealand

A luxury hotel in Auckland’s Commercial Bay. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: InterContinental Auckland
- **Owned by**: IHG
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among Auckland hotels**: 2.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Auckland hotels | 7 | 2.8% | 3.6K |

- [Auckland hotels](/demand/nz/locations/auckland/hotels)

## Top Auckland hotels in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, InterContinental Auckland was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. InterContinental Auckland is the fourth most recommended of the ten.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Hotel Britomart | 1st | 3 of 3 | 0 of 1 | 3 of 4 |
| Park Hyatt Auckland | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| M Social Auckland | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| InterContinental Auckland | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| Hotel DeBrett | 5th | 2 of 3 | 0 of 1 | 2 of 4 |
| Sofitel Auckland Viaduct Harbour | 6th | 1 of 3 | 0 of 1 | 1 of 4 |
| Cordis Auckland | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Novotel Auckland Airport | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Pullman Auckland | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| SkyCity Grand Hotel | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about Auckland hotels

- Asked ChatGPT "Which hotel should I book in Auckland, New Zealand?": 1. M Social Auckland, 2. Hotel Britomart, 3. Park Hyatt Auckland
- Asked ChatGPT "What are the best hotels in Auckland, New Zealand?": 1. Park Hyatt Auckland, 2. Hotel Britomart, 3. InterContinental Auckland, 4. Sofitel Auckland Viaduct Harbour, 5. Hotel DeBrett, 6. M Social Auckland
- Asked ChatGPT "What's the best hotel in Auckland, New Zealand for a city stay?": 1. Hotel Britomart, 2. Park Hyatt Auckland, 3. Hotel DeBrett, 4. InterContinental Auckland
- Searched Google, AI Overview "auckland airport hotel": named none of the brands we track

Not named in any answer: Cordis Auckland, Novotel Auckland Airport, Pullman Auckland and SkyCity Grand Hotel.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## How has branded search demand for InterContinental Auckland changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for InterContinental Auckland in New Zealand fell from 4.4K to 3.6K.
- Across the 12 months ending September 2026, InterContinental Auckland’s share of searches among Auckland hotels in New Zealand held steady, from 3.1% to 2.8%.

## How did search popularity change for New Zealand Auckland hotels in September 2026?

- In September 2026, Hotel Britomart overtook Park Hyatt Auckland and Novotel Auckland Airport to rank 2nd among Auckland hotels in New Zealand, with 14.8% of the searches.
- In September 2026, Pullman Auckland gained share of searches among Auckland hotels in New Zealand, from 6% to 6.8%.
- In September 2026, Park Hyatt Auckland lost share of searches among Auckland hotels in New Zealand, from 17.1% to 14.8%.
- In September 2026, Cordis Auckland lost share of searches among Auckland hotels in New Zealand, from 34.8% to 33.2%.
- In September 2026, Novotel Auckland Airport lost share of searches among Auckland hotels in New Zealand, from 12.3% to 11.8%.
- Estimated monthly branded searches for Hotel DeBrett in New Zealand fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Auckland hotels | 4.4K | 3.1% | 7 |
| Nov 2025 | Auckland hotels | 4.4K | 3% | 7 |
| Dec 2025 | Auckland hotels | 4.4K | 3.4% | 7 |
| Jan 2026 | Auckland hotels | 4.4K | 3.1% | 8 |
| Feb 2026 | Auckland hotels | 4.4K | 3.3% | 7 |
| Mar 2026 | Auckland hotels | 4.4K | 3% | 7 |
| Apr 2026 | Auckland hotels | 4.4K | 3.4% | 7 |
| May 2026 | Auckland hotels | 4.4K | 3.3% | 7 |
| Jun 2026 | Auckland hotels | 3.6K | 3% | 7 |
| Jul 2026 | Auckland hotels | 3.6K | 2.6% | 7 |
| Aug 2026 | Auckland hotels | 4.4K | 3% | 7 |
| Sep 2026 | Auckland hotels | 3.6K | 2.8% | 7 |

## How are InterContinental Auckland’s branded searches counted?

Brandwave collects information about searches that people make online using InterContinental Auckland’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “intercontinental auckland”

## Which Auckland hotels compete with InterContinental Auckland?

- [Cordis Auckland](/demand/nz/brands/cordis-auckland)
- [Hotel Britomart](/demand/nz/brands/hotel-britomart)
- [Park Hyatt Auckland](/demand/nz/brands/park-hyatt-auckland)
- [Novotel Auckland Airport](/demand/nz/brands/novotel-auckland-airport): Head-to-head: /demand/nz/compare/intercontinental-auckland-vs-novotel-auckland-airport
- [Sofitel Auckland Viaduct Harbour](/demand/nz/brands/sofitel-auckland-viaduct-harbour): Head-to-head: /demand/nz/compare/intercontinental-auckland-vs-sofitel-auckland-viaduct-harbour
- [Pullman Auckland](/demand/nz/brands/pullman-auckland): Head-to-head: /demand/nz/compare/intercontinental-auckland-vs-pullman-auckland
- [Hotel DeBrett](/demand/nz/brands/hotel-debrett): Head-to-head: /demand/nz/compare/hotel-debrett-vs-intercontinental-auckland
- [M Social Auckland](/demand/nz/brands/m-social-auckland): Head-to-head: /demand/nz/compare/intercontinental-auckland-vs-m-social-auckland
- [SkyCity Grand Hotel](/demand/nz/brands/skycity-grand-hotel)

## Who owns InterContinental Auckland?

InterContinental Auckland is owned by IHG. Brandwave also tracks IHG, Crowne Plaza Christchurch, InterContinental Fiji Golf Resort & Spa and InterContinental Wellington, owned by the same company, in New Zealand.

- [IHG](/demand/nz/companies/ihg): Owns 6 tracked brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns InterContinental Auckland?

InterContinental Auckland is owned by IHG. Brandwave also tracks IHG, Crowne Plaza Christchurch, InterContinental Fiji Golf Resort & Spa and InterContinental Wellington, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "InterContinental Auckland: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/intercontinental-auckland

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/intercontinental-auckland. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
