--- title: "Intentionally Sustainable: search popularity in New Zealand" description: "Intentionally Sustainable makes reusable household products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/intentionally-sustainable" publisher: "Brandwave" --- # Intentionally Sustainable: search popularity in New Zealand Intentionally Sustainable makes reusable household products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Intentionally Sustainable - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among metal straw brands**: 0.05% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Metal straw brands | 6 | 0.05% | 10 | - [Metal straw brands](/demand/nz/categories/nz-metal-straw-brands) ## Top metal straw brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Intentionally Sustainable was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Intentionally Sustainable is the second most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CaliWoods | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Intentionally Sustainable | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Klean Kanteen | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Hydro Flask | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Stanley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | YETI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about metal straw brands - Asked ChatGPT "Which metal straw brand should I buy in New Zealand?": 1. CaliWoods, 2. Intentionally Sustainable - Asked ChatGPT "What are the best metal straw brands in New Zealand?": 1. CaliWoods, 2. Intentionally Sustainable, 3. Klean Kanteen - Asked ChatGPT "What's the best metal straw brand in New Zealand for reusable drinks?": 1. CaliWoods, 2. Intentionally Sustainable, 3. Klean Kanteen - Searched Google, AI Overview "best metal straw": 1. Klean Kanteen, 2. CaliWoods - Searched Google, AI Overview "stainless steel straws": named none of the brands we track Not named in any answer: Hydro Flask, Stanley and YETI. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Intentionally Sustainable changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Intentionally Sustainable in New Zealand held steady at 10. - Across the 12 months ending September 2026, Intentionally Sustainable’s share of searches among metal straw brands in New Zealand held steady at 0.05%. ## How did search popularity change for New Zealand metal straw brands in September 2026? - In September 2026, Stanley gained share of searches among metal straw brands in New Zealand, from 35.9% to 44.5%. - In September 2026, YETI gained share of searches among metal straw brands in New Zealand, from 4.6% to 5.7%. - In September 2026, Hydro Flask lost share of searches among metal straw brands in New Zealand, from 56.7% to 47%. - Estimated monthly branded searches for CaliWoods in New Zealand fell 46.9% over 12 measured months, from 320 to 170 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Metal straw brands | 10 | 0.05% | 6 | | Nov 2025 | Metal straw brands | 10 | 0.03% | 6 | | Dec 2025 | Metal straw brands | 10 | 0.03% | 6 | | Jan 2026 | Metal straw brands | 10 | 0.04% | 6 | | Feb 2026 | Metal straw brands | 10 | 0.05% | 6 | | Mar 2026 | Metal straw brands | 10 | 0.05% | 6 | | Apr 2026 | Metal straw brands | 10 | 0.06% | 6 | | May 2026 | Metal straw brands | 10 | 0.05% | 6 | | Jun 2026 | Metal straw brands | 10 | 0.04% | 6 | | Jul 2026 | Metal straw brands | 10 | 0.05% | 6 | | Aug 2026 | Metal straw brands | 10 | 0.04% | 6 | | Sep 2026 | Metal straw brands | 10 | 0.05% | 6 | ## How are Intentionally Sustainable’s branded searches counted? Brandwave collects information about searches that people make online using Intentionally Sustainable’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “intentionally sustainable” ## Which metal straw brands compete with Intentionally Sustainable? - [Hydro Flask](/demand/nz/brands/hydro-flask): Head-to-head: /demand/nz/compare/hydro-flask-vs-intentionally-sustainable - [Stanley](/demand/nz/brands/stanley): Head-to-head: /demand/nz/compare/intentionally-sustainable-vs-stanley - [YETI](/demand/nz/brands/yeti): Head-to-head: /demand/nz/compare/intentionally-sustainable-vs-yeti - [Klean Kanteen](/demand/nz/brands/klean-kanteen): Head-to-head: /demand/nz/compare/intentionally-sustainable-vs-klean-kanteen - [CaliWoods](/demand/nz/brands/caliwoods): Head-to-head: /demand/nz/compare/caliwoods-vs-intentionally-sustainable ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Intentionally Sustainable: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/intentionally-sustainable This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/intentionally-sustainable. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.