---
title: "Insurance Brokers Alliance: search popularity and Share of Search in New Zealand"
description: "Insurance Brokers Alliance provides insurance broking and advice in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/insurance-brokers-alliance"
publisher: "Brandwave"
---

# Insurance Brokers Alliance: search popularity and Share of Search in New Zealand

Insurance Brokers Alliance provides insurance broking and advice in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Insurance Brokers Alliance
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among invercargill insurance brokers**: 0.69%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Invercargill insurance brokers | 2 | 0.69% | 100 |

- [Invercargill insurance brokers](/demand/nz/categories/nz-invercargill-insurance-brokers)

## How has branded search demand for Insurance Brokers Alliance changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Insurance Brokers Alliance in New Zealand fell from 140 to 100.
- Across the 11 months ending August 2026, Insurance Brokers Alliance’s estimated Share of Search among invercargill insurance brokers in New Zealand held steady, from 0.85% to 0.69%.

## How did search popularity change for New Zealand invercargill insurance brokers in August 2026?

- Estimated monthly branded searches for The Insurance Collective in New Zealand rose 300% over 11 measured months, from 10 to 40 in August 2026.
- Estimated monthly branded searches for ABC Insurance in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.
- Estimated monthly branded searches for Insurance Brokers Alliance in New Zealand fell 28.6% over 11 measured months, from 140 to 100 in August 2026.
- Estimated monthly branded searches for Gallagher Insurance in New Zealand fell 12.6% over 11 measured months, from 16.4K to 14.3K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Invercargill insurance brokers | 140 | 0.85% | 2 |
| Nov 2025 | Invercargill insurance brokers | 110 | 0.76% | 2 |
| Dec 2025 | Invercargill insurance brokers | 100 | 0.89% | 2 |
| Jan 2026 | Invercargill insurance brokers | 110 | 0.78% | 2 |
| Feb 2026 | Invercargill insurance brokers | 80 | 0.56% | 2 |
| Mar 2026 | Invercargill insurance brokers | 120 | 0.82% | 2 |
| Apr 2026 | Invercargill insurance brokers | 110 | 0.95% | 2 |
| May 2026 | Invercargill insurance brokers | 90 | 0.63% | 2 |
| Jun 2026 | Invercargill insurance brokers | 100 | 0.69% | 2 |
| Jul 2026 | Invercargill insurance brokers | 80 | 0.56% | 2 |
| Aug 2026 | Invercargill insurance brokers | 100 | 0.69% | 2 |
| Sep 2026 | Invercargill insurance brokers | — | — | — |

## How is Insurance Brokers Alliance measured?

Brandwave collects information about searches that people make online using Insurance Brokers Alliance’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “insurance brokers alliance”
- “insurance brokers alliance invercargill”

## Which invercargill insurance brokers compete with Insurance Brokers Alliance?

- [Gallagher Insurance](/demand/nz/brands/gallagher-insurance): Head-to-head: /demand/nz/compare/gallagher-insurance-vs-insurance-brokers-alliance
- [The Insurance Collective](/demand/nz/brands/the-insurance-collective): Head-to-head: /demand/nz/compare/insurance-brokers-alliance-vs-the-insurance-collective
- [ABC Insurance](/demand/nz/brands/abc-insurance): Head-to-head: /demand/nz/compare/abc-insurance-vs-insurance-brokers-alliance

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Insurance Brokers Alliance: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/insurance-brokers-alliance

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/insurance-brokers-alliance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.