--- title: "How popular is Insurance Advisernet? Searches and AI answers in New Zealand" description: "Insurance Advisernet is a network of insurance brokers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/insurance-advisernet" publisher: "Brandwave" --- # How popular is Insurance Advisernet? Searches and AI answers in New Zealand Insurance Advisernet is a network of insurance brokers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Insurance Advisernet - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among insurance brokers**: 2.1% ## Where does Insurance Advisernet compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Insurance brokers | 6 | 2.1% | 90 | - [Insurance brokers](/demand/nz/categories/nz-insurance-brokers) ## Top insurance brokers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Insurance Advisernet was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Insurance Advisernet is the seventh most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rothbury | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Aon | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | PIC Insurance Brokers | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Gallagher Insurance | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Marsh | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | NZbrokers | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Insurance Advisernet | 7th | 0 of 3 | 2 of 2 | 2 of 5 | | Crombie Lockwood | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about insurance brokers - Asked ChatGPT "Which insurance broker should I use in New Zealand?": 1. Rothbury - Asked ChatGPT "What are the best insurance brokers in New Zealand?": 1. Rothbury, 2. Aon, 3. Marsh, 4. PIC Insurance Brokers, 5. NZbrokers - Asked ChatGPT "What's the best insurance broker in New Zealand for business cover?": 1. Rothbury, 2. PIC Insurance Brokers, 3. Aon - Searched Google, AI Overview "insurance brokers nz": 1. Rothbury, 2. Gallagher Insurance, 3. Insurance Advisernet, 4. NZbrokers, 5. Aon, 6. Marsh - Searched Google, AI Overview "house insurance broker": 1. Insurance Advisernet Not named in any answer: Crombie Lockwood. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Insurance Advisernet changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Insurance Advisernet in New Zealand fell from 140 to 90. - Across the 12 months ending October 2026, Insurance Advisernet’s share of searches among insurance brokers in New Zealand decreased from 2.7% to 2.1%. - Across the 12 months ending October 2026, Insurance Advisernet’s share of searches among insurance brokers in New Zealand peaked at 2.9% in September 2026 and was lowest at 1.4% in January 2026. - Across the 12 months ending October 2026, Insurance Advisernet rose from 7th to 6th among insurance brokers in New Zealand. ## How did search popularity change for New Zealand insurance brokers in October 2026? - In October 2026, PIC Insurance Brokers overtook Marsh to rank 3rd among insurance brokers in New Zealand, with 17% of the searches. - In October 2026, Crombie Lockwood gained share of searches among insurance brokers in New Zealand, from 9.5% to 10.9%. - In October 2026, Aon lost share of searches among insurance brokers in New Zealand, from 28.4% to 25.5%. - In October 2026, Rothbury lost share of searches among insurance brokers in New Zealand, from 33.5% to 31.2%. - In October 2026, Insurance Advisernet lost share of searches among insurance brokers in New Zealand, from 2.9% to 2.1%. - In October 2026, Marsh lost share of searches among insurance brokers in New Zealand, from 12.1% to 11.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Insurance brokers | 140 | 2.7% | 7 | | Dec 2025 | Insurance brokers | 70 | 1.9% | 6 | | Jan 2026 | Insurance brokers | 70 | 1.4% | 6 | | Feb 2026 | Insurance brokers | 90 | 1.8% | 6 | | Mar 2026 | Insurance brokers | 110 | 1.9% | 6 | | Apr 2026 | Insurance brokers | 110 | 2.2% | 6 | | May 2026 | Insurance brokers | 110 | 2.2% | 6 | | Jun 2026 | Insurance brokers | 110 | 2.2% | 6 | | Jul 2026 | Insurance brokers | 140 | 2.7% | 6 | | Aug 2026 | Insurance brokers | 90 | 1.7% | 6 | | Sep 2026 | Insurance brokers | 140 | 2.9% | 6 | | Oct 2026 | Insurance brokers | 90 | 2.1% | 6 | ## How are Insurance Advisernet’s branded searches counted? Brandwave collects information about searches that people make online using Insurance Advisernet’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “insurance advisernet” ## Which insurance brokers compete with Insurance Advisernet? - [Rothbury](/demand/nz/brands/rothbury) - [Aon](/demand/nz/brands/aon) - [PIC Insurance Brokers](/demand/nz/brands/pic-insurance-brokers): Head-to-head: /demand/nz/compare/insurance-advisernet-vs-pic-insurance-brokers - [Marsh](/demand/nz/brands/marsh): Head-to-head: /demand/nz/compare/insurance-advisernet-vs-marsh - [Crombie Lockwood](/demand/nz/brands/crombie-lockwood): Head-to-head: /demand/nz/compare/crombie-lockwood-vs-insurance-advisernet - [NZbrokers](/demand/nz/brands/nzbrokers): Head-to-head: /demand/nz/compare/insurance-advisernet-vs-nzbrokers - [Gallagher Insurance](/demand/nz/brands/gallagher-insurance): Head-to-head: /demand/nz/compare/gallagher-insurance-vs-insurance-advisernet ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Insurance Advisernet? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/insurance-advisernet This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/insurance-advisernet. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.