--- title: "Instep EAP: search popularity in New Zealand" description: "Instep provides employee assistance programmes for New Zealand organisations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/instep-eap" publisher: "Brandwave" --- # Instep EAP: search popularity in New Zealand Instep provides employee assistance programmes for New Zealand organisations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Instep EAP - **Owned by**: Pacific Health Group - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among employee assistance programme providers**: 5.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Employee assistance programme providers | 5 | 5.1% | 150 | - [Employee assistance programme providers](/demand/nz/categories/nz-employee-assistance-programme-providers) ## Top employee assistance programme providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Instep EAP was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Instep EAP is the fifth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vitae | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Habit Health EAP | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | TELUS Health | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Clearhead | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Instep EAP | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Raise Mental Health | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Umbrella Wellbeing | 7th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about employee assistance programme providers - Asked ChatGPT "Which employee assistance programme provider should I use in New Zealand?": 1. Clearhead, 2. Vitae, 3. TELUS Health, 4. Habit Health EAP, 5. Umbrella Wellbeing - Asked ChatGPT "What are the best employee assistance programme providers in New Zealand?": 1. TELUS Health, 2. Vitae, 3. Clearhead, 4. Habit Health EAP - Asked ChatGPT "What's the best employee assistance programme provider in New Zealand for a workforce?": 1. Habit Health EAP, 2. Vitae, 3. Instep EAP, 4. Umbrella Wellbeing - Searched Google, AI Overview "employee assistance programme nz": 1. Habit Health EAP, 2. Vitae, 3. Raise Mental Health, 4. Instep EAP - Searched Google, AI Overview "eap services nz": 1. Habit Health EAP, 2. Vitae, 3. Raise Mental Health Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Instep EAP changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Instep EAP in New Zealand fell from 190 to 150. - Across the 12 months ending September 2026, Instep EAP’s share of searches among employee assistance programme providers in New Zealand decreased from 8.3% to 5.1%. - Across the 12 months ending September 2026, Instep EAP’s share of searches among employee assistance programme providers in New Zealand peaked at 8.5% in February 2026 and was lowest at 5.1% in September 2026. - Across the 12 months ending September 2026, Instep EAP fell from 4th to 5th among employee assistance programme providers in New Zealand. ## How did search popularity change for New Zealand employee assistance programme providers in September 2026? - In September 2026, Clearhead gained share of searches among employee assistance programme providers in New Zealand, from 1.3% to 2.1%. - In September 2026, Raise Mental Health gained share of searches among employee assistance programme providers in New Zealand, from 5.9% to 6.5%. - In September 2026, Vitae lost share of searches among employee assistance programme providers in New Zealand, from 10.7% to 9.9%. - Instep EAP’s share of searches among employee assistance programme providers in New Zealand has lost ground for 3 months in a row, from 7.3% to 5.1% in September 2026. - Estimated monthly branded searches for Habit Health EAP in New Zealand rose 586.7% over 12 measured months, from 150 to 1K in September 2026. - Estimated monthly branded searches for Umbrella Wellbeing in New Zealand fell 35.7% over 12 measured months, from 140 to 90 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Employee assistance programme providers | 190 | 8.3% | 4 | | Nov 2025 | Employee assistance programme providers | 190 | 8.1% | 5 | | Dec 2025 | Employee assistance programme providers | 130 | 7.9% | 5 | | Jan 2026 | Employee assistance programme providers | 160 | 7.3% | 5 | | Feb 2026 | Employee assistance programme providers | 190 | 8.5% | 5 | | Mar 2026 | Employee assistance programme providers | 190 | 7.5% | 5 | | Apr 2026 | Employee assistance programme providers | 190 | 8.1% | 4 | | May 2026 | Employee assistance programme providers | 190 | 7.6% | 5 | | Jun 2026 | Employee assistance programme providers | 190 | 7.3% | 5 | | Jul 2026 | Employee assistance programme providers | 190 | 6.9% | 5 | | Aug 2026 | Employee assistance programme providers | 160 | 5.2% | 5 | | Sep 2026 | Employee assistance programme providers | 150 | 5.1% | 5 | ## How are Instep EAP’s branded searches counted? Brandwave collects information about searches that people make online using Instep EAP’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “instep counselling” - “instep eap” - “instep programme” ## Which employee assistance programme providers compete with Instep EAP? - [TELUS Health](/demand/nz/brands/telus-health) - [Habit Health EAP](/demand/nz/brands/habit-health-eap): Head-to-head: /demand/nz/compare/habit-health-eap-vs-instep-eap - [Vitae](/demand/nz/brands/vitae): Head-to-head: /demand/nz/compare/instep-eap-vs-vitae - [Raise Mental Health](/demand/nz/brands/raise-mental-health): Head-to-head: /demand/nz/compare/instep-eap-vs-raise-mental-health - [Umbrella Wellbeing](/demand/nz/brands/umbrella-wellbeing): Head-to-head: /demand/nz/compare/instep-eap-vs-umbrella-wellbeing - [Clearhead](/demand/nz/brands/clearhead): Head-to-head: /demand/nz/compare/clearhead-vs-instep-eap ## Who owns Instep EAP? Instep EAP is owned by Pacific Health Group. Brandwave also tracks Habit Health, Bodycare Workplace Solutions and Habit Health EAP, owned by the same company, in New Zealand. - [Pacific Health Group](/demand/nz/companies/pacific-health-group): Owns 4 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Instep EAP? Instep EAP is owned by Pacific Health Group. Brandwave also tracks Habit Health, Bodycare Workplace Solutions and Habit Health EAP, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Instep EAP: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/instep-eap This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/instep-eap. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.