---
title: "Instapage: search popularity and Share of Search in New Zealand"
description: "Landing page platform for digital advertising and conversion. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/instapage"
publisher: "Brandwave"
---

# Instapage: search popularity and Share of Search in New Zealand

Landing page platform for digital advertising and conversion. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Instapage
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among landing page builders**: 1.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Landing page builders | 4 | 1.4% | 30 |

- [Landing page builders](/demand/nz/categories/nz-landing-page-builders)

## How has branded search demand for Instapage changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Instapage in New Zealand rose from 10 to 30.
- Across the 11 months ending August 2026, Instapage’s estimated Share of Search among landing page builders in New Zealand increased from 0.54% to 1.4%.
- Across the 11 months ending August 2026, Instapage’s estimated Share of Search among landing page builders in New Zealand peaked at 1.6% in February 2026 and was lowest at 0.54% in October 2025.
- Across the 11 months ending August 2026, Instapage rose from 5th to 4th among landing page builders in New Zealand.

## How did search popularity change for New Zealand landing page builders in August 2026?

- In August 2026, Instapage overtook Leadpages to rank 4th among landing page builders in New Zealand, at 1.4%.
- In August 2026, Carrd gained estimated Share of Search among landing page builders in New Zealand, from 89.1% to 90.6%.
- In August 2026, Unbounce lost estimated Share of Search among landing page builders in New Zealand, from 5.5% to 3.8%.
- Estimated monthly branded searches for ClickFunnels in New Zealand fell 62.5% over 11 measured months, from 160 to 60 in August 2026.
- Estimated monthly branded searches for Leadpages in New Zealand fell 50% over 11 measured months, from 60 to 30 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Landing page builders | 10 | 0.54% | 5 |
| Nov 2025 | Landing page builders | 10 | 0.54% | 5 |
| Dec 2025 | Landing page builders | 10 | 0.54% | 5 |
| Jan 2026 | Landing page builders | 20 | 0.87% | 5 |
| Feb 2026 | Landing page builders | 30 | 1.6% | 5 |
| Mar 2026 | Landing page builders | 20 | 0.92% | 5 |
| Apr 2026 | Landing page builders | 20 | 0.93% | 5 |
| May 2026 | Landing page builders | 30 | 1.4% | 5 |
| Jun 2026 | Landing page builders | 20 | 0.93% | 5 |
| Jul 2026 | Landing page builders | 10 | 0.55% | 5 |
| Aug 2026 | Landing page builders | 30 | 1.4% | 4 |
| Sep 2026 | Landing page builders | — | — | — |

## How is Instapage measured?

Brandwave collects information about searches that people make online using Instapage’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “instapage”
- “instapage landing page”
- “instapage templates”

## Which landing page builders compete with Instapage?

- [Carrd](/demand/nz/brands/carrd): Head-to-head: /demand/nz/compare/carrd-vs-instapage
- [Unbounce](/demand/nz/brands/unbounce): Head-to-head: /demand/nz/compare/instapage-vs-unbounce
- [ClickFunnels](/demand/nz/brands/clickfunnels): Head-to-head: /demand/nz/compare/clickfunnels-vs-instapage
- [Leadpages](/demand/nz/brands/leadpages): Head-to-head: /demand/nz/compare/instapage-vs-leadpages

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Instapage: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/instapage

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/instapage. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.