---
title: "Instagram: search popularity and Share of Search in New Zealand"
description: "Instagram is a social media platform used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/instagram"
publisher: "Brandwave"
---

# Instagram: search popularity and Share of Search in New Zealand

Instagram is a social media platform used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Instagram
- **Owned by**: Meta
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among social media platforms**: 7.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Social media platforms | 3 | 7.2% | 582K |

- [Social media platforms](/demand/nz/categories/nz-social-media-platforms)

## How has branded search demand for Instagram changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Instagram in New Zealand fell from 709K to 582K.
- Across the 11 months ending August 2026, Instagram’s estimated Share of Search among social media platforms in New Zealand decreased from 8.9% to 7.2%.

## How did search popularity change for New Zealand social media platforms in August 2026?

- In August 2026, TikTok overtook Reddit to rank 5th among social media platforms in New Zealand, at 4.9%.
- In August 2026, Pinterest gained estimated Share of Search among social media platforms in New Zealand, from 4.8% to 5.7%.
- In August 2026, YouTube lost estimated Share of Search among social media platforms in New Zealand, from 44.2% to 43%.
- In August 2026, Facebook lost estimated Share of Search among social media platforms in New Zealand, from 31.3% to 30.5%.
- LinkedIn’s estimated Share of Search among social media platforms in New Zealand has gained ground for 3 months in a row, from 2.3% to 2.8% in August 2026.
- Estimated monthly branded searches for Reddit in New Zealand rose 15.6% over 11 measured months, from 312K to 361K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Social media platforms | 709K | 8.9% | 3 |
| Nov 2025 | Social media platforms | 583K | 7.5% | 3 |
| Dec 2025 | Social media platforms | 585K | 7.6% | 3 |
| Jan 2026 | Social media platforms | 586K | 7.5% | 3 |
| Feb 2026 | Social media platforms | 582K | 7.5% | 3 |
| Mar 2026 | Social media platforms | 707K | 7.8% | 3 |
| Apr 2026 | Social media platforms | 582K | 7.3% | 3 |
| May 2026 | Social media platforms | 707K | 8.6% | 3 |
| Jun 2026 | Social media platforms | 583K | 7.2% | 3 |
| Jul 2026 | Social media platforms | 583K | 7.4% | 3 |
| Aug 2026 | Social media platforms | 582K | 7.2% | 3 |
| Sep 2026 | Social media platforms | — | — | — |

## How is Instagram measured?

Brandwave collects information about searches that people make online using Instagram’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “free instagram followers”
- “instagram”
- “instagram advertising”
- “instagram app”
- “instagram c”
- “instagram download”
- “instagram followers”
- “instagram followers tracker”
- “instagram hacked”
- “instagram kim kardashian”
- “instagram likes free”
- “instagram lite”
- “instagram mp3”
- “instagram near me”
- “instagram nz”
- “instagram online”
- “instagram photo download”
- “instagram plus”
- “instagram search”
- “instagram social media”
- “instagram to mp4”
- “instagram video download”
- “instagram view”
- “instagram website”
- “snap instagram”

## Which social media platforms compete with Instagram?

- [YouTube](/demand/nz/brands/youtube): Head-to-head: /demand/nz/compare/instagram-vs-youtube
- [Facebook](/demand/nz/brands/facebook): Head-to-head: /demand/nz/compare/facebook-vs-instagram
- [Pinterest](/demand/nz/brands/pinterest): Head-to-head: /demand/nz/compare/instagram-vs-pinterest
- [TikTok](/demand/nz/brands/tiktok): Head-to-head: /demand/nz/compare/instagram-vs-tiktok
- [Reddit](/demand/nz/brands/reddit): Head-to-head: /demand/nz/compare/instagram-vs-reddit
- [LinkedIn](/demand/nz/brands/linkedin)
- [Snapchat](/demand/nz/brands/snapchat)
- [Threads](/demand/nz/brands/threads)

## Who owns Instagram?

Instagram is owned by Meta. Brandwave also tracks Facebook, Messenger, Meta Ads, Meta Quest, Threads, WhatsApp and Workplace, owned by the same company, in New Zealand.

- [Meta](/demand/nz/companies/meta): Owns 9 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Instagram?

Instagram is owned by Meta. Brandwave also tracks Facebook, Messenger, Meta Ads, Meta Quest, Threads, WhatsApp and Workplace, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Instagram: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/instagram

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/instagram. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.