---
title: "Insta360: search popularity and Share of Search in New Zealand"
description: "Insta360 offers cameras for recording action and adventure. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/insta360"
publisher: "Brandwave"
---

# Insta360: search popularity and Share of Search in New Zealand

Insta360 offers cameras for recording action and adventure. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Insta360
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among action camera brands**: 22.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Action camera brands | 3 | 22.5% | 12.6K |
| Camera brands | 5 | 10% | 12.6K |

- [Action camera brands](/demand/nz/categories/nz-action-camera-brands)
- [Camera brands](/demand/nz/categories/nz-camera-brands)

## How has branded search demand for Insta360 changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Insta360 in New Zealand rose from 8.9K to 12.6K.
- Across the 11 months ending August 2026, Insta360’s estimated Share of Search among action camera brands in New Zealand increased from 17.4% to 22.5%.
- Across the 11 months ending August 2026, Insta360’s estimated Share of Search among camera brands in New Zealand increased from 7.5% to 10%.

## How did search popularity change for New Zealand action camera brands in August 2026?

- In August 2026, Insta360 gained estimated Share of Search among action camera brands in New Zealand, from 19.6% to 22.5%.
- In August 2026, DJI lost estimated Share of Search among action camera brands in New Zealand, from 51.6% to 49.1%.
- GoPro’s estimated Share of Search among action camera brands in New Zealand has lost ground for 3 months in a row, from 30.7% to 28.2% in August 2026.
- Estimated monthly branded searches for AKASO in New Zealand rose 62.5% over 11 measured months, from 80 to 130 in August 2026.

## How did search popularity change for New Zealand camera brands in August 2026?

- In August 2026, Insta360 gained estimated Share of Search among camera brands in New Zealand, from 8.6% to 10%.
- In August 2026, Fujifilm gained estimated Share of Search among camera brands in New Zealand, from 13.2% to 13.9%.
- In August 2026, Canon lost estimated Share of Search among camera brands in New Zealand, from 22.5% to 21.4%.
- In August 2026, Sony lost estimated Share of Search among camera brands in New Zealand, from 34.8% to 33.7%.
- Estimated monthly branded searches for Panasonic Lumix in New Zealand rose 38% over 11 measured months, from 2.2K to 3K in August 2026.
- Estimated monthly branded searches for OM System in New Zealand rose 19.7% over 11 measured months, from 710 to 850 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Action camera brands | 8.9K | 17.4% | 3 |
| Nov 2025 | Action camera brands | 11.5K | 18.5% | 3 |
| Dec 2025 | Action camera brands | 11.4K | 17.6% | 3 |
| Jan 2026 | Action camera brands | 10.9K | 19.2% | 3 |
| Feb 2026 | Action camera brands | 8.8K | 18.9% | 3 |
| Mar 2026 | Action camera brands | 8.9K | 18.9% | 3 |
| Apr 2026 | Action camera brands | 10.8K | 21% | 3 |
| May 2026 | Action camera brands | 10.5K | 21.5% | 3 |
| Jun 2026 | Action camera brands | 10.6K | 20.7% | 3 |
| Jul 2026 | Action camera brands | 10.5K | 19.6% | 3 |
| Aug 2026 | Action camera brands | 12.6K | 22.5% | 3 |
| Sep 2026 | Action camera brands | — | — | — |
| Oct 2025 | Camera brands | 8.9K | 7.5% | 5 |
| Nov 2025 | Camera brands | 11.5K | 7.8% | 5 |
| Dec 2025 | Camera brands | 11.4K | 7.9% | 5 |
| Jan 2026 | Camera brands | 10.9K | 8.9% | 5 |
| Feb 2026 | Camera brands | 8.8K | 8.8% | 5 |
| Mar 2026 | Camera brands | 8.9K | 8.2% | 5 |
| Apr 2026 | Camera brands | 10.8K | 9.6% | 5 |
| May 2026 | Camera brands | 10.5K | 8.8% | 5 |
| Jun 2026 | Camera brands | 10.6K | 9% | 5 |
| Jul 2026 | Camera brands | 10.5K | 8.6% | 5 |
| Aug 2026 | Camera brands | 12.6K | 10% | 5 |
| Sep 2026 | Camera brands | — | — | — |

## How is Insta360 measured?

Brandwave collects information about searches that people make online using Insta360’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “insta360”
- “insta360 360 camera”
- “insta360 action camera”
- “insta360 camera”
- “insta360 com”
- “insta360 go 2”
- “insta360 go 3”
- “insta360 lens”
- “insta360 link”
- “insta360 microphone”
- “insta360 mirrorless”
- “insta360 nano”
- “insta360 near me”
- “insta360 new zealand”
- “insta360 nz”
- “insta360 one rs”
- “insta360 one x”
- “insta360 one x2”
- “insta360 online”
- “insta360 price”
- “insta360 pro”
- “insta360 pro 2”
- “insta360 tripod”
- “insta360 web cam”
- “insta360 x2”
- “insta360 x3”
- “insta360 x3 action camera”
- “insta360 x4”

## Which action camera brands compete with Insta360?

- [DJI](/demand/nz/brands/dji): Head-to-head: /demand/nz/compare/dji-vs-insta360
- [GoPro](/demand/nz/brands/gopro): Head-to-head: /demand/nz/compare/gopro-vs-insta360
- [AKASO](/demand/nz/brands/akaso): Head-to-head: /demand/nz/compare/akaso-vs-insta360

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Insta360: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/insta360

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/insta360. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.