--- title: "Inkbird: search popularity in New Zealand" description: "Inkbird makes sous vide cookers and kitchen thermometers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/inkbird" publisher: "Brandwave" --- # Inkbird: search popularity in New Zealand Inkbird makes sous vide cookers and kitchen thermometers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Inkbird - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among food thermometer brands**: 18.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Food thermometer brands | 2 | 18.6% | 350 | - [Food thermometer brands](/demand/nz/categories/nz-food-thermometer-brands) ## Top food thermometer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Inkbird was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Inkbird is the fifth most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ThermoPro | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Thermapen | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | ThermoWorks | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Meater | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Inkbird | 5th | 1 of 3 | 2 of 2 | 3 of 5 | ## Every AI answer about food thermometer brands - Asked ChatGPT "Which food thermometer brand should I buy in New Zealand?": 1. ThermoWorks, 2. ThermoPro, 3. Meater, 4. Thermapen - Asked ChatGPT "What are the best food thermometer brands in New Zealand?": 1. Thermapen, 2. ThermoWorks, 3. Meater, 4. Inkbird - Asked ChatGPT "What's the best food thermometer brand in New Zealand for safe cooking?": 1. Thermapen, 2. ThermoPro, 3. ThermoWorks - Searched Google, AI Overview "food thermometer nz": 1. Inkbird - Searched Google, AI Overview "instant read thermometer": 1. ThermoPro, 2. Inkbird Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Inkbird changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Inkbird in New Zealand held steady, from 360 to 350. - Across the 12 months ending September 2026, Inkbird’s share of searches among food thermometer brands in New Zealand decreased from 19.7% to 18.6%. - Across the 12 months ending September 2026, Inkbird’s share of searches among food thermometer brands in New Zealand peaked at 20.7% in July 2026 and was lowest at 11% in December 2025. ## How did search popularity change for New Zealand food thermometer brands in September 2026? - In September 2026, Meater gained share of searches among food thermometer brands in New Zealand, from 56.8% to 63.8%. - In September 2026, Thermapen lost share of searches among food thermometer brands in New Zealand, from 15.3% to 12.2%. - In September 2026, ThermoWorks lost share of searches among food thermometer brands in New Zealand, from 6% to 3.7%. - In September 2026, Inkbird lost share of searches among food thermometer brands in New Zealand, from 19.7% to 18.6%. - In September 2026, ThermoPro lost share of searches among food thermometer brands in New Zealand, from 2.2% to 1.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Food thermometer brands | 360 | 19.7% | 2 | | Nov 2025 | Food thermometer brands | 340 | 12.6% | 2 | | Dec 2025 | Food thermometer brands | 510 | 11% | 2 | | Jan 2026 | Food thermometer brands | 390 | 15.2% | 2 | | Feb 2026 | Food thermometer brands | 240 | 15% | 2 | | Mar 2026 | Food thermometer brands | 280 | 16.8% | 2 | | Apr 2026 | Food thermometer brands | 250 | 15.2% | 2 | | May 2026 | Food thermometer brands | 330 | 18.1% | 2 | | Jun 2026 | Food thermometer brands | 290 | 17% | 2 | | Jul 2026 | Food thermometer brands | 370 | 20.7% | 2 | | Aug 2026 | Food thermometer brands | 360 | 19.7% | 2 | | Sep 2026 | Food thermometer brands | 350 | 18.6% | 2 | ## How are Inkbird’s branded searches counted? Brandwave collects information about searches that people make online using Inkbird’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “inkbird” - “inkbird sous vide” ## Which food thermometer brands compete with Inkbird? - [Meater](/demand/nz/brands/meater): Head-to-head: /demand/nz/compare/inkbird-vs-meater - [Thermapen](/demand/nz/brands/thermapen): Head-to-head: /demand/nz/compare/inkbird-vs-thermapen - [ThermoWorks](/demand/nz/brands/thermoworks): Head-to-head: /demand/nz/compare/inkbird-vs-thermoworks - [ThermoPro](/demand/nz/brands/thermopro): Head-to-head: /demand/nz/compare/inkbird-vs-thermopro ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Inkbird: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/inkbird This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/inkbird. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.