--- title: "Initio Insurance: search popularity and Share of Search in New Zealand" description: "A New Zealand online insurer offering house, contents, and landlord insurance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/initio-insurance" publisher: "Brandwave" --- # Initio Insurance: search popularity and Share of Search in New Zealand A New Zealand online insurer offering house, contents, and landlord insurance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Initio Insurance - **Owned by**: Initio - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among car and home insurers**: 0.67% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | car and home insurers | 10 | 0.67% | 2.2K | - [New Zealand car and home insurers](/demand/nz/categories/nz-car-and-home-insurers) ## How has branded search demand for Initio Insurance changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Initio Insurance in New Zealand held steady at 2.2K. - Across the 11 months ending August 2026, Initio Insurance’s estimated Share of Search among car and home insurers in New Zealand held steady, from 0.7% to 0.67%. ## How did search popularity change for New Zealand car and home insurers in August 2026? - Estimated monthly branded searches for Cove Insurance in New Zealand rose 21.1% over 11 measured months, from 6.3K to 7.7K in August 2026. - Estimated monthly branded searches for Tower Insurance in New Zealand rose 20.5% over 11 measured months, from 50.8K to 61.2K in August 2026. - Estimated monthly branded searches for Trade Me Insurance in New Zealand fell 18.6% over 11 measured months, from 7.1K to 5.8K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | car and home insurers | 2.2K | 0.7% | 10 | | Nov 2025 | car and home insurers | 2.2K | 0.68% | 10 | | Dec 2025 | car and home insurers | 1.9K | 0.61% | 10 | | Jan 2026 | car and home insurers | 2.3K | 0.62% | 10 | | Feb 2026 | car and home insurers | 2.8K | 0.78% | 10 | | Mar 2026 | car and home insurers | 2.9K | 0.74% | 10 | | Apr 2026 | car and home insurers | 2.8K | 0.86% | 10 | | May 2026 | car and home insurers | 2.8K | 0.86% | 10 | | Jun 2026 | car and home insurers | 2.8K | 0.84% | 10 | | Jul 2026 | car and home insurers | 2.2K | 0.67% | 10 | | Aug 2026 | car and home insurers | 2.2K | 0.67% | 10 | | Sep 2026 | car and home insurers | — | — | — | ## How is Initio Insurance measured? Brandwave collects information about searches that people make online using Initio Insurance’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “initio car insurance” - “initio contents insurance” - “initio home insurance” - “initio house insurance” - “Initio Insurance” - “initio insurance nz” - “initio landlord insurance” ## Which car and home insurers compete with Initio Insurance? - [AA Insurance](/demand/nz/brands/aa-insurance) - [AMI Insurance](/demand/nz/brands/ami-insurance) - [Tower Insurance](/demand/nz/brands/tower-insurance) - [State Insurance](/demand/nz/brands/state-insurance) - [FMG Insurance](/demand/nz/brands/fmg-insurance): Head-to-head: /demand/nz/compare/fmg-insurance-vs-initio-insurance - [Vero Insurance](/demand/nz/brands/vero-insurance): Head-to-head: /demand/nz/compare/initio-insurance-vs-vero-insurance - [Cove Insurance](/demand/nz/brands/cove-insurance): Head-to-head: /demand/nz/compare/cove-insurance-vs-initio-insurance - [Trade Me Insurance](/demand/nz/brands/trade-me-insurance): Head-to-head: /demand/nz/compare/initio-insurance-vs-trade-me-insurance - [Star Insure](/demand/nz/brands/star-insure): Head-to-head: /demand/nz/compare/initio-insurance-vs-star-insure ## Who owns Initio Insurance? Initio Insurance is owned by Initio. Brandwave does not track any other brands owned by Initio. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Initio Insurance? Initio Insurance is owned by Initio. Brandwave does not track any other brands owned by Initio. ## Cite this page Brandwave. "Initio Insurance: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/initio-insurance This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/initio-insurance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.