--- title: "Informa TechTarget: search popularity in New Zealand" description: "Informa TechTarget provides B2B buyer-intent data and marketing activation services through its technology-publisher network. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/informa-techtarget" publisher: "Brandwave" --- # Informa TechTarget: search popularity in New Zealand Informa TechTarget provides B2B buyer-intent data and marketing activation services through its technology-publisher network. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Informa TechTarget - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among B2B intent data platforms**: 0.86% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | B2B intent data platforms | 5 | 0.86% | 10 | - [B2B intent data platforms](/demand/nz/categories/nz-b2b-intent-data-platforms) ## Top B2B intent data platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Informa TechTarget did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bombora | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | 6sense | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Demandbase | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | G2 | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | ZoomInfo | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Informa TechTarget | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Intentsify | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about B2B intent data platforms - Asked ChatGPT "Which B2B intent data platform should I use in New Zealand?": 1. Bombora, 2. 6sense, 3. Demandbase - Asked ChatGPT "What are the best B2B intent data platforms in New Zealand?": 1. Bombora, 2. 6sense, 3. Demandbase, 4. G2, 5. ZoomInfo - Asked ChatGPT "What's the best B2B intent data platform in New Zealand for prioritising accounts?": 1. 6sense, 2. Bombora, 3. Demandbase, 4. G2 - Searched Google, AI Overview "intent data software": 1. Bombora, 2. 6sense, 3. Demandbase, 4. ZoomInfo, 5. G2 - Searched Google, AI Overview "buyer intent data": named none of the brands we track Not named in any answer: Informa TechTarget and Intentsify. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Informa TechTarget changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Informa TechTarget in New Zealand held steady, from 0 to 10. - Across the 12 months ending September 2026, Informa TechTarget’s share of searches among B2B intent data platforms in New Zealand increased from 0% to 0.86%. - Across the 12 months ending September 2026, Informa TechTarget’s share of searches among B2B intent data platforms in New Zealand peaked at 1.4% in December 2025 and was lowest at 0% in October 2025. - Across the 12 months ending September 2026, Informa TechTarget rose from 7th to 5th among B2B intent data platforms in New Zealand. ## How did search popularity change for New Zealand B2B intent data platforms in September 2026? - In September 2026, Demandbase overtook Bombora to rank 3rd among B2B intent data platforms in New Zealand, with 9.5% of the searches. - In September 2026, 6sense lost share of searches among B2B intent data platforms in New Zealand, from 44.3% to 41.4%. - In September 2026, ZoomInfo lost share of searches among B2B intent data platforms in New Zealand, from 44.3% to 41.4%. - In September 2026, Bombora lost share of searches among B2B intent data platforms in New Zealand, from 8% to 6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | B2B intent data platforms | 0 | 0% | 7 | | Nov 2025 | B2B intent data platforms | 10 | 1.1% | 5 | | Dec 2025 | B2B intent data platforms | 10 | 1.4% | 6 | | Jan 2026 | B2B intent data platforms | 10 | 1.1% | 5 | | Feb 2026 | B2B intent data platforms | 0 | 0% | 6 | | Mar 2026 | B2B intent data platforms | 10 | 1.1% | 6 | | Apr 2026 | B2B intent data platforms | 10 | 1% | 6 | | May 2026 | B2B intent data platforms | 10 | 1.1% | 5 | | Jun 2026 | B2B intent data platforms | 10 | 1.2% | 5 | | Jul 2026 | B2B intent data platforms | 10 | 0.71% | 6 | | Aug 2026 | B2B intent data platforms | 10 | 1.1% | 5 | | Sep 2026 | B2B intent data platforms | 10 | 0.86% | 5 | ## How are Informa TechTarget’s branded searches counted? Brandwave collects information about searches that people make online using Informa TechTarget’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “informa techtarget” ## Which B2B intent data platforms compete with Informa TechTarget? - [6sense](/demand/nz/brands/6sense) - [ZoomInfo](/demand/nz/brands/zoominfo): Head-to-head: /demand/nz/compare/informa-techtarget-vs-zoominfo - [Demandbase](/demand/nz/brands/demandbase): Head-to-head: /demand/nz/compare/demandbase-vs-informa-techtarget - [Bombora](/demand/nz/brands/bombora): Head-to-head: /demand/nz/compare/bombora-vs-informa-techtarget - [Intentsify](/demand/nz/brands/intentsify): Head-to-head: /demand/nz/compare/informa-techtarget-vs-intentsify - [G2](/demand/nz/brands/g2): Head-to-head: /demand/nz/compare/g2-vs-informa-techtarget ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Informa TechTarget: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/informa-techtarget This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/informa-techtarget. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.