--- title: "Industrial Athletic: search popularity in New Zealand" description: "Industrial Athletic makes gym and fitness equipment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/industrial-athletic" publisher: "Brandwave" --- # Industrial Athletic: search popularity in New Zealand Industrial Athletic makes gym and fitness equipment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Industrial Athletic - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among home fitness equipment brands**: 7.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Home fitness equipment brands | 5 | 7.9% | 720 | - [Home fitness equipment brands](/demand/nz/categories/nz-fitness-equipment-brands) ## Top home fitness equipment brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Industrial Athletic was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Industrial Athletic is the most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Industrial Athletic | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Concept2 | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Elite Fitness | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | LifeSpan | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | NordicTrack | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Peloton | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Technogym | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rogue Fitness | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about home fitness equipment brands - Asked ChatGPT "Which home fitness equipment brand should I buy in New Zealand?": 1. Concept2, 2. LifeSpan, 3. Industrial Athletic - Asked ChatGPT "What are the best home fitness equipment brands in New Zealand?": 1. Industrial Athletic, 2. Concept2, 3. NordicTrack, 4. Elite Fitness - Asked ChatGPT "What's the best home fitness equipment brand in New Zealand for a home gym?": 1. Elite Fitness, 2. Industrial Athletic - Searched Google, AI Overview "best home fitness equipment": named none of the brands we track - Searched Google, AI Overview "home gym equipment nz": 1. Industrial Athletic, 2. Concept2, 3. Elite Fitness Not named in any answer: Peloton, Technogym and Rogue Fitness. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Industrial Athletic changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Industrial Athletic in New Zealand held steady at 720. - Across the 12 months ending September 2026, Industrial Athletic’s share of searches among home fitness equipment brands in New Zealand increased from 7% to 7.9%. - Across the 12 months ending September 2026, Industrial Athletic’s share of searches among home fitness equipment brands in New Zealand peaked at 8.9% in November 2025 and was lowest at 6.3% in February 2026. ## How did search popularity change for New Zealand home fitness equipment brands in September 2026? - In September 2026, Peloton overtook Concept2 to rank 2nd among home fitness equipment brands in New Zealand, with 17.3% of the searches. - In September 2026, LifeSpan gained share of searches among home fitness equipment brands in New Zealand, from 0.28% to 1.5%. - In September 2026, Industrial Athletic gained share of searches among home fitness equipment brands in New Zealand, from 6.6% to 7.9%. - In September 2026, Technogym gained share of searches among home fitness equipment brands in New Zealand, from 12.5% to 13.4%. - In September 2026, Concept2 lost share of searches among home fitness equipment brands in New Zealand, from 16.4% to 14.5%. - In September 2026, NordicTrack lost share of searches among home fitness equipment brands in New Zealand, from 6% to 4.3%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Home fitness equipment brands | 720 | 7% | 5 | | Nov 2025 | Home fitness equipment brands | 880 | 8.9% | 5 | | Dec 2025 | Home fitness equipment brands | 720 | 8.4% | 5 | | Jan 2026 | Home fitness equipment brands | 880 | 8% | 5 | | Feb 2026 | Home fitness equipment brands | 590 | 6.3% | 6 | | Mar 2026 | Home fitness equipment brands | 720 | 7.3% | 6 | | Apr 2026 | Home fitness equipment brands | 720 | 6.4% | 6 | | May 2026 | Home fitness equipment brands | 720 | 6.3% | 6 | | Jun 2026 | Home fitness equipment brands | 880 | 7.6% | 6 | | Jul 2026 | Home fitness equipment brands | 720 | 6.3% | 6 | | Aug 2026 | Home fitness equipment brands | 720 | 6.6% | 5 | | Sep 2026 | Home fitness equipment brands | 720 | 7.9% | 5 | ## How are Industrial Athletic’s branded searches counted? Brandwave collects information about searches that people make online using Industrial Athletic’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “industrial athletic” ## Which home fitness equipment brands compete with Industrial Athletic? - [Elite Fitness](/demand/nz/brands/elite-fitness) - [Peloton](/demand/nz/brands/peloton): Head-to-head: /demand/nz/compare/industrial-athletic-vs-peloton - [Concept2](/demand/nz/brands/concept2): Head-to-head: /demand/nz/compare/concept2-vs-industrial-athletic - [Technogym](/demand/nz/brands/technogym): Head-to-head: /demand/nz/compare/industrial-athletic-vs-technogym - [NordicTrack](/demand/nz/brands/nordictrack): Head-to-head: /demand/nz/compare/industrial-athletic-vs-nordictrack - [Rogue Fitness](/demand/nz/brands/rogue-fitness): Head-to-head: /demand/nz/compare/industrial-athletic-vs-rogue-fitness - [LifeSpan](/demand/nz/brands/lifespan-fitness) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Industrial Athletic: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/industrial-athletic This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/industrial-athletic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.