---
title: "Indomie: search popularity and Share of Search in New Zealand"
description: "Indomie makes instant noodles sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/indomie"
publisher: "Brandwave"
---

# Indomie: search popularity and Share of Search in New Zealand

Indomie makes instant noodles sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Indomie
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among instant noodle brands**: 24.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Instant noodle brands | 2 | 24.8% | 6.8K |

- [Instant noodle brands](/demand/nz/categories/nz-instant-noodle-brands)

## How has branded search demand for Indomie changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Indomie in New Zealand rose from 6K to 6.8K.
- Across the 11 months ending August 2026, Indomie’s estimated Share of Search among instant noodle brands in New Zealand peaked at 28.8% in March 2026 and was lowest at 24.8% in October 2025.

## How did search popularity change for New Zealand instant noodle brands in August 2026?

- In August 2026, Samyang gained estimated Share of Search among instant noodle brands in New Zealand, from 29.3% to 30.4%.
- In August 2026, Nongshim lost estimated Share of Search among instant noodle brands in New Zealand, from 20.2% to 19.4%.
- In August 2026, Indomie lost estimated Share of Search among instant noodle brands in New Zealand, from 25.4% to 24.8%.
- Estimated monthly branded searches for Nissin in New Zealand rose 66.1% over 11 measured months, from 590 to 980 in August 2026.
- Estimated monthly branded searches for Maggi in New Zealand rose 18.9% over 11 measured months, from 5K to 5.9K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Instant noodle brands | 6K | 24.8% | 2 |
| Nov 2025 | Instant noodle brands | 5.3K | 25.2% | 2 |
| Dec 2025 | Instant noodle brands | 4.9K | 25.8% | 2 |
| Jan 2026 | Instant noodle brands | 5.6K | 25.7% | 2 |
| Feb 2026 | Instant noodle brands | 5.6K | 27.3% | 2 |
| Mar 2026 | Instant noodle brands | 6.8K | 28.8% | 1 |
| Apr 2026 | Instant noodle brands | 6.4K | 27.8% | 2 |
| May 2026 | Instant noodle brands | 6.8K | 27.4% | 2 |
| Jun 2026 | Instant noodle brands | 6.7K | 26.9% | 2 |
| Jul 2026 | Instant noodle brands | 6.5K | 25.4% | 2 |
| Aug 2026 | Instant noodle brands | 6.8K | 24.8% | 2 |
| Sep 2026 | Instant noodle brands | — | — | — |

## How is Indomie measured?

Brandwave collects information about searches that people make online using Indomie’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “chicken mi goreng”
- “hot and spicy mi goreng”
- “indomie”
- “indomie com”
- “indomie hot spicy”
- “indomie mi goreng”
- “indomie mi goreng noodles”
- “indomie mi goreng original”
- “indomie near me”
- “indomie new zealand”
- “indomie noodles”
- “indomie noodles online”
- “indomie noodles satay”
- “indomie nz”
- “indomie online”
- “indomie ramen”
- “mi goreng”
- “mi goreng indo mie”
- “mi goreng noodles”
- “mi goreng packet noodles”
- “mi goreng satay”
- “mi goreng spicy”

## Which instant noodle brands compete with Indomie?

- [Samyang](/demand/nz/brands/samyang): Head-to-head: /demand/nz/compare/indomie-vs-samyang
- [Maggi](/demand/nz/brands/maggi): Head-to-head: /demand/nz/compare/indomie-vs-maggi
- [Nongshim](/demand/nz/brands/nongshim): Head-to-head: /demand/nz/compare/indomie-vs-nongshim
- [Nissin](/demand/nz/brands/nissin): Head-to-head: /demand/nz/compare/indomie-vs-nissin

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Indomie: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/indomie

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/indomie. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.