--- title: "Impulse: search popularity in New Zealand" description: "A women's body spray brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/impulse-body-spray" publisher: "Brandwave" --- # Impulse: search popularity in New Zealand A women's body spray brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Impulse - **Owned by**: Unilever - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among body spray brands**: 2.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Body spray brands | 4 | 2.3% | 260 | - [Body spray brands](/demand/nz/categories/nz-body-spray-brands) ## Top body spray brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Impulse was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Impulse is the third most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lynx | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | David Beckham | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Impulse | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Old Spice | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Dove | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 | | Native | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about body spray brands - Asked ChatGPT "Which body spray brand should I buy in New Zealand?": 1. Lynx, 2. David Beckham, 3. Impulse - Asked ChatGPT "What are the best body spray brands in New Zealand?": 1. Lynx, 2. Impulse, 3. Old Spice, 4. David Beckham - Asked ChatGPT "What's the best body spray brand in New Zealand for everyday fragrance?": 1. Lynx, 2. David Beckham, 3. Impulse - Searched Google, AI Overview "body spray for men": 1. Lynx, 2. David Beckham, 3. Dove Not named in any answer: Native. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Impulse changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Impulse in New Zealand rose from 140 to 260. - Across the 12 months ending September 2026, Impulse’s share of searches among body spray brands in New Zealand increased from 1.6% to 2.3%. - Across the 12 months ending September 2026, Impulse’s share of searches among body spray brands in New Zealand peaked at 2.9% in May 2026 and was lowest at 1.3% in November 2025. ## How did search popularity change for New Zealand body spray brands in September 2026? - In September 2026, Dove gained share of searches among body spray brands in New Zealand, from 71% to 75%. - In September 2026, Old Spice lost share of searches among body spray brands in New Zealand, from 22.7% to 19%. - Estimated monthly branded searches for Impulse in New Zealand rose 85.7% over 12 measured months, from 140 to 260 in September 2026. - Estimated monthly branded searches for David Beckham in New Zealand rose 75% over 12 measured months, from 200 to 350 in September 2026. - Estimated monthly branded searches for Lynx in New Zealand rose 75% over 12 measured months, from 40 to 70 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Body spray brands | 140 | 1.6% | 4 | | Nov 2025 | Body spray brands | 110 | 1.3% | 4 | | Dec 2025 | Body spray brands | 170 | 2.1% | 4 | | Jan 2026 | Body spray brands | 170 | 2.4% | 4 | | Feb 2026 | Body spray brands | 140 | 2.1% | 4 | | Mar 2026 | Body spray brands | 140 | 1.9% | 4 | | Apr 2026 | Body spray brands | 140 | 2% | 4 | | May 2026 | Body spray brands | 210 | 2.9% | 4 | | Jun 2026 | Body spray brands | 170 | 2.1% | 4 | | Jul 2026 | Body spray brands | 170 | 1.9% | 4 | | Aug 2026 | Body spray brands | 260 | 2.5% | 4 | | Sep 2026 | Body spray brands | 260 | 2.3% | 4 | ## How are Impulse’s branded searches counted? Brandwave collects information about searches that people make online using Impulse’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “impulse body spray” ## Which body spray brands compete with Impulse? - [Dove](/demand/nz/brands/dove): Head-to-head: /demand/nz/compare/dove-vs-impulse-body-spray - [Old Spice](/demand/nz/brands/old-spice): Head-to-head: /demand/nz/compare/impulse-body-spray-vs-old-spice - [David Beckham](/demand/nz/brands/david-beckham-fragrances): Head-to-head: /demand/nz/compare/david-beckham-fragrances-vs-impulse-body-spray - [Lynx](/demand/nz/brands/lynx): Head-to-head: /demand/nz/compare/impulse-body-spray-vs-lynx - [Native](/demand/nz/brands/native): Head-to-head: /demand/nz/compare/impulse-body-spray-vs-native ## Who owns Impulse? Impulse is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Continental, Dove, Lipton, Lux, Lynx, Magnum, Omo, Persil, Rexona, Sunlight, Surf, TRESemmé, Vaseline and Wild Kiwi Adventure Tours, owned by the same company, in New Zealand. - [Unilever](/demand/nz/companies/unilever): Owns 21 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Impulse? Impulse is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Continental, Dove, Lipton, Lux, Lynx, Magnum, Omo, Persil, Rexona, Sunlight, Surf, TRESemmé, Vaseline and Wild Kiwi Adventure Tours, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Impulse: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/impulse-body-spray This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/impulse-body-spray. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.