--- title: "Impossible Foods: search popularity in New Zealand" description: "Impossible Foods makes plant-based meat. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/impossible" publisher: "Brandwave" --- # Impossible Foods: search popularity in New Zealand Impossible Foods makes plant-based meat. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Impossible Foods - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among plant-based meat brands**: 36.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Plant-based meat brands | 1 | 36.5% | 690 | - [Plant-based meat brands](/demand/nz/categories/nz-plant-based-meat-brands) ## Top plant-based meat brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Impossible Foods was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Impossible Foods is the eighth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Plan*t | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Harmless Food Co | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Vegie Delights | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Sunfed | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Tonzu | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Bean Supreme | 6th | 3 of 3 | 1 of 2 | 4 of 5 | | Quorn | 7th | 0 of 3 | 2 of 2 | 2 of 5 | | Impossible Foods | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Beyond Meat | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | v2food | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about plant-based meat brands - Asked ChatGPT "Which plant-based meat brand should I buy in New Zealand?": 1. Impossible Foods, 2. Plan*t, 3. Vegie Delights, 4. Bean Supreme, 5. Beyond Meat, 6. Sunfed - Asked ChatGPT "What are the best plant-based meat brands in New Zealand?": 1. Plan*t, 2. Harmless Food Co, 3. Vegie Delights, 4. Bean Supreme, 5. Sunfed - Asked ChatGPT "What's the best plant-based meat brand in New Zealand for meatless meals?": 1. Plan*t, 2. Beyond Meat, 3. Vegie Delights, 4. Harmless Food Co, 5. Sunfed, 6. Bean Supreme - Searched Google, AI Overview "vegan meat nz": 1. Harmless Food Co, 2. Tonzu, 3. Sunfed, 4. Quorn, 5. Bean Supreme - Searched Google, AI Overview "meat alternatives nz": 1. Plan*t, 2. Quorn, 3. Tonzu, 4. Sunfed, 5. Impossible Foods Not named in any answer: v2food. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Impossible Foods changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Impossible Foods in New Zealand fell from 820 to 690. - Across the 12 months ending September 2026, Impossible Foods’ share of searches among plant-based meat brands in New Zealand increased from 14.9% to 36.5%. - Across the 12 months ending September 2026, Impossible Foods rose from 2nd to 1st among plant-based meat brands in New Zealand. ## How did search popularity change for New Zealand plant-based meat brands in September 2026? - In September 2026, Quorn overtook Beyond Meat and 2 others to rank 2nd among plant-based meat brands in New Zealand, with 14.8% of the searches. - In September 2026, Impossible Foods gained share of searches among plant-based meat brands in New Zealand, from 35.2% to 36.5%. - In September 2026, Beyond Meat lost share of searches among plant-based meat brands in New Zealand, from 16.1% to 10.1%. - Estimated monthly branded searches for Harmless Food Co in New Zealand rose 136.4% over 12 measured months, from 110 to 260 in September 2026. - Estimated monthly branded searches for Bean Supreme in New Zealand fell 76.2% over 12 measured months, from 210 to 50 in September 2026. - Estimated monthly branded searches for Plan*t in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Plant-based meat brands | 820 | 14.9% | 2 | | Nov 2025 | Plant-based meat brands | 550 | 24.8% | 2 | | Dec 2025 | Plant-based meat brands | 580 | 31% | 1 | | Jan 2026 | Plant-based meat brands | 640 | 28.8% | 1 | | Feb 2026 | Plant-based meat brands | 490 | 26.2% | 1 | | Mar 2026 | Plant-based meat brands | 710 | 32.6% | 1 | | Apr 2026 | Plant-based meat brands | 640 | 32.3% | 1 | | May 2026 | Plant-based meat brands | 660 | 33.3% | 1 | | Jun 2026 | Plant-based meat brands | 710 | 36.2% | 1 | | Jul 2026 | Plant-based meat brands | 550 | 30.9% | 1 | | Aug 2026 | Plant-based meat brands | 810 | 35.2% | 1 | | Sep 2026 | Plant-based meat brands | 690 | 36.5% | 1 | ## How are Impossible Foods’ branded searches counted? Brandwave collects information about searches that people make online using Impossible Foods’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “impossible beef” - “impossible beef mince” - “impossible beef patty” - “impossible burger” - “impossible burger patties” - “impossible foods” - “impossible foods inc” - “impossible meat” - “impossible meatballs” - “the impossible burger” ## Which plant-based meat brands compete with Impossible Foods? - [Quorn](/demand/nz/brands/quorn): Head-to-head: /demand/nz/compare/impossible-vs-quorn - [Harmless Food Co](/demand/nz/brands/harmless-food-co): Head-to-head: /demand/nz/compare/harmless-food-co-vs-impossible - [Tonzu](/demand/nz/brands/tonzu): Head-to-head: /demand/nz/compare/impossible-vs-tonzu - [Beyond Meat](/demand/nz/brands/beyond-meat): Head-to-head: /demand/nz/compare/beyond-meat-vs-impossible - [Sunfed](/demand/nz/brands/sunfed): Head-to-head: /demand/nz/compare/impossible-vs-sunfed - [Bean Supreme](/demand/nz/brands/bean-supreme) - [Vegie Delights](/demand/nz/brands/vegie-delights) - [Plan*t](/demand/nz/brands/plan-t) - [v2food](/demand/nz/brands/v2food) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Impossible Foods: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/impossible This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/impossible. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.