--- title: "Imperial Leather: search popularity in New Zealand" description: "Imperial Leather makes soap and body wash. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/imperial-leather" publisher: "Brandwave" --- # Imperial Leather: search popularity in New Zealand Imperial Leather makes soap and body wash. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Imperial Leather - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among body wash and soap brands**: 1.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Body wash and soap brands | 6 | 1.5% | 300 | - [Body wash and soap brands](/demand/nz/categories/nz-body-wash-and-soap-brands) ## Top body wash and soap brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Imperial Leather did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dove | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | QV Skincare | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Palmolive | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Dettol | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Lux | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Protex | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Imperial Leather | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about body wash and soap brands - Asked ChatGPT "Which body wash or soap brand should I buy in New Zealand?": 1. Dove, 2. QV Skincare, 3. Palmolive - Asked ChatGPT "What are the best body wash and soap brands in New Zealand?": 1. Dove, 2. QV Skincare - Asked ChatGPT "What's the best body wash or soap brand in New Zealand for daily showering?": 1. Dove, 2. QV Skincare - Searched Google, AI Overview "best body wash": 1. Dove Not named in any answer: Dettol, Lux, Protex and Imperial Leather. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Imperial Leather changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Imperial Leather in New Zealand rose from 240 to 300. - Across the 12 months ending September 2026, Imperial Leather’s share of searches among body wash and soap brands in New Zealand held steady, from 1.6% to 1.5%. ## How did search popularity change for New Zealand body wash and soap brands in September 2026? - In September 2026, Palmolive gained share of searches among body wash and soap brands in New Zealand, from 13.1% to 14.8%. - In September 2026, Dove gained share of searches among body wash and soap brands in New Zealand, from 43% to 44.1%. - In September 2026, Dettol lost share of searches among body wash and soap brands in New Zealand, from 31.6% to 29.1%. - In September 2026, Protex lost share of searches among body wash and soap brands in New Zealand, from 5% to 4.2%. - Estimated monthly branded searches for Lux in New Zealand rose 71% over 12 measured months, from 620 to 1.1K in September 2026. - Estimated monthly branded searches for QV Skincare in New Zealand rose 35.7% over 12 measured months, from 140 to 190 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Body wash and soap brands | 240 | 1.6% | 6 | | Nov 2025 | Body wash and soap brands | 200 | 1.4% | 6 | | Dec 2025 | Body wash and soap brands | 230 | 1.7% | 6 | | Jan 2026 | Body wash and soap brands | 260 | 1.8% | 6 | | Feb 2026 | Body wash and soap brands | 200 | 1.6% | 6 | | Mar 2026 | Body wash and soap brands | 200 | 1.4% | 6 | | Apr 2026 | Body wash and soap brands | 240 | 1.8% | 6 | | May 2026 | Body wash and soap brands | 210 | 1.5% | 7 | | Jun 2026 | Body wash and soap brands | 240 | 1.6% | 6 | | Jul 2026 | Body wash and soap brands | 240 | 1.5% | 6 | | Aug 2026 | Body wash and soap brands | 230 | 1.3% | 6 | | Sep 2026 | Body wash and soap brands | 300 | 1.5% | 6 | ## How are Imperial Leather’s branded searches counted? Brandwave collects information about searches that people make online using Imperial Leather’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “cusson imperial leather” - “imperial leather” - “imperial leather deodorant” - “imperial leather soap” ## Which body wash and soap brands compete with Imperial Leather? - [Dove](/demand/nz/brands/dove) - [Dettol](/demand/nz/brands/dettol): Head-to-head: /demand/nz/compare/dettol-vs-imperial-leather - [Palmolive](/demand/nz/brands/palmolive): Head-to-head: /demand/nz/compare/imperial-leather-vs-palmolive - [Lux](/demand/nz/brands/lux): Head-to-head: /demand/nz/compare/imperial-leather-vs-lux - [Protex](/demand/nz/brands/protex): Head-to-head: /demand/nz/compare/imperial-leather-vs-protex - [QV Skincare](/demand/nz/brands/qv-skincare): Head-to-head: /demand/nz/compare/imperial-leather-vs-qv-skincare ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Imperial Leather: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/imperial-leather This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/imperial-leather. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.