---
title: "iLender: search popularity and Share of Search in New Zealand"
description: "iLender provides mortgage advice in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/ilender"
publisher: "Brandwave"
---

# iLender: search popularity and Share of Search in New Zealand

iLender provides mortgage advice in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: iLender
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among auckland mortgage advisers**: 6.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Auckland mortgage advisers | 3 | 6.6% | 70 |

- [Auckland mortgage advisers](/demand/nz/categories/nz-auckland-mortgage-advisers)

## How has branded search demand for iLender changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for iLender in New Zealand fell from 110 to 70.
- Across the 11 months ending August 2026, iLender’s estimated Share of Search among auckland mortgage advisers in New Zealand decreased from 7.2% to 6.6%.
- Across the 11 months ending August 2026, iLender’s estimated Share of Search among auckland mortgage advisers in New Zealand peaked at 8.7% in November 2025 and was lowest at 4.2% in April 2026.

## How did search popularity change for New Zealand auckland mortgage advisers in August 2026?

- In August 2026, Mortgage Managers overtook iLender to rank 2nd among auckland mortgage advisers in New Zealand, at 10.4%.
- In August 2026, Mortgage IQ lost estimated Share of Search among auckland mortgage advisers in New Zealand, from 4.4% to 1.9%.
- In August 2026, Global Finance lost estimated Share of Search among auckland mortgage advisers in New Zealand, from 83.2% to 81.1%.
- iLender’s estimated Share of Search among auckland mortgage advisers in New Zealand has gained ground for 3 months in a row, from 5.5% to 6.6% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Auckland mortgage advisers | 110 | 7.2% | 3 |
| Nov 2025 | Auckland mortgage advisers | 110 | 8.7% | 2 |
| Dec 2025 | Auckland mortgage advisers | 70 | 5.7% | 3 |
| Jan 2026 | Auckland mortgage advisers | 70 | 5.6% | 3 |
| Feb 2026 | Auckland mortgage advisers | 70 | 5.7% | 3 |
| Mar 2026 | Auckland mortgage advisers | 70 | 5.2% | 3 |
| Apr 2026 | Auckland mortgage advisers | 50 | 4.2% | 3 |
| May 2026 | Auckland mortgage advisers | 70 | 5.5% | 3 |
| Jun 2026 | Auckland mortgage advisers | 70 | 5.6% | 3 |
| Jul 2026 | Auckland mortgage advisers | 70 | 6.2% | 2 |
| Aug 2026 | Auckland mortgage advisers | 70 | 6.6% | 3 |
| Sep 2026 | Auckland mortgage advisers | — | — | — |

## How is iLender measured?

Brandwave collects information about searches that people make online using iLender’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ilender”

## Which auckland mortgage advisers compete with iLender?

- [Global Finance](/demand/nz/brands/global-finance): Head-to-head: /demand/nz/compare/global-finance-vs-ilender
- [Mortgage Managers](/demand/nz/brands/mortgage-managers): Head-to-head: /demand/nz/compare/ilender-vs-mortgage-managers
- [Mortgage IQ](/demand/nz/brands/mortgage-iq): Head-to-head: /demand/nz/compare/ilender-vs-mortgage-iq

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "iLender: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/ilender

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/ilender. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.