---
title: "Iko Iko: search popularity and Share of Search in New Zealand"
description: "Iko Iko sells gifts and novelties in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/iko-iko"
publisher: "Brandwave"
---

# Iko Iko: search popularity and Share of Search in New Zealand

Iko Iko sells gifts and novelties in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Iko Iko
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among gift and novelty retailers**: 21.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Gift and novelty retailers | 2 | 21.8% | 9.4K |

- [Gift and novelty retailers](/demand/nz/categories/nz-gift-and-novelty-retailers)

## How has branded search demand for Iko Iko changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Iko Iko in New Zealand rose from 7.6K to 9.4K.
- Across the 11 months ending August 2026, Iko Iko’s estimated Share of Search among gift and novelty retailers in New Zealand increased from 17.5% to 21.8%.
- Across the 11 months ending August 2026, Iko Iko’s estimated Share of Search among gift and novelty retailers in New Zealand peaked at 23.5% in April 2026 and was lowest at 12.7% in January 2026.
- Across the 11 months ending August 2026, Iko Iko rose from 3rd to 2nd among gift and novelty retailers in New Zealand.

## How did search popularity change for New Zealand gift and novelty retailers in August 2026?

- In August 2026, Typo gained estimated Share of Search among gift and novelty retailers in New Zealand, from 12.8% to 17%.
- In August 2026, Iko Iko gained estimated Share of Search among gift and novelty retailers in New Zealand, from 20.2% to 21.8%.
- In August 2026, Smiggle lost estimated Share of Search among gift and novelty retailers in New Zealand, from 66.9% to 61.2%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Gift and novelty retailers | 7.6K | 17.5% | 3 |
| Nov 2025 | Gift and novelty retailers | 9.3K | 12.8% | 3 |
| Dec 2025 | Gift and novelty retailers | 13.9K | 18.8% | 3 |
| Jan 2026 | Gift and novelty retailers | 7.6K | 12.7% | 3 |
| Feb 2026 | Gift and novelty retailers | 7.6K | 22.1% | 2 |
| Mar 2026 | Gift and novelty retailers | 7.8K | 22.9% | 2 |
| Apr 2026 | Gift and novelty retailers | 7.7K | 23.5% | 2 |
| May 2026 | Gift and novelty retailers | 7.6K | 22.9% | 2 |
| Jun 2026 | Gift and novelty retailers | 7.7K | 23.3% | 2 |
| Jul 2026 | Gift and novelty retailers | 7.7K | 20.2% | 2 |
| Aug 2026 | Gift and novelty retailers | 9.4K | 21.8% | 2 |
| Sep 2026 | Gift and novelty retailers | — | — | — |

## How is Iko Iko measured?

Brandwave collects information about searches that people make online using Iko Iko’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “dixie cups iko iko”
- “iko iko”
- “iko iko hours”
- “iko iko near me”
- “iko iko nz”
- “iko iko original”
- “iko iko song”
- “iko iko store”
- “ikoiko”
- “ikoiko co nz”
- “ikoiko nz”

## Which gift and novelty retailers compete with Iko Iko?

- [Smiggle](/demand/nz/brands/smiggle): Head-to-head: /demand/nz/compare/iko-iko-vs-smiggle
- [Typo](/demand/nz/brands/typo): Head-to-head: /demand/nz/compare/iko-iko-vs-typo

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Iko Iko: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/iko-iko

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/iko-iko. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.