---
title: "IHG: search popularity and Share of Search in New Zealand"
description: "IHG operates hotels in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/ihg"
publisher: "Brandwave"
---

# IHG: search popularity and Share of Search in New Zealand

IHG operates hotels in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: IHG
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among hotel chains**: 27.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Hotel chains | 1 | 27.5% | 26.1K |

- [Hotel chains](/demand/nz/categories/nz-hotel-chains)

## How has branded search demand for IHG changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for IHG in New Zealand held steady, from 25.1K to 26.1K.
- Across the 11 months ending August 2026, IHG’s estimated Share of Search among hotel chains in New Zealand increased from 25.9% to 27.5%.
- Across the 11 months ending August 2026, IHG’s estimated Share of Search among hotel chains in New Zealand peaked at 27.6% in March 2026 and was lowest at 23.1% in June 2026.

## How did search popularity change for New Zealand hotel chains in August 2026?

- In August 2026, IHG gained estimated Share of Search among hotel chains in New Zealand, from 26.2% to 27.5%.
- In August 2026, Hilton gained estimated Share of Search among hotel chains in New Zealand, from 19.6% to 20.4%.
- In August 2026, Distinction Hotels gained estimated Share of Search among hotel chains in New Zealand, from 5.2% to 5.9%.
- In August 2026, Sudima Hotels lost estimated Share of Search among hotel chains in New Zealand, from 24.4% to 21.5%.
- In August 2026, Accor lost estimated Share of Search among hotel chains in New Zealand, from 9.5% to 9%.
- Estimated monthly branded searches for Heritage Hotels in New Zealand fell 20.9% over 11 measured months, from 5.7K to 4.5K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hotel chains | 25.1K | 25.9% | 1 |
| Nov 2025 | Hotel chains | 28.1K | 26.2% | 1 |
| Dec 2025 | Hotel chains | 27.2K | 26.3% | 1 |
| Jan 2026 | Hotel chains | 29.5K | 26.2% | 1 |
| Feb 2026 | Hotel chains | 28.5K | 27% | 1 |
| Mar 2026 | Hotel chains | 28.6K | 27.6% | 1 |
| Apr 2026 | Hotel chains | 22.8K | 24.1% | 1 |
| May 2026 | Hotel chains | 24K | 24.9% | 1 |
| Jun 2026 | Hotel chains | 20.5K | 23.1% | 1 |
| Jul 2026 | Hotel chains | 25.6K | 26.2% | 1 |
| Aug 2026 | Hotel chains | 26.1K | 27.5% | 1 |
| Sep 2026 | Hotel chains | — | — | — |

## How is IHG measured?

Brandwave collects information about searches that people make online using IHG’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “crowne plaza auckland”
- “holiday inn auckland”
- “ihg”
- “ihg ambassador”
- “ihg auckland”
- “ihg brands”
- “ihg com”
- “ihg hotel”
- “ihg hotels & resorts”
- “ihg membership”
- “ihg merlin”
- “ihg near me”
- “ihg new zealand”
- “ihg nz”
- “ihg one rewards”
- “ihg online”
- “ihg plc”
- “ihg points”
- “ihg rewards”
- “ihg sanctuary cove”
- “ihg webmail”

## Which hotel chains compete with IHG?

- [Sudima Hotels](/demand/nz/brands/sudima-hotels): Head-to-head: /demand/nz/compare/ihg-vs-sudima-hotels
- [Hilton](/demand/nz/brands/hilton): Head-to-head: /demand/nz/compare/hilton-vs-ihg
- [Accor](/demand/nz/brands/accor): Head-to-head: /demand/nz/compare/accor-vs-ihg
- [Millennium Hotels](/demand/nz/brands/millennium-hotels): Head-to-head: /demand/nz/compare/ihg-vs-millennium-hotels
- [Distinction Hotels](/demand/nz/brands/distinction-hotels): Head-to-head: /demand/nz/compare/distinction-hotels-vs-ihg
- [Heritage Hotels](/demand/nz/brands/heritage-hotels)
- [Scenic Hotel Group](/demand/nz/brands/scenic-hotel-group)
- [Quest Apartment Hotels](/demand/nz/brands/quest-apartment-hotels)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "IHG: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/ihg

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/ihg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.