--- title: "How popular is Ignite Coffee? Searches and AI answers in New Zealand" description: "Ignite Coffee supplies workplace coffee equipment and roasted beans, with nationwide servicing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/ignite-coffee" publisher: "Brandwave" --- # How popular is Ignite Coffee? Searches and AI answers in New Zealand Ignite Coffee supplies workplace coffee equipment and roasted beans, with nationwide servicing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Ignite Coffee - **Owned by**: Espresso Direct - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among workplace coffee suppliers**: 6.7% ## Where does Ignite Coffee compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Workplace coffee suppliers | 6 | 6.7% | 140 | - [Workplace coffee suppliers](/demand/nz/categories/nz-workplace-coffee-suppliers) ## Top workplace coffee suppliers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ignite Coffee was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Ignite Coffee is the fifth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Coffee Suppliers | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | The New Zealand Coffee Co | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Essential Coffee | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Segafredo Zanetti | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Ignite Coffee | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Coffee4Business | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Cascade Coffee Co. | 7th | 3 of 3 | 0 of 2 | 3 of 5 | | Foundation Coffee | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Coffee Biz | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | 7 Grams Coffee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about workplace coffee suppliers - Asked ChatGPT "Which workplace coffee supplier should I hire in New Zealand?": 1. Coffee Suppliers, 2. The New Zealand Coffee Co, 3. Essential Coffee, 4. Coffee4Business, 5. Cascade Coffee Co. - Asked ChatGPT "What are the best workplace coffee suppliers in New Zealand?": 1. Coffee Suppliers, 2. The New Zealand Coffee Co, 3. Essential Coffee, 4. Coffee4Business, 5. Foundation Coffee, 6. Cascade Coffee Co. - Asked ChatGPT "What's the best workplace coffee supplier in New Zealand for an office coffee setup?": 1. Coffee Suppliers, 2. Essential Coffee, 3. The New Zealand Coffee Co, 4. Cascade Coffee Co. - Searched Google, AI Overview "office coffee supply": 1. Ignite Coffee, 2. Segafredo Zanetti - Searched Google, AI Overview "coffee machine rental nz": 1. Coffee Suppliers, 2. Segafredo Zanetti, 3. The New Zealand Coffee Co Not named in any answer: Coffee Biz and 7 Grams Coffee. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Ignite Coffee changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Ignite Coffee in New Zealand rose from 110 to 140. - Across the 12 months ending October 2026, Ignite Coffee’s share of searches among workplace coffee suppliers in New Zealand increased from 4.4% to 6.7%. - Across the 12 months ending October 2026, Ignite Coffee’s share of searches among workplace coffee suppliers in New Zealand peaked at 6.8% in September 2026 and was lowest at 2.9% in December 2025. - Across the 12 months ending October 2026, Ignite Coffee rose from 7th to 6th among workplace coffee suppliers in New Zealand. ## How did search popularity change for New Zealand workplace coffee suppliers in October 2026? - In October 2026, Coffee Suppliers overtook Segafredo Zanetti to rank 3rd among workplace coffee suppliers in New Zealand, with 13.8% of the searches. - In October 2026, Foundation Coffee gained share of searches among workplace coffee suppliers in New Zealand, from 23.1% to 24.8%. - In October 2026, Segafredo Zanetti lost share of searches among workplace coffee suppliers in New Zealand, from 14.9% to 12.4%. - In October 2026, The New Zealand Coffee Co lost share of searches among workplace coffee suppliers in New Zealand, from 26.2% to 25.2%. - Coffee Biz’s share of searches among workplace coffee suppliers in New Zealand has gained ground for 3 months in a row, from 7.7% to 10% in October 2026. - 7 Grams Coffee’s share of searches among workplace coffee suppliers in New Zealand has gained ground for 3 months in a row, from 0.37% to 0.95% in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Workplace coffee suppliers | 110 | 4.4% | 7 | | Dec 2025 | Workplace coffee suppliers | 70 | 2.9% | 7 | | Jan 2026 | Workplace coffee suppliers | 100 | 3.8% | 7 | | Feb 2026 | Workplace coffee suppliers | 90 | 3.6% | 7 | | Mar 2026 | Workplace coffee suppliers | 90 | 3.3% | 7 | | Apr 2026 | Workplace coffee suppliers | 120 | 4.7% | 6 | | May 2026 | Workplace coffee suppliers | 110 | 3.7% | 6 | | Jun 2026 | Workplace coffee suppliers | 110 | 3.9% | 7 | | Jul 2026 | Workplace coffee suppliers | 150 | 5.5% | 6 | | Aug 2026 | Workplace coffee suppliers | 120 | 4.8% | 7 | | Sep 2026 | Workplace coffee suppliers | 150 | 6.8% | 6 | | Oct 2026 | Workplace coffee suppliers | 140 | 6.7% | 6 | ## How are Ignite Coffee’s branded searches counted? Brandwave collects information about searches that people make online using Ignite Coffee’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “espresso direct” - “ignite coffee” - “ignite coffee co” - “ignite coffee roasters” ## Which workplace coffee suppliers compete with Ignite Coffee? - [The New Zealand Coffee Co](/demand/nz/brands/nz-coffee-co) - [Foundation Coffee](/demand/nz/brands/foundation-coffee) - [Coffee Suppliers](/demand/nz/brands/coffee-suppliers): Head-to-head: /demand/nz/compare/coffee-suppliers-vs-ignite-coffee - [Segafredo Zanetti](/demand/nz/brands/segafredo-zanetti): Head-to-head: /demand/nz/compare/ignite-coffee-vs-segafredo-zanetti - [Coffee Biz](/demand/nz/brands/coffee-biz): Head-to-head: /demand/nz/compare/coffee-biz-vs-ignite-coffee - [Essential Coffee](/demand/nz/brands/essential-coffee): Head-to-head: /demand/nz/compare/essential-coffee-vs-ignite-coffee - [Coffee4Business](/demand/nz/brands/coffee4business): Head-to-head: /demand/nz/compare/coffee4business-vs-ignite-coffee - [7 Grams Coffee](/demand/nz/brands/7-grams-coffee) - [Cascade Coffee Co.](/demand/nz/brands/cascade-coffee-co) ## Who owns Ignite Coffee? Ignite Coffee is owned by Espresso Direct. Brandwave does not track any other brands owned by Espresso Direct. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Ignite Coffee? Ignite Coffee is owned by Espresso Direct. Brandwave does not track any other brands owned by Espresso Direct. ## Cite this page Brandwave. "How popular is Ignite Coffee? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/ignite-coffee This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/ignite-coffee. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.