--- title: "IDrive: search popularity in New Zealand" description: "IDrive provides tools and services to back up computers and business data to the cloud. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/idrive" publisher: "Brandwave" --- # IDrive: search popularity in New Zealand IDrive provides tools and services to back up computers and business data to the cloud. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: IDrive - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among backup software**: 10.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Backup software | 4 | 10.3% | 480 | | Cloud backup services | 2 | 33.6% | 480 | - [Backup software](/demand/nz/categories/nz-backup-software) - [Cloud backup services](/demand/nz/categories/nz-cloud-backup-services) ## Top backup software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, IDrive appeared in all five answers. IDrive is the second most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Backblaze | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | IDrive | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Acronis | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | TIMG | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Veeam | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Datto | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Carbonite | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Druva | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about backup software - Asked ChatGPT "Which backup service should I use in New Zealand?": 1. Backblaze, 2. IDrive, 3. TIMG - Asked ChatGPT "What are the best backup services in New Zealand?": 1. Backblaze, 2. IDrive, 3. Acronis, 4. TIMG, 5. Veeam - Asked ChatGPT "What's the best backup service in New Zealand for file recovery?": 1. Backblaze, 2. IDrive, 3. Acronis - Searched Google, AI Overview "backup software": 1. Acronis, 2. IDrive, 3. Backblaze - Searched Google, AI Overview "cloud backup service": 1. IDrive, 2. Backblaze, 3. Acronis Not named in any answer: Datto, Carbonite and Druva. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for IDrive changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for IDrive in New Zealand fell from 720 to 480. - Across the 12 months ending September 2026, IDrive’s share of searches among backup software in New Zealand decreased from 15.1% to 10.3%. - Across the 12 months ending September 2026, IDrive’s share of searches among backup software in New Zealand peaked at 16% in December 2025 and was lowest at 10.3% in September 2026. - Across the 12 months ending September 2026, IDrive fell from 3rd to 4th among backup software in New Zealand. - Across the 12 months ending September 2026, IDrive’s share of searches among cloud backup services in New Zealand decreased from 36% to 33.6%. - Across the 12 months ending September 2026, IDrive’s share of searches among cloud backup services in New Zealand peaked at 41.7% in May 2026 and was lowest at 33.6% in September 2026. ## How did search popularity change for New Zealand backup software in September 2026? - In September 2026, TIMG gained share of searches among backup software in New Zealand, from 47.4% to 51.7%. - In September 2026, Backblaze gained share of searches among backup software in New Zealand, from 12.5% to 13.1%. - In September 2026, Datto lost share of searches among backup software in New Zealand, from 8% to 5.4%. - In September 2026, IDrive lost share of searches among backup software in New Zealand, from 12% to 10.3%. - In September 2026, Veeam lost share of searches among backup software in New Zealand, from 12.5% to 11.4%. - In September 2026, Acronis rose from 6th to 5th among backup software in New Zealand. ## How did search popularity change for New Zealand cloud backup services in September 2026? - In September 2026, Backblaze gained share of searches among cloud backup services in New Zealand, from 38.1% to 41.3%. - In September 2026, Acronis gained share of searches among cloud backup services in New Zealand, from 14.3% to 16.1%. - In September 2026, Carbonite gained share of searches among cloud backup services in New Zealand, from 5.6% to 6.3%. - In September 2026, IDrive lost share of searches among cloud backup services in New Zealand, from 38.1% to 33.6%. - In September 2026, CrashPlan lost share of searches among cloud backup services in New Zealand, from 4% to 2.8%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Backup software | 720 | 15.1% | 3 | | Nov 2025 | Backup software | 720 | 15.8% | 2 | | Dec 2025 | Backup software | 590 | 16% | 3 | | Jan 2026 | Backup software | 590 | 14.1% | 3 | | Feb 2026 | Backup software | 480 | 13.8% | 2 | | Mar 2026 | Backup software | 480 | 11.9% | 3 | | Apr 2026 | Backup software | 480 | 13.8% | 2 | | May 2026 | Backup software | 480 | 12.5% | 2 | | Jun 2026 | Backup software | 590 | 13.6% | 3 | | Jul 2026 | Backup software | 480 | 12.9% | 3 | | Aug 2026 | Backup software | 480 | 12% | 4 | | Sep 2026 | Backup software | 480 | 10.3% | 4 | | Oct 2025 | Cloud backup services | 720 | 36% | 2 | | Nov 2025 | Cloud backup services | 720 | 40.7% | 1 | | Dec 2025 | Cloud backup services | 590 | 38.3% | 2 | | Jan 2026 | Cloud backup services | 590 | 37.3% | 2 | | Feb 2026 | Cloud backup services | 480 | 40% | 1 | | Mar 2026 | Cloud backup services | 480 | 38.7% | 1 | | Apr 2026 | Cloud backup services | 480 | 39.7% | 1 | | May 2026 | Cloud backup services | 480 | 41.7% | 1 | | Jun 2026 | Cloud backup services | 590 | 38.3% | 2 | | Jul 2026 | Cloud backup services | 480 | 36.4% | 2 | | Aug 2026 | Cloud backup services | 480 | 38.1% | 2 | | Sep 2026 | Cloud backup services | 480 | 33.6% | 2 | ## How are IDrive’s branded searches counted? Brandwave collects information about searches that people make online using IDrive’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “idrive” ## Which backup software compete with IDrive? - [TIMG](/demand/nz/brands/timg): Head-to-head: /demand/nz/compare/idrive-vs-timg - [Backblaze](/demand/nz/brands/backblaze): Head-to-head: /demand/nz/compare/backblaze-vs-idrive - [Veeam](/demand/nz/brands/veeam): Head-to-head: /demand/nz/compare/idrive-vs-veeam - [Acronis](/demand/nz/brands/acronis): Head-to-head: /demand/nz/compare/acronis-vs-idrive - [Datto](/demand/nz/brands/datto): Head-to-head: /demand/nz/compare/datto-vs-idrive - [Carbonite](/demand/nz/brands/carbonite) - [Druva](/demand/nz/brands/druva) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "IDrive: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/idrive This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/idrive. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.