--- title: "Iconosquare: search popularity in New Zealand" description: "Social media analytics and management software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/iconosquare" publisher: "Brandwave" --- # Iconosquare: search popularity in New Zealand Social media analytics and management software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Iconosquare - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among social media analytics platforms**: 0.27% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Social media analytics platforms | 8 | 0.27% | 10 | - [Social media analytics platforms](/demand/nz/categories/nz-social-media-analytics-platforms) ## Top social media analytics platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Iconosquare was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Iconosquare is the sixth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Metricool | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Sprout Social | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Hootsuite | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Agorapulse | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Buffer | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Iconosquare | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Rival IQ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SocialPilot | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about social media analytics platforms - Asked ChatGPT "Which social media analytics platform should I use in New Zealand?": 1. Metricool, 2. Sprout Social, 3. Hootsuite, 4. Buffer - Asked ChatGPT "What are the best social media analytics platforms in New Zealand?": 1. Metricool, 2. Sprout Social, 3. Agorapulse, 4. Buffer, 5. Hootsuite, 6. Iconosquare - Asked ChatGPT "What's the best social media analytics platform in New Zealand for a marketing team?": 1. Agorapulse, 2. Sprout Social, 3. Metricool, 4. Hootsuite - Searched Google, AI Overview "social media reporting tools": 1. Metricool, 2. Hootsuite, 3. Sprout Social - Searched Google, AI Overview "social media dashboard": named none of the brands we track Not named in any answer: Rival IQ and SocialPilot. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Iconosquare changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Iconosquare in New Zealand fell from 20 to 10. - Across the 12 months ending September 2026, Iconosquare’s share of searches among social media analytics platforms in New Zealand held steady, from 0.53% to 0.27%. ## How did search popularity change for New Zealand social media analytics platforms in September 2026? - In September 2026, Hootsuite overtook Sprout Social to rank 3rd among social media analytics platforms in New Zealand, with 8.5% of the searches. - In September 2026, Metricool gained share of searches among social media analytics platforms in New Zealand, from 30.9% to 34.5%. - In September 2026, Buffer lost share of searches among social media analytics platforms in New Zealand, from 45.1% to 42.4%. - In September 2026, Rival IQ lost share of searches among social media analytics platforms in New Zealand, from 4% to 2.9%. - In September 2026, Sprout Social lost share of searches among social media analytics platforms in New Zealand, from 9.3% to 8.5%. - Estimated monthly branded searches for Iconosquare in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Social media analytics platforms | 20 | 0.53% | 8 | | Nov 2025 | Social media analytics platforms | 30 | 0.77% | 7 | | Dec 2025 | Social media analytics platforms | 10 | 0.39% | 7 | | Jan 2026 | Social media analytics platforms | 20 | 0.62% | 7 | | Feb 2026 | Social media analytics platforms | 20 | 0.61% | 8 | | Mar 2026 | Social media analytics platforms | 40 | 1.1% | 8 | | Apr 2026 | Social media analytics platforms | 10 | 0.29% | 8 | | May 2026 | Social media analytics platforms | 20 | 0.54% | 8 | | Jun 2026 | Social media analytics platforms | 20 | 0.58% | 7 | | Jul 2026 | Social media analytics platforms | 30 | 0.85% | 7 | | Aug 2026 | Social media analytics platforms | 20 | 0.48% | 8 | | Sep 2026 | Social media analytics platforms | 10 | 0.27% | 8 | ## How are Iconosquare’s branded searches counted? Brandwave collects information about searches that people make online using Iconosquare’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “iconosquare” - “iconosquare instagram analytics” ## Which social media analytics platforms compete with Iconosquare? - [Buffer](/demand/nz/brands/buffer) - [Metricool](/demand/nz/brands/metricool) - [Hootsuite](/demand/nz/brands/hootsuite): Head-to-head: /demand/nz/compare/hootsuite-vs-iconosquare - [Sprout Social](/demand/nz/brands/sprout-social): Head-to-head: /demand/nz/compare/iconosquare-vs-sprout-social - [Rival IQ](/demand/nz/brands/rival-iq): Head-to-head: /demand/nz/compare/iconosquare-vs-rival-iq - [SocialPilot](/demand/nz/brands/socialpilot): Head-to-head: /demand/nz/compare/iconosquare-vs-socialpilot - [Agorapulse](/demand/nz/brands/agorapulse): Head-to-head: /demand/nz/compare/agorapulse-vs-iconosquare ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Iconosquare: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/iconosquare This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/iconosquare. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.