---
title: "Icey-Tek: search popularity and Share of Search in New Zealand"
description: "Icey-Tek makes chilly bins sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/icey-tek"
publisher: "Brandwave"
---

# Icey-Tek: search popularity and Share of Search in New Zealand

Icey-Tek makes chilly bins sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Icey-Tek
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among chilly bin and cooler brands**: 9.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Chilly bin and cooler brands | 2 | 9.6% | 1.8K |

- [Chilly bin and cooler brands](/demand/nz/categories/nz-chilly-bin-brands)

## How has branded search demand for Icey-Tek changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Icey-Tek in New Zealand fell from 2.8K to 1.8K.
- Across the 11 months ending August 2026, Icey-Tek’s estimated Share of Search among chilly bin and cooler brands in New Zealand decreased from 16.8% to 9.6%.
- Across the 11 months ending August 2026, Icey-Tek’s estimated Share of Search among chilly bin and cooler brands in New Zealand peaked at 18.7% in January 2026 and was lowest at 8.1% in July 2026.

## How did search popularity change for New Zealand chilly bin and cooler brands in August 2026?

- In August 2026, Icey-Tek gained estimated Share of Search among chilly bin and cooler brands in New Zealand, from 8.1% to 9.6%.
- In August 2026, YETI lost estimated Share of Search among chilly bin and cooler brands in New Zealand, from 84.6% to 83.6%.
- Estimated monthly branded searches for Engel in New Zealand fell 48.3% over 11 measured months, from 290 to 150 in August 2026.
- Estimated monthly branded searches for Igloo in New Zealand fell 37.2% over 11 measured months, from 430 to 270 in August 2026.
- Estimated monthly branded searches for Esky in New Zealand fell 25% over 11 measured months, from 1K to 780 in August 2026.
- Estimated monthly branded searches for Techni Ice in New Zealand fell 11.1% over 11 measured months, from 90 to 80 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Chilly bin and cooler brands | 2.8K | 16.8% | 2 |
| Nov 2025 | Chilly bin and cooler brands | 5.6K | 18% | 2 |
| Dec 2025 | Chilly bin and cooler brands | 7.2K | 16.3% | 2 |
| Jan 2026 | Chilly bin and cooler brands | 4.8K | 18.7% | 2 |
| Feb 2026 | Chilly bin and cooler brands | 3.2K | 17.6% | 2 |
| Mar 2026 | Chilly bin and cooler brands | 2.2K | 13.2% | 2 |
| Apr 2026 | Chilly bin and cooler brands | 1.6K | 10.8% | 2 |
| May 2026 | Chilly bin and cooler brands | 1.6K | 8.9% | 2 |
| Jun 2026 | Chilly bin and cooler brands | 1.3K | 8.8% | 2 |
| Jul 2026 | Chilly bin and cooler brands | 1.3K | 8.1% | 2 |
| Aug 2026 | Chilly bin and cooler brands | 1.8K | 9.6% | 2 |
| Sep 2026 | Chilly bin and cooler brands | — | — | — |

## How is Icey-Tek measured?

Brandwave collects information about searches that people make online using Icey-Tek’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “70l icey tek”
- “90l icey tek”
- “icey tek”
- “icey tek 25l”
- “icey tek 40l”
- “icey tek 55l”
- “icey tek 56l”
- “icey tek 70l”
- “icey tek 90l”
- “icey tek chilly bin”
- “icey tek cool bag”
- “icey tek cooler”
- “icey tek esky”
- “icey tek near me”
- “icey tek nz”
- “iceytek”
- “iceytek cooler”
- “iceytek esky”
- “iceytek nz”

## Which chilly bin and cooler brands compete with Icey-Tek?

- [YETI](/demand/nz/brands/yeti): Head-to-head: /demand/nz/compare/icey-tek-vs-yeti
- [Esky](/demand/nz/brands/esky): Head-to-head: /demand/nz/compare/esky-vs-icey-tek
- [Igloo](/demand/nz/brands/igloo): Head-to-head: /demand/nz/compare/icey-tek-vs-igloo
- [Engel](/demand/nz/brands/engel): Head-to-head: /demand/nz/compare/engel-vs-icey-tek
- [Techni Ice](/demand/nz/brands/techni-ice): Head-to-head: /demand/nz/compare/icey-tek-vs-techni-ice

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Icey-Tek: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/icey-tek

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/icey-tek. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.