---
title: "I Love Ugly: search popularity and Share of Search in New Zealand"
description: "New Zealand men's clothing brand with stores and online sales. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/i-love-ugly"
publisher: "Brandwave"
---

# I Love Ugly: search popularity and Share of Search in New Zealand

New Zealand men's clothing brand with stores and online sales. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: I Love Ugly
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among menswear retailers**: 19.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Menswear retailers | 3 | 19.4% | 40.6K |

- [Menswear retailers](/demand/nz/categories/menswear-retailers)

## How has branded search demand for I Love Ugly changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for I Love Ugly in New Zealand rose from 22.3K to 40.6K.
- Across the 11 months ending August 2026, I Love Ugly’s estimated Share of Search among menswear retailers in New Zealand increased from 12.9% to 19.4%.
- Across the 11 months ending August 2026, I Love Ugly’s estimated Share of Search among menswear retailers in New Zealand peaked at 20.8% in November 2025 and was lowest at 10.6% in January 2026.

## How did search popularity change for New Zealand menswear retailers in August 2026?

- In August 2026, I Love Ugly overtook Rodd & Gunn to rank 3rd among menswear retailers in New Zealand, at 19.4%.
- In August 2026, Hallensteins lost estimated Share of Search among menswear retailers in New Zealand, from 33.6% to 29%.
- In August 2026, Rodd & Gunn lost estimated Share of Search among menswear retailers in New Zealand, from 12.6% to 11%.
- In August 2026, Barkers lost estimated Share of Search among menswear retailers in New Zealand, from 12% to 10.7%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Menswear retailers | 22.3K | 12.9% | 3 |
| Nov 2025 | Menswear retailers | 60.6K | 20.8% | 3 |
| Dec 2025 | Menswear retailers | 33.2K | 12.6% | 4 |
| Jan 2026 | Menswear retailers | 18.2K | 10.6% | 5 |
| Feb 2026 | Menswear retailers | 18.1K | 11.9% | 4 |
| Mar 2026 | Menswear retailers | 27.2K | 14.3% | 3 |
| Apr 2026 | Menswear retailers | 22.3K | 11.1% | 4 |
| May 2026 | Menswear retailers | 27.2K | 12.8% | 3 |
| Jun 2026 | Menswear retailers | 27.1K | 13.5% | 4 |
| Jul 2026 | Menswear retailers | 22.3K | 12.3% | 4 |
| Aug 2026 | Menswear retailers | 40.6K | 19.4% | 3 |
| Sep 2026 | Menswear retailers | — | — | — |

## How is I Love Ugly measured?

Brandwave collects information about searches that people make online using I Love Ugly’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “i love ugly”
- “i love ugly clothing”
- “iloveugly”

## Which menswear retailers compete with I Love Ugly?

- [Hallensteins](/demand/nz/brands/hallensteins): Head-to-head: /demand/nz/compare/hallensteins-vs-i-love-ugly
- [AS Colour](/demand/nz/brands/as-colour): Head-to-head: /demand/nz/compare/as-colour-vs-i-love-ugly
- [Rodd & Gunn](/demand/nz/brands/rodd-and-gunn): Head-to-head: /demand/nz/compare/i-love-ugly-vs-rodd-and-gunn
- [Barkers](/demand/nz/brands/barkers): Head-to-head: /demand/nz/compare/barkers-vs-i-love-ugly
- [Tarocash](/demand/nz/brands/tarocash): Head-to-head: /demand/nz/compare/i-love-ugly-vs-tarocash
- [Working Style](/demand/nz/brands/working-style)
- [Industrie](/demand/nz/brands/industrie)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "I Love Ugly: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/i-love-ugly

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/i-love-ugly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.