---
title: "Hyster: search popularity in New Zealand"
description: "Hyster builds forklifts and warehouse equipment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/hyster"
publisher: "Brandwave"
---

# Hyster: search popularity in New Zealand

Hyster builds forklifts and warehouse equipment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Hyster
- **Owned by**: Hyster-Yale Materials Handling, Inc.
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among forklift dealer brands**: <0.01%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Forklift dealer brands | 10 | <0.01% | 10 |
| Forklift battery brands | 6 | 0.31% | 10 |
| Forklift brands | 3 | 12.8% | 300 |

- [Forklift dealer brands](/demand/nz/categories/nz-forklift-dealer-brands)
- [Forklift battery brands](/demand/nz/categories/nz-forklift-battery-brands)
- [Forklift brands](/demand/nz/categories/nz-forklift-brands)

## Top forklift dealer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Hyster was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Hyster is the third most recommended of the ten.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Toyota | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Crown | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| Hyster | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| Mitsubishi | 4th | 2 of 3 | 1 of 1 | 3 of 4 |
| AB Equipment | 5th | 3 of 3 | 0 of 1 | 3 of 4 |
| Centra Forklifts | 6th | 2 of 3 | 1 of 1 | 3 of 4 |
| Yale | 7th | 1 of 3 | 0 of 1 | 1 of 4 |
| Nissan | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Clark | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Hyundai Construction Equipment | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about forklift dealer brands

- Asked ChatGPT "Which forklift dealer brand should I buy in New Zealand?": 1. Toyota, 2. Mitsubishi, 3. Hyster, 4. Centra Forklifts, 5. AB Equipment, 6. Crown
- Asked ChatGPT "What are the best forklift dealer brands in New Zealand?": 1. Toyota, 2. Crown, 3. Hyster, 4. Yale, 5. Mitsubishi, 6. AB Equipment, 7. Centra Forklifts
- Asked ChatGPT "What's the best forklift dealer brand in New Zealand for warehouse lifting?": 1. Toyota, 2. Crown, 3. AB Equipment
- Searched Google, AI Overview "forklift sales nz": 1. Toyota, 2. Centra Forklifts, 3. Mitsubishi

Not named in any answer: Nissan, Clark and Hyundai Construction Equipment.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## How has branded search demand for Hyster changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Hyster in New Zealand rose from 280 to 300.
- Across the 12 months ending September 2026, Hyster’s share of searches among forklift dealer brands in New Zealand held steady at <0.01%.
- Across the 12 months ending September 2026, Hyster’s share of searches among forklift battery brands in New Zealand held steady at 0.31%.
- Across the 12 months ending September 2026, Hyster’s share of searches among forklift brands in New Zealand increased from 11.9% to 12.8%.
- Across the 12 months ending September 2026, Hyster’s share of searches among forklift brands in New Zealand peaked at 14.7% in November 2025 and was lowest at 10.6% in July 2026.

## How did search popularity change for New Zealand forklift dealer brands in September 2026?

- In September 2026, Mitsubishi gained share of searches among forklift dealer brands in New Zealand, from 26% to 29.2%.
- In September 2026, Toyota lost share of searches among forklift dealer brands in New Zealand, from 56.4% to 53%.
- In September 2026, Clark rose from 9th to 8th among forklift dealer brands in New Zealand.
- In September 2026, Hyundai Construction Equipment fell from 8th to 9th among forklift dealer brands in New Zealand.
- Estimated monthly branded searches for AB Equipment in New Zealand fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
- Estimated monthly branded searches for Centra Forklifts in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

## How did search popularity change for New Zealand forklift battery brands in September 2026?

- In September 2026, Century Batteries gained share of searches among forklift battery brands in New Zealand, from 71.4% to 73.4%.
- In September 2026, Exide lost share of searches among forklift battery brands in New Zealand, from 11.6% to 9.8%.
- Estimated monthly branded searches for Clark in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.

## How did search popularity change for New Zealand forklift brands in September 2026?

- In September 2026, Bendi overtook Hangcha and 3 others to rank 4th among forklift brands in New Zealand, with 5.6% of the searches.
- In September 2026, Linde overtook Hangcha and 2 others to rank 5th among forklift brands in New Zealand, with 5.6% of the searches.
- In September 2026, Combilift overtook Hangcha and 3 others to rank 6th among forklift brands in New Zealand, with 4.3% of the searches.
- In September 2026, Crown gained share of searches among forklift brands in New Zealand, from 21.3% to 22.2%.
- In September 2026, Centra Forklifts gained share of searches among forklift brands in New Zealand, from 30.1% to 30.8%.
- In September 2026, Heli lost share of searches among forklift brands in New Zealand, from 4.6% to 3%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Forklift dealer brands | 10 | <0.01% | 10 |
| Nov 2025 | Forklift dealer brands | 10 | <0.01% | 10 |
| Dec 2025 | Forklift dealer brands | 10 | <0.01% | 10 |
| Jan 2026 | Forklift dealer brands | 10 | <0.01% | 10 |
| Feb 2026 | Forklift dealer brands | 10 | <0.01% | 10 |
| Mar 2026 | Forklift dealer brands | 10 | <0.01% | 10 |
| Apr 2026 | Forklift dealer brands | 10 | <0.01% | 10 |
| May 2026 | Forklift dealer brands | 10 | <0.01% | 10 |
| Jun 2026 | Forklift dealer brands | 20 | <0.01% | 10 |
| Jul 2026 | Forklift dealer brands | 10 | <0.01% | 10 |
| Aug 2026 | Forklift dealer brands | 20 | <0.01% | 10 |
| Sep 2026 | Forklift dealer brands | 10 | <0.01% | 10 |
| Oct 2025 | Forklift battery brands | 10 | 0.31% | 6 |
| Nov 2025 | Forklift battery brands | 10 | 0.32% | 6 |
| Dec 2025 | Forklift battery brands | 10 | 0.32% | 6 |
| Jan 2026 | Forklift battery brands | 10 | 0.31% | 6 |
| Feb 2026 | Forklift battery brands | 10 | 0.3% | 5 |
| Mar 2026 | Forklift battery brands | 10 | 0.3% | 6 |
| Apr 2026 | Forklift battery brands | 10 | 0.31% | 6 |
| May 2026 | Forklift battery brands | 10 | 0.31% | 6 |
| Jun 2026 | Forklift battery brands | 20 | 0.51% | 6 |
| Jul 2026 | Forklift battery brands | 10 | 0.26% | 6 |
| Aug 2026 | Forklift battery brands | 20 | 0.6% | 6 |
| Sep 2026 | Forklift battery brands | 10 | 0.31% | 6 |
| Oct 2025 | Forklift brands | 280 | 11.9% | 3 |
| Nov 2025 | Forklift brands | 310 | 14.7% | 3 |
| Dec 2025 | Forklift brands | 210 | 11.4% | 3 |
| Jan 2026 | Forklift brands | 290 | 14.4% | 3 |
| Feb 2026 | Forklift brands | 290 | 12.3% | 3 |
| Mar 2026 | Forklift brands | 310 | 11.8% | 3 |
| Apr 2026 | Forklift brands | 260 | 12.3% | 3 |
| May 2026 | Forklift brands | 260 | 11.8% | 3 |
| Jun 2026 | Forklift brands | 310 | 11.9% | 3 |
| Jul 2026 | Forklift brands | 230 | 10.6% | 3 |
| Aug 2026 | Forklift brands | 300 | 12.6% | 3 |
| Sep 2026 | Forklift brands | 300 | 12.8% | 3 |

## How are Hyster’s branded searches counted?

Brandwave collects information about searches that people make online using Hyster’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “hyster container handler”
- “hyster electric forklift”
- “hyster forklift”
- “hyster lift”
- “hyster lift truck”
- “hyster machine”
- “hyster order picker”
- “hyster reach truck”
- “hyster truck”
- “hyster yale forklift”
- “hysters”

## Which forklift dealer brands compete with Hyster?

- [Toyota](/demand/nz/brands/toyota)
- [Mitsubishi](/demand/nz/brands/mitsubishi)
- [Nissan](/demand/nz/brands/nissan)
- [AB Equipment](/demand/nz/brands/ab-equipment)
- [Centra Forklifts](/demand/nz/brands/centra-forklifts): Head-to-head: /demand/nz/compare/centra-forklifts-vs-hyster
- [Crown](/demand/nz/brands/crown): Head-to-head: /demand/nz/compare/crown-vs-hyster
- [Yale](/demand/nz/brands/yale-materials-handling): Head-to-head: /demand/nz/compare/hyster-vs-yale-materials-handling
- [Clark](/demand/nz/brands/clark): Head-to-head: /demand/nz/compare/clark-vs-hyster
- [Hyundai Construction Equipment](/demand/nz/brands/hyundai-construction-equipment): Head-to-head: /demand/nz/compare/hyster-vs-hyundai-construction-equipment

## Who owns Hyster?

Hyster is owned by Hyster-Yale Materials Handling, Inc.. Brandwave also tracks Yale, owned by the same company, in New Zealand.

- [Hyster-Yale Materials Handling, Inc.](/demand/nz/companies/hyster-yale): Owns 2 tracked brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Hyster?

Hyster is owned by Hyster-Yale Materials Handling, Inc.. Brandwave also tracks Yale, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Hyster: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/hyster

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/hyster. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.