--- title: "Hydralyte: search popularity and Share of Search in New Zealand" description: "Hydralyte makes sports or hydration drinks sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/hydralyte" publisher: "Brandwave" --- # Hydralyte: search popularity and Share of Search in New Zealand Hydralyte makes sports or hydration drinks sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Hydralyte - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among electrolyte and hydration brands**: 75% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Electrolyte and hydration brands | 1 | 75% | 6.4K | | Sports and hydration drink brands | 2 | 29.9% | 6.4K | - [Electrolyte and hydration brands](/demand/nz/categories/nz-electrolyte-brands) - [Sports and hydration drink brands](/demand/nz/categories/nz-sports-drink-brands) ## How has branded search demand for Hydralyte changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Hydralyte in New Zealand rose from 4K to 6.4K. - Across the 11 months ending August 2026, Hydralyte’s estimated Share of Search among electrolyte and hydration brands in New Zealand increased from 67.6% to 75%. - Across the 11 months ending August 2026, Hydralyte’s estimated Share of Search among electrolyte and hydration brands in New Zealand peaked at 75% in August 2026 and was lowest at 57.9% in June 2026. - Across the 11 months ending August 2026, Hydralyte’s estimated Share of Search among sports and hydration drink brands in New Zealand increased from 27.4% to 29.9%. - Across the 11 months ending August 2026, Hydralyte’s estimated Share of Search among sports and hydration drink brands in New Zealand peaked at 35% in December 2025 and was lowest at 24.9% in June 2026. ## How did search popularity change for New Zealand electrolyte and hydration brands in August 2026? - In August 2026, Hydralyte gained estimated Share of Search among electrolyte and hydration brands in New Zealand, from 65.6% to 75%. - In August 2026, Liquid I.V. lost estimated Share of Search among electrolyte and hydration brands in New Zealand, from 18.9% to 13.3%. - In August 2026, LMNT lost estimated Share of Search among electrolyte and hydration brands in New Zealand, from 12.8% to 10%. - In August 2026, Nuun lost estimated Share of Search among electrolyte and hydration brands in New Zealand, from 2.7% to 1.6%. ## How did search popularity change for New Zealand sports and hydration drink brands in August 2026? - In August 2026, Powerade gained estimated Share of Search among sports and hydration drink brands in New Zealand, from 33.8% to 36.5%. - In August 2026, Gatorade gained estimated Share of Search among sports and hydration drink brands in New Zealand, from 16.1% to 17.2%. - In August 2026, Pure Sports Nutrition gained estimated Share of Search among sports and hydration drink brands in New Zealand, from 10.4% to 11.1%. - In August 2026, Liquid I.V. lost estimated Share of Search among sports and hydration drink brands in New Zealand, from 8.9% to 5.3%. - In August 2026, Hydralyte lost estimated Share of Search among sports and hydration drink brands in New Zealand, from 30.8% to 29.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Electrolyte and hydration brands | 4K | 67.6% | 1 | | Nov 2025 | Electrolyte and hydration brands | 4.8K | 69.6% | 1 | | Dec 2025 | Electrolyte and hydration brands | 5.2K | 74% | 1 | | Jan 2026 | Electrolyte and hydration brands | 5.3K | 68.7% | 1 | | Feb 2026 | Electrolyte and hydration brands | 4.7K | 69.7% | 1 | | Mar 2026 | Electrolyte and hydration brands | 4.8K | 64.2% | 1 | | Apr 2026 | Electrolyte and hydration brands | 4K | 66.2% | 1 | | May 2026 | Electrolyte and hydration brands | 4.1K | 65.7% | 1 | | Jun 2026 | Electrolyte and hydration brands | 4.2K | 57.9% | 1 | | Jul 2026 | Electrolyte and hydration brands | 4.8K | 65.6% | 1 | | Aug 2026 | Electrolyte and hydration brands | 6.4K | 75% | 1 | | Sep 2026 | Electrolyte and hydration brands | — | — | — | | Oct 2025 | Sports and hydration drink brands | 4K | 27.4% | 2 | | Nov 2025 | Sports and hydration drink brands | 4.8K | 29.9% | 2 | | Dec 2025 | Sports and hydration drink brands | 5.2K | 35% | 1 | | Jan 2026 | Sports and hydration drink brands | 5.3K | 33.4% | 1 | | Feb 2026 | Sports and hydration drink brands | 4.7K | 29.3% | 2 | | Mar 2026 | Sports and hydration drink brands | 4.8K | 26.9% | 2 | | Apr 2026 | Sports and hydration drink brands | 4K | 28.4% | 2 | | May 2026 | Sports and hydration drink brands | 4.1K | 25.1% | 2 | | Jun 2026 | Sports and hydration drink brands | 4.2K | 24.9% | 2 | | Jul 2026 | Sports and hydration drink brands | 4.8K | 30.8% | 2 | | Aug 2026 | Sports and hydration drink brands | 6.4K | 29.9% | 2 | | Sep 2026 | Sports and hydration drink brands | — | — | — | ## How is Hydralyte measured? Brandwave collects information about searches that people make online using Hydralyte’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hydralyte” - “hydralyte electrolytes” - “hydralyte hydration” - “hydralyte ice blocks” - “hydralyte near me” - “hydralyte nz” - “hydralyte online” - “hydralyte powder” - “hydralyte rehydration” - “hydralyte sachets” - “hydralyte sports drink” - “hydralyte tablets” - “hydralyte woolies” ## Which electrolyte and hydration brands compete with Hydralyte? - [Liquid I.V.](/demand/nz/brands/liquid-iv): Head-to-head: /demand/nz/compare/hydralyte-vs-liquid-iv - [LMNT](/demand/nz/brands/lmnt): Head-to-head: /demand/nz/compare/hydralyte-vs-lmnt - [Nuun](/demand/nz/brands/nuun): Head-to-head: /demand/nz/compare/hydralyte-vs-nuun ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Hydralyte: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/hydralyte This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/hydralyte. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.