---
title: "Huy Fong: search popularity and Share of Search in New Zealand"
description: "Huy Fong makes hot sauce sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/huy-fong"
publisher: "Brandwave"
---

# Huy Fong: search popularity and Share of Search in New Zealand

Huy Fong makes hot sauce sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Huy Fong
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among hot sauce brands**: 9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Hot sauce brands | 5 | 9% | 400 |

- [Hot sauce brands](/demand/nz/categories/nz-hot-sauce-brands)

## How has branded search demand for Huy Fong changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Huy Fong in New Zealand rose from 170 to 400.
- Across the 11 months ending August 2026, Huy Fong’s estimated Share of Search among hot sauce brands in New Zealand increased from 5.1% to 9%.
- Across the 11 months ending August 2026, Huy Fong’s estimated Share of Search among hot sauce brands in New Zealand peaked at 24.7% in June 2026 and was lowest at 4.2% in December 2025.

## How did search popularity change for New Zealand hot sauce brands in August 2026?

- In August 2026, Tabasco overtook Huy Fong to rank 2nd among hot sauce brands in New Zealand, at 19.8%.
- In August 2026, Kaitaia Fire overtook Huy Fong to rank 4th among hot sauce brands in New Zealand, at 15.5%.
- In August 2026, Culley's gained estimated Share of Search among hot sauce brands in New Zealand, from 30.4% to 36.4%.
- In August 2026, Huy Fong lost estimated Share of Search among hot sauce brands in New Zealand, from 20.7% to 9%.
- Estimated monthly branded searches for Frank's RedHot in New Zealand rose 68.6% over 11 measured months, from 510 to 860 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hot sauce brands | 170 | 5.1% | 5 |
| Nov 2025 | Hot sauce brands | 170 | 4.7% | 5 |
| Dec 2025 | Hot sauce brands | 140 | 4.2% | 5 |
| Jan 2026 | Hot sauce brands | 190 | 5.2% | 5 |
| Feb 2026 | Hot sauce brands | 430 | 11.8% | 5 |
| Mar 2026 | Hot sauce brands | 740 | 18% | 3 |
| Apr 2026 | Hot sauce brands | 740 | 18% | 3 |
| May 2026 | Hot sauce brands | 1.2K | 23.9% | 3 |
| Jun 2026 | Hot sauce brands | 1.3K | 24.7% | 2 |
| Jul 2026 | Hot sauce brands | 1K | 20.7% | 2 |
| Aug 2026 | Hot sauce brands | 400 | 9% | 5 |
| Sep 2026 | Hot sauce brands | — | — | — |

## How is Huy Fong measured?

Brandwave collects information about searches that people make online using Huy Fong’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “huy fong”
- “huy fong chilli sauce”
- “huy fong hot sauce”
- “huy fong sambal”
- “huy fong sauce”
- “huy fong sriracha sauce”

## Which hot sauce brands compete with Huy Fong?

- [Culley's](/demand/nz/brands/culleys): Head-to-head: /demand/nz/compare/culleys-vs-huy-fong
- [Tabasco](/demand/nz/brands/tabasco): Head-to-head: /demand/nz/compare/huy-fong-vs-tabasco
- [Frank's RedHot](/demand/nz/brands/franks-redhot): Head-to-head: /demand/nz/compare/franks-redhot-vs-huy-fong
- [Kaitaia Fire](/demand/nz/brands/kaitaia-fire): Head-to-head: /demand/nz/compare/huy-fong-vs-kaitaia-fire

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Huy Fong: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/huy-fong

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/huy-fong. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.