--- title: "Husqvarna: search popularity and Share of Search in New Zealand" description: "Husqvarna offers robot mower products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/husqvarna" publisher: "Brandwave" --- # Husqvarna: search popularity and Share of Search in New Zealand Husqvarna offers robot mower products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Husqvarna - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among chainsaw and outdoor power brands**: 24.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Chainsaw and outdoor power brands | 3 | 24.1% | 11.5K | | Lawn mower brands | 2 | 31.9% | 11.5K | - [Chainsaw and outdoor power brands](/demand/nz/categories/nz-chainsaw-and-outdoor-power-brands) - [Lawn mower brands](/demand/nz/categories/nz-lawn-mower-brands) ## How has branded search demand for Husqvarna changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Husqvarna in New Zealand fell from 18.2K to 11.5K. - Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among chainsaw and outdoor power brands in New Zealand decreased from 29% to 24.1%. - Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among chainsaw and outdoor power brands in New Zealand peaked at 29% in October 2025 and was lowest at 22.8% in December 2025. - Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among lawn mower brands in New Zealand decreased from 37% to 31.9%. ## How did search popularity change for New Zealand chainsaw and outdoor power brands in August 2026? - In August 2026, Ryobi overtook STIHL to take the highest estimated Share of Search among chainsaw and outdoor power brands in New Zealand, at 39.3%. - In August 2026, Husqvarna lost estimated Share of Search among chainsaw and outdoor power brands in New Zealand, from 26.1% to 24.1%. - In August 2026, STIHL lost estimated Share of Search among chainsaw and outdoor power brands in New Zealand, from 36.5% to 35.1%. - Estimated monthly branded searches for ECHO in New Zealand rose 46% over 11 measured months, from 500 to 730 in August 2026. ## How did search popularity change for New Zealand lawn mower brands in August 2026? - In August 2026, Victa gained estimated Share of Search among lawn mower brands in New Zealand, from 1.7% to 2.6%. - In August 2026, Cub Cadet gained estimated Share of Search among lawn mower brands in New Zealand, from 3.5% to 4.1%. - In August 2026, Husqvarna lost estimated Share of Search among lawn mower brands in New Zealand, from 33.5% to 31.9%. - Estimated monthly branded searches for Rover in New Zealand fell 46.7% over 11 measured months, from 300 to 160 in August 2026. - Estimated monthly branded searches for STIHL in New Zealand fell 18.4% over 11 measured months, from 20.5K to 16.8K in August 2026. - Estimated monthly branded searches for Masport in New Zealand fell 17.4% over 11 measured months, from 6.3K to 5.2K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Chainsaw and outdoor power brands | 18.2K | 29% | 3 | | Nov 2025 | Chainsaw and outdoor power brands | 18.1K | 24.4% | 3 | | Dec 2025 | Chainsaw and outdoor power brands | 15.1K | 22.8% | 3 | | Jan 2026 | Chainsaw and outdoor power brands | 15.4K | 24.8% | 3 | | Feb 2026 | Chainsaw and outdoor power brands | 15.6K | 26.9% | 3 | | Mar 2026 | Chainsaw and outdoor power brands | 15K | 26.8% | 3 | | Apr 2026 | Chainsaw and outdoor power brands | 14.2K | 26.5% | 3 | | May 2026 | Chainsaw and outdoor power brands | 13.8K | 26.9% | 3 | | Jun 2026 | Chainsaw and outdoor power brands | 11.7K | 26.1% | 3 | | Jul 2026 | Chainsaw and outdoor power brands | 11.4K | 26.1% | 3 | | Aug 2026 | Chainsaw and outdoor power brands | 11.5K | 24.1% | 3 | | Sep 2026 | Chainsaw and outdoor power brands | — | — | — | | Oct 2025 | Lawn mower brands | 18.2K | 37% | 2 | | Nov 2025 | Lawn mower brands | 18.1K | 33.8% | 2 | | Dec 2025 | Lawn mower brands | 15.1K | 33.4% | 2 | | Jan 2026 | Lawn mower brands | 15.4K | 33.6% | 2 | | Feb 2026 | Lawn mower brands | 15.6K | 34.1% | 2 | | Mar 2026 | Lawn mower brands | 15K | 35.5% | 2 | | Apr 2026 | Lawn mower brands | 14.2K | 34.2% | 2 | | May 2026 | Lawn mower brands | 13.8K | 33.5% | 2 | | Jun 2026 | Lawn mower brands | 11.7K | 32.9% | 2 | | Jul 2026 | Lawn mower brands | 11.4K | 33.5% | 2 | | Aug 2026 | Lawn mower brands | 11.5K | 31.9% | 2 | | Sep 2026 | Lawn mower brands | — | — | — | ## How is Husqvarna measured? Brandwave collects information about searches that people make online using Husqvarna’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “husqvarna” - “husqvarna 236” - “husqvarna 236 chainsaw” - “husqvarna 395xp” - “husqvarna 450” - “husqvarna 562xp” - “husqvarna automower” - “husqvarna chainsaw” - “husqvarna com” - “husqvarna concrete saw” - “husqvarna hamilton” - “husqvarna hedge cutter” - “husqvarna lawn mower” - “husqvarna leaf blower” - “husqvarna line trimmer” - “husqvarna motorbike” - “husqvarna mower” - “husqvarna near me” - “husqvarna nz” - “husqvarna online” - “husqvarna ride on mower” - “husqvarna shop near me” - “husqvarna store near me” - “husqvarna weed eater” - “husqvarna zero turn lawn mowers” ## Which chainsaw and outdoor power brands compete with Husqvarna? - [Ryobi](/demand/nz/brands/ryobi): Head-to-head: /demand/nz/compare/husqvarna-vs-ryobi - [STIHL](/demand/nz/brands/stihl): Head-to-head: /demand/nz/compare/husqvarna-vs-stihl - [ECHO](/demand/nz/brands/echo): Head-to-head: /demand/nz/compare/echo-vs-husqvarna ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Husqvarna: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/husqvarna This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/husqvarna. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.