---
title: "Husqvarna Automower: search popularity and Share of Search in New Zealand"
description: "Husqvarna Automower makes robot mowers sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/husqvarna-automower"
publisher: "Brandwave"
---

# Husqvarna Automower: search popularity and Share of Search in New Zealand

Husqvarna Automower makes robot mowers sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Husqvarna Automower
- **Owned by**: Husqvarna
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among robot mower brands**: 63%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Robot mower brands | 1 | 63% | 2.1K |

- [Robot mower brands](/demand/nz/categories/nz-robot-mower-brands)

## How has branded search demand for Husqvarna Automower changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Husqvarna Automower in New Zealand fell from 4.1K to 2.1K.
- Across the 11 months ending August 2026, Husqvarna Automower’s estimated Share of Search among robot mower brands in New Zealand decreased from 71.9% to 63%.
- Across the 11 months ending August 2026, Husqvarna Automower’s estimated Share of Search among robot mower brands in New Zealand peaked at 72% in November 2025 and was lowest at 63% in August 2026.

## How did search popularity change for New Zealand robot mower brands in August 2026?

- In August 2026, Ecovacs Goat overtook Worx Landroid to rank 4th among robot mower brands in New Zealand, at 3%.
- In August 2026, Segway Navimow gained estimated Share of Search among robot mower brands in New Zealand, from 14.3% to 14.8%.
- In August 2026, Husqvarna Automower lost estimated Share of Search among robot mower brands in New Zealand, from 66.3% to 63%.
- Estimated monthly branded searches for Worx Landroid in New Zealand rose 12.5% over 11 measured months, from 80 to 90 in August 2026.
- Estimated monthly branded searches for Mammotion in New Zealand fell 48.6% over 11 measured months, from 1.1K to 560 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Robot mower brands | 4.1K | 71.9% | 1 |
| Nov 2025 | Robot mower brands | 4.9K | 72% | 1 |
| Dec 2025 | Robot mower brands | 3.3K | 69.9% | 1 |
| Jan 2026 | Robot mower brands | 3.3K | 64.1% | 1 |
| Feb 2026 | Robot mower brands | 3.3K | 69.5% | 1 |
| Mar 2026 | Robot mower brands | 2.7K | 66.1% | 1 |
| Apr 2026 | Robot mower brands | 2.7K | 67.2% | 1 |
| May 2026 | Robot mower brands | 2.6K | 68.1% | 1 |
| Jun 2026 | Robot mower brands | 2.1K | 64.3% | 1 |
| Jul 2026 | Robot mower brands | 2.1K | 66.3% | 1 |
| Aug 2026 | Robot mower brands | 2.1K | 63% | 1 |
| Sep 2026 | Robot mower brands | — | — | — |

## How is Husqvarna Automower measured?

Brandwave collects information about searches that people make online using Husqvarna Automower’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “automower”
- “automower robot”
- “best automower”
- “connect automower”
- “husqvarna automower 435x awd”
- “husqvarna automower 450x”
- “husqvarna automower blade”
- “husqvarna automower robot mower”

## Which robot mower brands compete with Husqvarna Automower?

- [Mammotion](/demand/nz/brands/mammotion): Head-to-head: /demand/nz/compare/husqvarna-automower-vs-mammotion
- [Segway Navimow](/demand/nz/brands/segway-navimow): Head-to-head: /demand/nz/compare/husqvarna-automower-vs-segway-navimow
- [Ecovacs Goat](/demand/nz/brands/ecovacs-goat): Head-to-head: /demand/nz/compare/ecovacs-goat-vs-husqvarna-automower
- [Worx Landroid](/demand/nz/brands/worx-landroid): Head-to-head: /demand/nz/compare/husqvarna-automower-vs-worx-landroid

## Who owns Husqvarna Automower?

Husqvarna Automower is owned by Husqvarna. Brandwave also tracks Husqvarna, owned by the same company, in New Zealand.

- [Husqvarna](/demand/nz/companies/husqvarna): Owns 2 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Husqvarna Automower?

Husqvarna Automower is owned by Husqvarna. Brandwave also tracks Husqvarna, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Husqvarna Automower: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/husqvarna-automower

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/husqvarna-automower. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.