---
title: "Hurom: search popularity in New Zealand"
description: "Hurom is a juicer brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/hurom"
publisher: "Brandwave"
---

# Hurom: search popularity in New Zealand

Hurom is a juicer brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Hurom
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among cold press juicer brands**: 0.21%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Cold press juicer brands | 3 | 0.21% | 30 |

- [Cold press juicer brands](/demand/nz/categories/nz-cold-press-juicer-brands)

## Top cold press juicer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hurom was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hurom is the most recommended of the five.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Hurom | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Kuvings | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Omega | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Ninja | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| Breville | 5th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about cold press juicer brands

- Asked ChatGPT "Which cold press juicer brand should I buy in New Zealand?": 1. Hurom, 2. Kuvings, 3. Omega
- Asked ChatGPT "What are the best cold press juicer brands in New Zealand?": 1. Kuvings, 2. Hurom, 3. Omega, 4. Ninja, 5. Breville
- Asked ChatGPT "What's the best cold press juicer brand in New Zealand for easy juicing?": 1. Hurom, 2. Kuvings
- Searched Google, AI Overview "cold press juicer nz": 1. Kuvings, 2. Ninja
- Searched Google, AI Overview "cold press juicer brands": 1. Kuvings, 2. Hurom, 3. Ninja, 4. Omega

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How has branded search demand for Hurom changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Hurom in New Zealand held steady at 30.
- Across the 12 months ending September 2026, Hurom’s share of searches among cold press juicer brands in New Zealand held steady, from 0.24% to 0.21%.

## How did search popularity change for New Zealand cold press juicer brands in September 2026?

- In September 2026, Ninja gained share of searches among cold press juicer brands in New Zealand, from 7.6% to 8.7%.
- In September 2026, Breville lost share of searches among cold press juicer brands in New Zealand, from 92% to 90.9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cold press juicer brands | 30 | 0.24% | 3 |
| Nov 2025 | Cold press juicer brands | 40 | 0.25% | 3 |
| Dec 2025 | Cold press juicer brands | 50 | 0.32% | 3 |
| Jan 2026 | Cold press juicer brands | 30 | 0.23% | 4 |
| Feb 2026 | Cold press juicer brands | 40 | 0.4% | 3 |
| Mar 2026 | Cold press juicer brands | 40 | 0.36% | 3 |
| Apr 2026 | Cold press juicer brands | 30 | 0.21% | 3 |
| May 2026 | Cold press juicer brands | 40 | 0.28% | 3 |
| Jun 2026 | Cold press juicer brands | 20 | 0.15% | 3 |
| Jul 2026 | Cold press juicer brands | 20 | 0.13% | 3 |
| Aug 2026 | Cold press juicer brands | 30 | 0.2% | 3 |
| Sep 2026 | Cold press juicer brands | 30 | 0.21% | 3 |

## How are Hurom’s branded searches counted?

Brandwave collects information about searches that people make online using Hurom’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “hurom”

## Which cold press juicer brands compete with Hurom?

- [Breville](/demand/nz/brands/breville): Head-to-head: /demand/nz/compare/breville-vs-hurom
- [Ninja](/demand/nz/brands/ninja-kitchen): Head-to-head: /demand/nz/compare/hurom-vs-ninja-kitchen
- [Kuvings](/demand/nz/brands/kuvings): Head-to-head: /demand/nz/compare/hurom-vs-kuvings
- [Omega](/demand/nz/brands/omega): Head-to-head: /demand/nz/compare/hurom-vs-omega

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Hurom: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/hurom

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/hurom. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
