---
title: "Hurford Parker: search popularity and Share of Search in New Zealand"
description: "Hurford Parker provides insurance broking and advice in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/hurford-parker"
publisher: "Brandwave"
---

# Hurford Parker: search popularity and Share of Search in New Zealand

Hurford Parker provides insurance broking and advice in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Hurford Parker
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among hastings insurance brokers**: 53.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Hastings insurance brokers | 1 | 53.6% | 150 |

- [Hastings insurance brokers](/demand/nz/categories/nz-hastings-insurance-brokers)

## How has branded search demand for Hurford Parker changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Hurford Parker in New Zealand rose from 130 to 150.
- Across the 11 months ending August 2026, Hurford Parker’s estimated Share of Search among hastings insurance brokers in New Zealand decreased from 65% to 53.6%.
- Across the 11 months ending August 2026, Hurford Parker’s estimated Share of Search among hastings insurance brokers in New Zealand peaked at 68.2% in November 2025 and was lowest at 42.9% in July 2026.

## How did search popularity change for New Zealand hastings insurance brokers in August 2026?

- In August 2026, Hurford Parker gained estimated Share of Search among hastings insurance brokers in New Zealand, from 42.9% to 53.6%.
- In August 2026, Insure Hawke's Bay lost estimated Share of Search among hastings insurance brokers in New Zealand, from 32.1% to 25%.
- In August 2026, The Insurance Collective lost estimated Share of Search among hastings insurance brokers in New Zealand, from 17.9% to 14.3%.
- Estimated monthly branded searches for ABC Insurance in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hastings insurance brokers | 130 | 65% | 1 |
| Nov 2025 | Hastings insurance brokers | 150 | 68.2% | 1 |
| Dec 2025 | Hastings insurance brokers | 120 | 60% | 1 |
| Jan 2026 | Hastings insurance brokers | 150 | 51.7% | 1 |
| Feb 2026 | Hastings insurance brokers | 180 | 60% | 1 |
| Mar 2026 | Hastings insurance brokers | 180 | 51.4% | 1 |
| Apr 2026 | Hastings insurance brokers | 150 | 55.6% | 1 |
| May 2026 | Hastings insurance brokers | 180 | 60% | 1 |
| Jun 2026 | Hastings insurance brokers | 180 | 56.3% | 1 |
| Jul 2026 | Hastings insurance brokers | 120 | 42.9% | 1 |
| Aug 2026 | Hastings insurance brokers | 150 | 53.6% | 1 |
| Sep 2026 | Hastings insurance brokers | — | — | — |

## How is Hurford Parker measured?

Brandwave collects information about searches that people make online using Hurford Parker’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “hurford parker”
- “hurford parker hastings”

## Which hastings insurance brokers compete with Hurford Parker?

- [Insure Hawke's Bay](/demand/nz/brands/insure-hawke-s-bay): Head-to-head: /demand/nz/compare/hurford-parker-vs-insure-hawke-s-bay
- [The Insurance Collective](/demand/nz/brands/the-insurance-collective): Head-to-head: /demand/nz/compare/hurford-parker-vs-the-insurance-collective
- [ABC Insurance](/demand/nz/brands/abc-insurance): Head-to-head: /demand/nz/compare/abc-insurance-vs-hurford-parker

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Hurford Parker: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/hurford-parker

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/hurford-parker. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.