--- title: "Huntley & Palmers: search popularity and Share of Search in New Zealand" description: "Huntley & Palmers is a biscuit brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/huntley-and-palmers" publisher: "Brandwave" --- # Huntley & Palmers: search popularity and Share of Search in New Zealand Huntley & Palmers is a biscuit brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Huntley & Palmers - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among biscuit brands**: 1.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Biscuit brands | 5 | 1.9% | 810 | | Cracker brands | 2 | 34.3% | 810 | - [Biscuit brands](/demand/nz/categories/nz-biscuit-brands) - [Cracker brands](/demand/nz/categories/nz-cracker-brands) ## How has branded search demand for Huntley & Palmers changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Huntley & Palmers in New Zealand rose from 700 to 810. - Across the 11 months ending August 2026, Huntley & Palmers’ estimated Share of Search among biscuit brands in New Zealand peaked at 2.3% in February 2026 and was lowest at 1.3% in November 2025. - Across the 11 months ending August 2026, Huntley & Palmers’ estimated Share of Search among cracker brands in New Zealand decreased from 39.3% to 34.3%. - Across the 11 months ending August 2026, Huntley & Palmers’ estimated Share of Search among cracker brands in New Zealand peaked at 39.3% in October 2025 and was lowest at 31.4% in May 2026. - Across the 11 months ending August 2026, Huntley & Palmers fell from 1st to 2nd among cracker brands in New Zealand. ## How did search popularity change for New Zealand biscuit brands in August 2026? - In August 2026, Arnott's gained estimated Share of Search among biscuit brands in New Zealand, from 20% to 23.5%. - In August 2026, Oreo gained estimated Share of Search among biscuit brands in New Zealand, from 15.8% to 17.5%. - In August 2026, Griffin's gained estimated Share of Search among biscuit brands in New Zealand, from 15.3% to 16.2%. - In August 2026, Cookie Time lost estimated Share of Search among biscuit brands in New Zealand, from 47.1% to 40.9%. - Estimated monthly branded searches for Huntley & Palmers in New Zealand rose 15.7% over 11 measured months, from 700 to 810 in August 2026. ## How did search popularity change for New Zealand cracker brands in August 2026? - In August 2026, Jatz gained estimated Share of Search among cracker brands in New Zealand, from 13.7% to 16.1%. - In August 2026, Huntley & Palmers gained estimated Share of Search among cracker brands in New Zealand, from 33.3% to 34.3%. - In August 2026, Ritz lost estimated Share of Search among cracker brands in New Zealand, from 40.2% to 36.4%. - Estimated monthly branded searches for Vita-Weat in New Zealand rose 34.8% over 11 measured months, from 230 to 310 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Biscuit brands | 700 | 1.9% | 5 | | Nov 2025 | Biscuit brands | 610 | 1.3% | 5 | | Dec 2025 | Biscuit brands | 640 | 1.5% | 5 | | Jan 2026 | Biscuit brands | 710 | 2.3% | 5 | | Feb 2026 | Biscuit brands | 720 | 2.3% | 5 | | Mar 2026 | Biscuit brands | 710 | 1.9% | 5 | | Apr 2026 | Biscuit brands | 650 | 1.9% | 5 | | May 2026 | Biscuit brands | 640 | 1.7% | 5 | | Jun 2026 | Biscuit brands | 620 | 1.5% | 5 | | Jul 2026 | Biscuit brands | 680 | 1.8% | 5 | | Aug 2026 | Biscuit brands | 810 | 1.9% | 5 | | Sep 2026 | Biscuit brands | — | — | — | | Oct 2025 | Cracker brands | 700 | 39.3% | 1 | | Nov 2025 | Cracker brands | 610 | 37% | 2 | | Dec 2025 | Cracker brands | 640 | 34.6% | 2 | | Jan 2026 | Cracker brands | 710 | 35.9% | 1 | | Feb 2026 | Cracker brands | 720 | 38.5% | 1 | | Mar 2026 | Cracker brands | 710 | 34.5% | 2 | | Apr 2026 | Cracker brands | 650 | 36.1% | 2 | | May 2026 | Cracker brands | 640 | 31.4% | 2 | | Jun 2026 | Cracker brands | 620 | 32.8% | 2 | | Jul 2026 | Cracker brands | 680 | 33.3% | 2 | | Aug 2026 | Cracker brands | 810 | 34.3% | 2 | | Sep 2026 | Cracker brands | — | — | — | ## How is Huntley & Palmers measured? Brandwave collects information about searches that people make online using Huntley & Palmers’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “huntley & palmers” - “huntley & palmers biscuits” - “huntley & palmers cookies” - “huntley & palmers crackers” - “huntley & palmers nz” - “huntley and palmers cracker bread” - “huntley and palmers rice crackers” - “huntley palmers” - “huntley palmers biscuits” - “huntley palmers crackers” ## Which biscuit brands compete with Huntley & Palmers? - [Cookie Time](/demand/nz/brands/cookie-time): Head-to-head: /demand/nz/compare/cookie-time-vs-huntley-and-palmers - [Arnott's](/demand/nz/brands/arnotts): Head-to-head: /demand/nz/compare/arnotts-vs-huntley-and-palmers - [Oreo](/demand/nz/brands/oreo): Head-to-head: /demand/nz/compare/huntley-and-palmers-vs-oreo - [Griffin's](/demand/nz/brands/griffins): Head-to-head: /demand/nz/compare/griffins-vs-huntley-and-palmers ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Huntley & Palmers: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/huntley-and-palmers This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/huntley-and-palmers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.