--- title: "Hulu Cat Tea & Mocktail: search popularity in New Zealand" description: "Hulu Cat is an Auckland bubble tea chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/hulu-cat" publisher: "Brandwave" --- # Hulu Cat Tea & Mocktail: search popularity in New Zealand Hulu Cat is an Auckland bubble tea chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Hulu Cat Tea & Mocktail - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among bubble tea chains**: 23% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Bubble tea chains | 2 | 23% | 5.4K | - [Bubble tea chains](/demand/nz/categories/nz-bubble-tea-chains) ## Top bubble tea chains in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hulu Cat Tea & Mocktail was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Hulu Cat Tea & Mocktail is the fourth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Gong cha | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Chatime | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Yi Fang Taiwan Fruit Tea | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Hulu Cat Tea & Mocktail | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | WUCHA | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | ChaPanda | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Noah's Ark Teahouse | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Chia Cha | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bubble tea chains - Asked ChatGPT "Which bubble tea chain should I shop at in New Zealand?": 1. Gong cha, 2. Chatime, 3. Yi Fang Taiwan Fruit Tea - Asked ChatGPT "What are the best bubble tea chains in New Zealand?": 1. Gong cha, 2. Chatime, 3. Yi Fang Taiwan Fruit Tea, 4. Hulu Cat Tea & Mocktail, 5. WUCHA - Asked ChatGPT "What's the best bubble tea chain in New Zealand for tapioca drinks?": 1. Gong cha, 2. Chatime - Searched Google, AI Overview "best bubble tea": 1. Hulu Cat Tea & Mocktail, 2. Chatime - Searched Google, AI Overview "milk tea nz": 1. Gong cha Not named in any answer: ChaPanda, Noah's Ark Teahouse and Chia Cha. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Hulu Cat Tea & Mocktail changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Hulu Cat Tea & Mocktail in New Zealand fell from 6.6K to 5.4K. - Across the 12 months ending September 2026, Hulu Cat Tea & Mocktail’s share of searches among bubble tea chains in New Zealand increased from 21.6% to 23%. - Across the 12 months ending September 2026, Hulu Cat Tea & Mocktail’s share of searches among bubble tea chains in New Zealand peaked at 23% in September 2026 and was lowest at 18.4% in June 2026. ## How did search popularity change for New Zealand bubble tea chains in September 2026? - In September 2026, WUCHA gained share of searches among bubble tea chains in New Zealand, from 9.5% to 12.4%. - In September 2026, Hulu Cat Tea & Mocktail gained share of searches among bubble tea chains in New Zealand, from 21.4% to 23%. - In September 2026, Chatime gained share of searches among bubble tea chains in New Zealand, from 6.5% to 7.1%. - In September 2026, Gong cha lost share of searches among bubble tea chains in New Zealand, from 56% to 50.7%. - Estimated monthly branded searches for ChaPanda in New Zealand rose 3800% over 12 measured months, from 10 to 390 in September 2026. - Estimated monthly branded searches for Yi Fang Taiwan Fruit Tea in New Zealand rose 30.9% over 12 measured months, from 550 to 720 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bubble tea chains | 6.6K | 21.6% | 2 | | Nov 2025 | Bubble tea chains | 6.6K | 22.1% | 2 | | Dec 2025 | Bubble tea chains | 6.6K | 22.8% | 2 | | Jan 2026 | Bubble tea chains | 5.4K | 22.2% | 2 | | Feb 2026 | Bubble tea chains | 5.4K | 22.3% | 2 | | Mar 2026 | Bubble tea chains | 5.4K | 20.4% | 2 | | Apr 2026 | Bubble tea chains | 5.4K | 18.6% | 2 | | May 2026 | Bubble tea chains | 5.4K | 20.8% | 2 | | Jun 2026 | Bubble tea chains | 4.4K | 18.4% | 2 | | Jul 2026 | Bubble tea chains | 5.4K | 20.9% | 2 | | Aug 2026 | Bubble tea chains | 5.4K | 21.4% | 2 | | Sep 2026 | Bubble tea chains | 5.4K | 23% | 2 | ## How are Hulu Cat Tea & Mocktail’s branded searches counted? Brandwave collects information about searches that people make online using Hulu Cat Tea & Mocktail’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hulu cat” - “hulucat” ## Which bubble tea chains compete with Hulu Cat Tea & Mocktail? - [Gong cha](/demand/nz/brands/gong-cha): Head-to-head: /demand/nz/compare/gong-cha-vs-hulu-cat - [WUCHA](/demand/nz/brands/wucha): Head-to-head: /demand/nz/compare/hulu-cat-vs-wucha - [Chatime](/demand/nz/brands/chatime): Head-to-head: /demand/nz/compare/chatime-vs-hulu-cat - [Yi Fang Taiwan Fruit Tea](/demand/nz/brands/yi-fang): Head-to-head: /demand/nz/compare/hulu-cat-vs-yi-fang - [ChaPanda](/demand/nz/brands/chapanda): Head-to-head: /demand/nz/compare/chapanda-vs-hulu-cat - [Noah's Ark Teahouse](/demand/nz/brands/noahs-ark-teahouse) - [Chia Cha](/demand/nz/brands/chia-cha) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Hulu Cat Tea & Mocktail: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/hulu-cat This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/hulu-cat. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.