---
title: "Huggies Wipes: search popularity and Share of Search in New Zealand"
description: "Huggies Wipes makes baby wipes sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/huggies-wipes"
publisher: "Brandwave"
---

# Huggies Wipes: search popularity and Share of Search in New Zealand

Huggies Wipes makes baby wipes sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Huggies Wipes
- **Owned by**: Kimberly-Clark
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among baby wipe brands**: 66.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Baby wipe brands | 1 | 66.4% | 4.6K |

- [Baby wipe brands](/demand/nz/categories/nz-baby-wipe-brands)

## How has branded search demand for Huggies Wipes changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Huggies Wipes in New Zealand rose from 2.3K to 4.6K.
- Across the 11 months ending August 2026, Huggies Wipes’ estimated Share of Search among baby wipe brands in New Zealand increased from 47.7% to 66.4%.

## How did search popularity change for New Zealand baby wipe brands in August 2026?

- In August 2026, Huggies Wipes gained estimated Share of Search among baby wipe brands in New Zealand, from 61% to 66.4%.
- In August 2026, WaterWipes lost estimated Share of Search among baby wipe brands in New Zealand, from 20.1% to 16.5%.
- In August 2026, Rascal + Friends lost estimated Share of Search among baby wipe brands in New Zealand, from 15.1% to 13.8%.
- Estimated monthly branded searches for Curash in New Zealand rose 43.8% over 11 measured months, from 160 to 230 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Baby wipe brands | 2.3K | 47.7% | 1 |
| Nov 2025 | Baby wipe brands | 2.6K | 50.6% | 1 |
| Dec 2025 | Baby wipe brands | 2.6K | 54.4% | 1 |
| Jan 2026 | Baby wipe brands | 3.3K | 57.2% | 1 |
| Feb 2026 | Baby wipe brands | 2.7K | 54.9% | 1 |
| Mar 2026 | Baby wipe brands | 3.3K | 59% | 1 |
| Apr 2026 | Baby wipe brands | 2.6K | 56% | 1 |
| May 2026 | Baby wipe brands | 3.3K | 61.1% | 1 |
| Jun 2026 | Baby wipe brands | 3.2K | 58.7% | 1 |
| Jul 2026 | Baby wipe brands | 3.9K | 61% | 1 |
| Aug 2026 | Baby wipe brands | 4.6K | 66.4% | 1 |
| Sep 2026 | Baby wipe brands | — | — | — |

## How is Huggies Wipes measured?

Brandwave collects information about searches that people make online using Huggies Wipes’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “countdown huggies wipes”
- “fragrance free huggies wipes”
- “huggies wipes 400”
- “huggies wipes 400 pack”
- “huggies wipes box”
- “huggies wipes bulk”
- “huggies wipes coconut”
- “huggies wipes pak n save”
- “huggies wipes refill”
- “huggies wipes tubs”
- “huggies wipes wipes”

## Which baby wipe brands compete with Huggies Wipes?

- [WaterWipes](/demand/nz/brands/waterwipes): Head-to-head: /demand/nz/compare/huggies-wipes-vs-waterwipes
- [Rascal + Friends](/demand/nz/brands/rascal-friends): Head-to-head: /demand/nz/compare/huggies-wipes-vs-rascal-friends
- [Curash](/demand/nz/brands/curash): Head-to-head: /demand/nz/compare/curash-vs-huggies-wipes

## Who owns Huggies Wipes?

Huggies Wipes is owned by Kimberly-Clark. Brandwave also tracks Thinx, Kleenex and U by Kotex, owned by the same company, in New Zealand.

- [Kimberly-Clark](/demand/nz/companies/kimberly-clark): Owns 4 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Huggies Wipes?

Huggies Wipes is owned by Kimberly-Clark. Brandwave also tracks Thinx, Kleenex and U by Kotex, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Huggies Wipes: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/huggies-wipes

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/huggies-wipes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.