---
title: "Huel: search popularity and Share of Search in New Zealand"
description: "Huel offers meal replacement shakes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/huel"
publisher: "Brandwave"
---

# Huel: search popularity and Share of Search in New Zealand

Huel offers meal replacement shakes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Huel
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among meal replacement brands**: 3.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Meal replacement brands | 4 | 3.7% | 710 |

- [Meal replacement brands](/demand/nz/categories/nz-meal-replacement-brands)

## How has branded search demand for Huel changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Huel in New Zealand held steady, from 700 to 710.
- Across the 11 months ending August 2026, Huel’s estimated Share of Search among meal replacement brands in New Zealand decreased from 5.2% to 3.7%.
- Across the 11 months ending August 2026, Huel’s estimated Share of Search among meal replacement brands in New Zealand peaked at 6.1% in March 2026 and was lowest at 2% in November 2025.

## How did search popularity change for New Zealand meal replacement brands in August 2026?

- In August 2026, Muscle Nation gained estimated Share of Search among meal replacement brands in New Zealand, from 38.1% to 51.8%.
- In August 2026, OptiSlim lost estimated Share of Search among meal replacement brands in New Zealand, from 31.1% to 24.3%.
- In August 2026, Optifast lost estimated Share of Search among meal replacement brands in New Zealand, from 26.4% to 20.2%.
- In August 2026, Huel lost estimated Share of Search among meal replacement brands in New Zealand, from 4.4% to 3.7%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Meal replacement brands | 700 | 5.2% | 4 |
| Nov 2025 | Meal replacement brands | 550 | 2% | 4 |
| Dec 2025 | Meal replacement brands | 430 | 3.6% | 4 |
| Jan 2026 | Meal replacement brands | 710 | 4.6% | 4 |
| Feb 2026 | Meal replacement brands | 740 | 5.1% | 4 |
| Mar 2026 | Meal replacement brands | 1.1K | 6.1% | 4 |
| Apr 2026 | Meal replacement brands | 700 | 4.6% | 4 |
| May 2026 | Meal replacement brands | 680 | 4.9% | 4 |
| Jun 2026 | Meal replacement brands | 620 | 2.6% | 4 |
| Jul 2026 | Meal replacement brands | 630 | 4.4% | 4 |
| Aug 2026 | Meal replacement brands | 710 | 3.7% | 4 |
| Sep 2026 | Meal replacement brands | — | — | — |

## How is Huel measured?

Brandwave collects information about searches that people make online using Huel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “huel”
- “huel com”
- “huel drink”
- “huel l”
- “huel meal replacement”
- “huel near me”
- “huel new zealand”
- “huel nz”
- “huel online”
- “huel shake”

## Which meal replacement brands compete with Huel?

- [Muscle Nation](/demand/nz/brands/muscle-nation): Head-to-head: /demand/nz/compare/huel-vs-muscle-nation
- [OptiSlim](/demand/nz/brands/optislim): Head-to-head: /demand/nz/compare/huel-vs-optislim
- [Optifast](/demand/nz/brands/optifast): Head-to-head: /demand/nz/compare/huel-vs-optifast

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Huel: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/huel

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/huel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.