--- title: "Hudson Gavin Martin: search popularity in New Zealand" description: "Hudson Gavin Martin is a technology and IP law firm. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/hudson-gavin-martin" publisher: "Brandwave" --- # Hudson Gavin Martin: search popularity in New Zealand Hudson Gavin Martin is a technology and IP law firm. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Hudson Gavin Martin - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among IP and patent law firms**: 13.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | IP and patent law firms | 3 | 13.5% | 590 | - [IP and patent law firms](/demand/nz/categories/nz-ip-law-firms) ## Top IP and patent law firms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hudson Gavin Martin was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hudson Gavin Martin is the fourth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | AJ Park | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | James & Wells | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Chapman Tripp | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Hudson Gavin Martin | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | P.L. Berry & Associates | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Pipers | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Henry Hughes | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Baldwins | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about IP and patent law firms - Asked ChatGPT "Which IP and patent law firm should I hire in New Zealand?": 1. AJ Park, 2. James & Wells, 3. P.L. Berry & Associates, 4. Chapman Tripp, 5. Hudson Gavin Martin - Asked ChatGPT "What are the best IP and patent law firms in New Zealand?": 1. AJ Park, 2. James & Wells, 3. Chapman Tripp, 4. P.L. Berry & Associates - Asked ChatGPT "What's the best IP and patent law firm in New Zealand for brand protection?": 1. AJ Park, 2. Hudson Gavin Martin, 3. James & Wells - Searched Google, AI Overview "patent attorney nz": 1. AJ Park, 2. James & Wells, 3. Pipers, 4. Henry Hughes - Searched Google, AI Overview "ip law firm nz": 1. AJ Park Not named in any answer: Baldwins. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Hudson Gavin Martin changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Hudson Gavin Martin in New Zealand rose from 480 to 590. - Across the 12 months ending September 2026, Hudson Gavin Martin’s share of searches among IP and patent law firms in New Zealand increased from 12.1% to 13.5%. - Across the 12 months ending September 2026, Hudson Gavin Martin’s share of searches among IP and patent law firms in New Zealand peaked at 19.8% in March 2026 and was lowest at 9.2% in December 2025. ## How did search popularity change for New Zealand IP and patent law firms in September 2026? - In September 2026, Chapman Tripp gained share of searches among IP and patent law firms in New Zealand, from 62.6% to 66.6%. - In September 2026, AJ Park lost share of searches among IP and patent law firms in New Zealand, from 15.5% to 13.5%. - In September 2026, Hudson Gavin Martin lost share of searches among IP and patent law firms in New Zealand, from 15.5% to 13.5%. - In September 2026, P.L. Berry & Associates rose from 8th to 7th among IP and patent law firms in New Zealand. - In September 2026, Baldwins fell from 7th to 8th among IP and patent law firms in New Zealand. - Estimated monthly branded searches for Pipers in New Zealand rose 200% over 12 measured months, from 10 to 30 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | IP and patent law firms | 480 | 12.1% | 3 | | Nov 2025 | IP and patent law firms | 590 | 12.3% | 3 | | Dec 2025 | IP and patent law firms | 320 | 9.2% | 3 | | Jan 2026 | IP and patent law firms | 390 | 12.8% | 3 | | Feb 2026 | IP and patent law firms | 590 | 13.1% | 3 | | Mar 2026 | IP and patent law firms | 1.6K | 19.8% | 2 | | Apr 2026 | IP and patent law firms | 480 | 10.9% | 3 | | May 2026 | IP and patent law firms | 590 | 13.1% | 3 | | Jun 2026 | IP and patent law firms | 480 | 12.2% | 3 | | Jul 2026 | IP and patent law firms | 480 | 12.5% | 3 | | Aug 2026 | IP and patent law firms | 720 | 15.5% | 3 | | Sep 2026 | IP and patent law firms | 590 | 13.5% | 3 | ## How are Hudson Gavin Martin’s branded searches counted? Brandwave collects information about searches that people make online using Hudson Gavin Martin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hudson gavin martin” ## Which IP and patent law firms compete with Hudson Gavin Martin? - [Chapman Tripp](/demand/nz/brands/chapman-tripp): Head-to-head: /demand/nz/compare/chapman-tripp-vs-hudson-gavin-martin - [AJ Park](/demand/nz/brands/aj-park): Head-to-head: /demand/nz/compare/aj-park-vs-hudson-gavin-martin - [James & Wells](/demand/nz/brands/james-and-wells): Head-to-head: /demand/nz/compare/hudson-gavin-martin-vs-james-and-wells - [Henry Hughes](/demand/nz/brands/henry-hughes): Head-to-head: /demand/nz/compare/henry-hughes-vs-hudson-gavin-martin - [Pipers](/demand/nz/brands/pipers): Head-to-head: /demand/nz/compare/hudson-gavin-martin-vs-pipers - [P.L. Berry & Associates](/demand/nz/brands/pl-berry) - [Baldwins](/demand/nz/brands/baldwins) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Hudson Gavin Martin: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/hudson-gavin-martin This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/hudson-gavin-martin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.