--- title: "Huckleberry: search popularity and Share of Search in New Zealand" description: "Huckleberry is a bulk or organic food store in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/huckleberry" publisher: "Brandwave" --- # Huckleberry: search popularity and Share of Search in New Zealand Huckleberry is a bulk or organic food store in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Huckleberry - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among bulk and organic food stores**: 0.61% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Bulk and organic food stores | 4 | 0.61% | 280 | | Pregnancy and baby apps | 2 | 6.5% | 280 | | Specialty grocers | 5 | 0.62% | 280 | - [Bulk and organic food stores](/demand/nz/categories/nz-bulk-food-stores) - [Pregnancy and baby apps](/demand/nz/categories/nz-pregnancy-and-baby-apps) - [Specialty grocers](/demand/nz/categories/nz-specialty-grocers) ## How has branded search demand for Huckleberry changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Huckleberry in New Zealand fell from 340 to 280. - Across the 11 months ending August 2026, Huckleberry’s estimated Share of Search among bulk and organic food stores in New Zealand held steady, from 0.69% to 0.61%. - Across the 11 months ending August 2026, Huckleberry’s estimated Share of Search among pregnancy and baby apps in New Zealand decreased from 8.9% to 6.5%. - Across the 11 months ending August 2026, Huckleberry’s estimated Share of Search among pregnancy and baby apps in New Zealand peaked at 9.9% in February 2026 and was lowest at 4.5% in July 2026. - Across the 11 months ending August 2026, Huckleberry’s estimated Share of Search among specialty grocers in New Zealand held steady, from 0.64% to 0.62%. ## How did search popularity change for New Zealand bulk and organic food stores in August 2026? - Estimated monthly branded searches for Bulk Foods Online in New Zealand rose 166.7% over 11 measured months, from 30 to 80 in August 2026. - Estimated monthly branded searches for Huckleberry in New Zealand fell 17.6% over 11 measured months, from 340 to 280 in August 2026. - Estimated monthly branded searches for Bin Inn in New Zealand fell 15.5% over 11 measured months, from 17K to 14.4K in August 2026. - Estimated monthly branded searches for Commonsense Organics in New Zealand fell 12.4% over 11 measured months, from 3.9K to 3.5K in August 2026. ## How did search popularity change for New Zealand pregnancy and baby apps in August 2026? - In August 2026, Huckleberry gained estimated Share of Search among pregnancy and baby apps in New Zealand, from 4.5% to 6.5%. - In August 2026, Pregnancy+ lost estimated Share of Search among pregnancy and baby apps in New Zealand, from 92.9% to 90.2%. - Estimated monthly branded searches for BabyCentre in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026. - Estimated monthly branded searches for The Bump in New Zealand fell 45.5% over 11 measured months, from 220 to 120 in August 2026. ## How did search popularity change for New Zealand specialty grocers in August 2026? - In August 2026, Farro gained estimated Share of Search among specialty grocers in New Zealand, from 58.7% to 62.2%. - In August 2026, Moore Wilson's lost estimated Share of Search among specialty grocers in New Zealand, from 31.8% to 27.9%. - Estimated monthly branded searches for Nosh in New Zealand rose 20% over 11 measured months, from 50 to 60 in August 2026. - Estimated monthly branded searches for Raeward Fresh in New Zealand fell 55.5% over 11 measured months, from 1.6K to 690 in August 2026. - Estimated monthly branded searches for Huckleberry in New Zealand fell 17.6% over 11 measured months, from 340 to 280 in August 2026. - Estimated monthly branded searches for Commonsense Organics in New Zealand fell 12.4% over 11 measured months, from 3.9K to 3.5K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bulk and organic food stores | 340 | 0.69% | 4 | | Nov 2025 | Bulk and organic food stores | 330 | 0.6% | 4 | | Dec 2025 | Bulk and organic food stores | 330 | 0.38% | 4 | | Jan 2026 | Bulk and organic food stores | 330 | 0.64% | 4 | | Feb 2026 | Bulk and organic food stores | 310 | 0.65% | 4 | | Mar 2026 | Bulk and organic food stores | 360 | 0.71% | 4 | | Apr 2026 | Bulk and organic food stores | 350 | 0.69% | 4 | | May 2026 | Bulk and organic food stores | 340 | 0.67% | 4 | | Jun 2026 | Bulk and organic food stores | 250 | 0.56% | 4 | | Jul 2026 | Bulk and organic food stores | 280 | 0.6% | 4 | | Aug 2026 | Bulk and organic food stores | 280 | 0.61% | 4 | | Sep 2026 | Bulk and organic food stores | — | — | — | | Oct 2025 | Pregnancy and baby apps | 340 | 8.9% | 2 | | Nov 2025 | Pregnancy and baby apps | 330 | 8.8% | 2 | | Dec 2025 | Pregnancy and baby apps | 330 | 6.3% | 2 | | Jan 2026 | Pregnancy and baby apps | 330 | 8.8% | 2 | | Feb 2026 | Pregnancy and baby apps | 310 | 9.9% | 2 | | Mar 2026 | Pregnancy and baby apps | 360 | 8% | 2 | | Apr 2026 | Pregnancy and baby apps | 350 | 9.6% | 2 | | May 2026 | Pregnancy and baby apps | 340 | 9.1% | 2 | | Jun 2026 | Pregnancy and baby apps | 250 | 5.7% | 2 | | Jul 2026 | Pregnancy and baby apps | 280 | 4.5% | 2 | | Aug 2026 | Pregnancy and baby apps | 280 | 6.5% | 2 | | Sep 2026 | Pregnancy and baby apps | — | — | — | | Oct 2025 | Specialty grocers | 340 | 0.64% | 5 | | Nov 2025 | Specialty grocers | 330 | 0.56% | 5 | | Dec 2025 | Specialty grocers | 330 | 0.34% | 5 | | Jan 2026 | Specialty grocers | 330 | 0.64% | 5 | | Feb 2026 | Specialty grocers | 310 | 0.62% | 5 | | Mar 2026 | Specialty grocers | 360 | 0.72% | 5 | | Apr 2026 | Specialty grocers | 350 | 0.66% | 5 | | May 2026 | Specialty grocers | 340 | 0.69% | 5 | | Jun 2026 | Specialty grocers | 250 | 0.58% | 5 | | Jul 2026 | Specialty grocers | 280 | 0.58% | 5 | | Aug 2026 | Specialty grocers | 280 | 0.62% | 5 | | Sep 2026 | Specialty grocers | — | — | — | ## How is Huckleberry measured? Brandwave collects information about searches that people make online using Huckleberry’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “huckleberry app” - “huckleberry grocery” - “huckleberry near me” - “huckleberry nz” - “huckleberry organic” - “huckleberry sleep” - “huckleberry store” ## Which bulk and organic food stores compete with Huckleberry? - [Farro](/demand/nz/brands/farro): Head-to-head: /demand/nz/compare/farro-vs-huckleberry - [Bin Inn](/demand/nz/brands/bin-inn): Head-to-head: /demand/nz/compare/bin-inn-vs-huckleberry - [Commonsense Organics](/demand/nz/brands/commonsense-organics): Head-to-head: /demand/nz/compare/commonsense-organics-vs-huckleberry - [Bulk Foods Online](/demand/nz/brands/bulk-foods-online): Head-to-head: /demand/nz/compare/bulk-foods-online-vs-huckleberry ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Huckleberry: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/huckleberry This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/huckleberry. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.